MARKETING OF FINANCIAL SERVICES BY NIGERIAN BANKING INDUSTRY

MARKETING OF FINANCIAL SERVICES BY NIGERIAN BANKING INDUSTRY

ABSTRACT

This project involved a thorough investigation of the Nigerian banking sector’s marketing of financial services. Its purpose is to ascertain how well bank marketing has performed and how much the Nigerian economy has benefited from them.

The broad introduction to what marketing of financial services is all about, aims, relevance, and study limitations are covered in Chapter 1 of this project.

The research employed, including two different types of data gathering tools for the write-up questionnaire and library research, are covered in Chapter 2.

The research techniques utilized for the project work are covered in Chapter 3; sources of data, secondary data, acquisition of data, and methods of data collecting.