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BUSINESS ADMINISTRATION

IMPACT OF CANNIBALIZATION ON MARKET SHARE RETENTION

CHAPTER ONE INTRODUCTION Background of the Study Product cannibalization occurs when a current product’s sales volume, revenue, or market share is reduced as a result of the introduction of a new product by the same manufacturer or competitors. Even in the context of a well-planned strategy, product cannibalization is usually regarded as a negative. It …

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EXAMINING THE IMPEDIMENTS TO EFFECTIVE FRANCHISING IN NIGERIA

CHAPTER ONE INTRODUCTION Background of the Study Foreign markets have opened up around the world in recent decades, allowing many companies to expand from a national level to compete worldwide in other countries. International enterprises can now easily search for new markets and prospects in nations other than their home country thanks to the advent …

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EXAMINING THE IMPACT OF BRAND CANNIBALIZATION TO RETAILERS

CHAPTER ONE INTRODUCTION Background of the Study There is no universally agreed-upon definition of cannibalism. Heskett’s (1976) definition is used by Kerin et al. (1978): “the process by which a new product wins sales by diverting sales from an established product.” Mason and Milne (1994) employ Copulsky’s (1976) concept and focus on magnitude rather than …

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EXAMINING CORPORATE SOCIAL RESPONSIBILITY AS A RISK MANAGEMENT STRATEGY

CHAPTER ONE INTRODUCTION Background of the study Firms are increasingly subjected to complicated and ever-changing demands in their operational environment, according to recent trends. Such expectations can put a company’s survival at danger, especially if it doesn’t have a solid risk management strategy in place to respond to changes in its operating environment. As a …

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EMBRACING TOP-DOWN INFORMATION COMMUNICATION AS A MEANS OF ENHANCING INNOVATION IN ORGANIZATIONS

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Organizational communication include both human relationships and the sharing of information at various levels. Organizational communication, as an independent variable, has an impact on both organizations and individuals. The goal of this study was to see how top-down communication affects job satisfaction. A total of 205 office managers, …

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DEVELOPING EMPLOYEE ENGAGEMENT AND BUSINESS PERFORMANCE

ABSTRACT The goal of this research was to see how developing employee engagement in the Nigerian Ports Authority affected business performance. The study used a census descriptive approach with a target population of Nigerian ports authority personnel. Based on the findings of the study, the Nigerian Ports Authority has committed to ensuring employee engagement by …

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THE ECONOMIC IMPACTS AND PROSPECTS OF CAMA LAW 2020 ON SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Small and medium-sized enterprises (SMEs) or small and medium-sized businesses (SMBs) are companies with fewer than 500 employees. International entities such as the World Bank, the European Union, the United Nations, and the World Trade Organization use the abbreviation “SME” (WTO). SMEs have been shown to boost a …

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THE EFFECT OF END SARS PROTEST ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LAGOS STATE

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY A protest is essentially a public demonstration in which members of the public express their opposition or displeasure of a polity’s idea or behavior. This protest can take many forms, but at its pinnacle, the people go to the streets to publicly vent their dissatisfaction with the government. …

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THE EFFECT OF BRANDING AND PACKAGING OF LOCALLY MADE COSMETIC PRODUCTS ON THE BUYING DECISION OF CUSTOMERS. A CASE STUDY OF COSMETIC PRODUCTS IN KUMASI, GHANA

ABSTRACT Much has been said in the academic community on the importance of packaging from the producer’s perspective (manufacturers, retailers, product designers etc.). However, from the perspective of the final customer, little has been done in terms of packing. The goal of this research is to focus on the consumer and see how the efforts …

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INFLUENCE OF LEADERSHIP SKILLS ON ORGANIZATIONAL MANAGEMENT (A CASE STUDY OF COLLEGE OF EDUCATION IN PLATEAU STATE)

ABSTRACT The study used Plateau State College Of Education to assess the impact of leadership capabilities on organizational management in Nigeria. The evaluation was conducted using a questionnaire and structured interview questions with the following goals in mind: determining the impact of leadership skills on organizational performance; assessing the effect of the relationship between leadership …

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