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MASS COMMUNICATION

THE ROLES OF RADIO AND TELEVISION IN RURAL DEVELOPMENT

THE ROLES OF RADIO AND TELEVISION IN RURAL DEVELOPMENT   ABSTRACT The foundation of all human endeavors is communication. Scholars applaud the assertion that humans cannot converse with one another. Yet, as we started talking about communication and information flow, there were some persons who seemed to be overlooked. To the detriment of the ruralities, …

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AN APPRAISAL OF THE APPLICATION OF ICTs IN THE NIGERIAN MASS MEDIA

AN APPRAISAL OF THE APPLICATION OF ICTs IN THE NIGERIAN MASS MEDIA   ABSTRACT “The Use of ICTs in the Nigerian Mass Media: A Study of NTA and The Guardian Newspapers” was the topic of this study. The NTA and The Guardian newspapers were used as case studies by the researcher to determine the present …

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ADVERTISING: A SURVIVAL STRATEGY FOR MASS MEDIA ORGANISATION

ADVERTISING: A SURVIVAL STRATEGY FOR MASS MEDIA ORGANISATION   ABSTRACT The purpose of this study is to investigate the effects of using advertising as a survival tactic in mass media organizations. The Nigeria Television Authority (NTA) Enugu case study served as the basis for this study, which was conducted in a mass media company. The …

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THE ROLE OF COMMUNITY RELATION TO THE CORPORATE IMAGE

THE ROLE OF COMMUNITY RELATION TO THE CORPORATE IMAGE   CHAPTER ONE   INTRODUCTION   1.1      BACKGROUND OF THE STUDY The world is always growing more advanced, intricate, and dynamic. The profession of public relations has persisted in playing major revolutionary roles in reshaping the planet. People are becoming more informed and conscious of their basic …

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THE APPRAISAL OF THIS PHONE-IN PROGRAMME

THE APPRAISAL OF THIS PHONE-IN PROGRAMME   CHAPTER ONE   INTRODUCTION                  1.1 BACKGROUND OF THE STUDY Every society is considered to depend on communication to function. So, it is important to understand what communication entails. No one definition is acknowledged by academics who are interested in the topic of communication because it has consistently …

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MEDIA AS A TOOL FOR PROMOTING ARTS AND CULTURE THROUGH TOURISM DEVELOPMENT IN NIGERIA

MEDIA AS A TOOL FOR PROMOTING ARTS AND CULTURE THROUGH TOURISM DEVELOPMENT IN NIGERIA   CHAPTER ONE   INTRODUCTION   1.1 Background of Study A significant global industry, tourism is now growing quickly both in developed and developing nations. The tourism sector, which includes travel in general and tourism, accounts for 10.2% of global GNP …

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THE EFFECT OF SOCIAL MEDIA ON THE LIFESTYLES OF NIGERIAN YOUTH

THE EFFECT OF SOCIAL MEDIA ON THE LIFESTYLES OF NIGERIAN YOUTH   ABSTRACT At the Federal Institute of Education in Abeokuta, a study was conducted to explore and determine the effects of social media on the lives of Nigerian young. This study took into account the purpose of social media, reviewed pertinent literature, and employed …

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GLOBAL SYSTEM FOR MOBILE COMMUNICATION (GSM) AND ITS IMPACT ON THE ECONOMY OF NIGERIA

GLOBAL SYSTEM FOR MOBILE COMMUNICATION (GSM) AND ITS IMPACT ON THE ECONOMY OF NIGERIA   CHAPTER ONE   1.0       INTRODUCTION   1.1       Background of the Study It is obvious that there would be no society without communication. Communication paves the way for harmonious human coexistence. There are various schools of thought on the idea of …

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THE CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S TELECOMMUNICATION SECTOR

THE CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S TELECOM MUNICATION SECTOR   ABSTRACT Corporate Social Responsibility in Nigeria’s Telecommunications Industry is the study’s subject (A case study of Globacom Nigeria Limited, Enugu). In the study, the researcher employed a survey design. One hundred twenty people participated in the study, including both Globacom employees and customers. The yaro …

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