Readers Perception Of The Effectiveness Of The Print Media In The Creation Of Awareness Against Breast Cancer A Study Punch Newspaper
Abstract
The adding figures of bone cancer cases around the world have led to colorful sweats to find ways of forestallment, treatment, and opinion. Media juggernauts have been employed to spread bone cancer mindfulness, increase knowledge, change stations and actions. In addition to the adding number of cancer cases, these juggernauts are in response to a admixture of artistic factors and sweat that hinders the public from defying bone cancer. still, former exploration has largely concentrated on measuring the goods of media juggernauts rather than peop| e’s mindfulness toward the juggernauts. This exploration study addresses a different question how apprehensive are targeted audi- ences to media mindfulness juggernauts? This study attempts to probe Kuwaiti women’s media mindfulness toward bone cancer mindfulness juggernauts and whether or not age, position of education and media use contribute to the mindfulness. On a sample of 500 Kuwaiti women, the study set up the sample to be largely ignorant of the mindfulness juggernauts. Different situations of education and media use didn’t contribute to the mindfulness. Only age was set up to be significantly related to bone cancer mindfulness juggernauts with aged age groups being more apprehensive than the youngish. This low position of mindfulness suggests ineffective media juggernauts and/ or particular factors pertaining to Kuwaiti women hindering their mindfulness toward the juggernauts.
Chapter One
Preface
Background of the Study
bone cancer is the most common diagnosed cancer in women encyclopedically and the alternate most common cancer in the world. Its attacks on women is reported to be three times advanced in advanced corridor of the world than in lower advanced corridor, but the death risk is lesser in less developed regions.
It’s still a cancer that originates from bone towel; hence it’s regarded as a cancer of the glandular towel of the bone. Though the complaint is verified to be set up both in manly and womanish cases, yet the prevalence is hundred times further in women than in men. bone cancer is thus a proliferation of bone cells that’s characterized by an abnormal growth and division of the cells to the destruction of the girding apkins through the filtration of the cancerous cells into the blood sluice( Medical Women’s Association of Nigeria, 2011).
still, bone cancer is substantially detected by a effortless lump or mass of apkins called excrescences, with inheritable mutations and age, among the threat factor.( Palladino, 2009). Historically, according to Russel( 2007) bone cancer may be one of the oldest known forms of cancerous excrescences in women in Egypt and it dates back to roughly 1600BC. It was first noted and recorded as excrescences or ulcers of the bone. During that time, Edwin, Papyrus described eight cases of excrescences or ulcers of the bone that were treated by cauterization as ‘ there is no treatment ’. This treatment by cauterization was done with a tool called ‘ Firedrill ’. For centuries, croakers described analogous cases in their practices with the same conclusion. It wasn’t until croakers achieved lesser understanding of the circulatory system in the 17th century, that they could establish a link between bone cancer and the lymph bumps in the crest. still, the French surgeon, Jean Lewis Petit( 1674 – 1750) and Scottish Surgeon, Benjamin Bell( 1749 – 1805) were the first to remove the lymph bumps; bone towel and casket muscle in an trouble to save women from bone cancer. Their successful workshop were carried on by William Stewart, who started performing mastectomies in 1882. The Halsted radical mastectomy frequently involved removing both bone associated with the lymph bumps and the underpinning casket muscle. This frequently led to a long term pain and disability, but was seen as necessary, in order to help the cancer from reenacting. Radical mastectomy thus remained the standard until in the 1970s, when a new understanding of metastasis led to perceiving cancer as the system illness as well as a localized one.( Rusel, 2007).
According to the American Cancer Society( 2007) quoted in Udoudo( 2008,p. 365) womanish bone cancer prevalence rates, for 2002, vary internationally by further than 25 fold, ranging from 300 cases per 100,000 in Mozambique to101.1 in the United States, North America, Australia and Northern and Western Europe have the loftiest prevalence of bone cancer. Large corridor of Africa and Asia have the smallest. The intimidating increase in the prevalence and mortality of the complaint not only has posed a great trouble to the world of women with slim survival rates, but also created a great deal of concern to the entire world( WHO & UICC, 2005). It’s in view of the above that the United Nations, transnational associations and public governments have initiated argumentative strategies against the epidemic with the month of October declared as the public bone Cancer mindfulness month and pink strip, emblematizing the mindfulness of the complaint.
The Nigerian experience of the increase of bone cancer attacks and deaths isn’t different. Organizations like. Lagos Chamber of Commerce and Industry( LCCI) and the National Cancer Prevention Programme( NCPP) are joining forces to mount a fresh rush on bone cancer.( Adebayo, 2010) Also in the fight, is the bone without Spot Initiative( BWSI), launched in April 2008 in Abuja, with the end to acclimatize and help late donation of women with bone cancer.( The transnational cancer week, 2010) The below fight becomes necessary, considering the meaning news reports that 83 of cases of cancer that arrive Nigerian hospitals, do so veritably late. According to the news report, the late appearance of cancer cases to the hospitals only meet with palliative medical backing, which isn’t intended to cure the cases but to help manage them before the ineluctable happens. In respects to the state of the Nigerian government hospitals, the reports bared that the Abuja National Hospital, for case, doesn’t have functional outfit on ground, to offer proper opinion and treatment to cancer cases. The result, in the view of this report is that utmost people suffer the complaint and latterly die ultimately because of poor opinion and treatment.( NTA News, 2011).
In light of the below, experts and WHO advised that unless checked, the burden of cancer in Nigeria and other developing countries will increase( Tell Magazine, 2011). It’s thus material at this juncture, to know as verified by the American Cancer Society( 2007) that beforehand discovery or opinion of bone cancer can save the life of the case. inferring that the complaint is a preventable and a curable bone as it’s caught on , that a case’s chances of surviving bone cancer is advanced than 90, only with early opinion, and thus need not be made fatal.( Kayode, 2005).
The below thus will depend on the positive response of women to print media mindfulness and juggernauts on bone cancer, for the important emphasized ‘ early discovery ’ of the disease and its preventable stage to come a reality. There’s no mistrustfulness thus that the stylish way to produce mindfulness is through the media, of which useful information can be passed on from a dependable source to thousands of people around a target area. In other words, mass media conforming of review, radio, TV, magazine, bills, leaflet/ pamphlet, billboards, internet, et cetera, in any society, are to inform, relate and educate( among others) in the process of being tools of change. It’s on this note that the creation of mindfulness on health issues, using the media of mass communication has served as vehicles of fighting against rush of conditions in the once times. That’s why the mass media are believed to be important tools in advancing public health pretensions in societies. It follows that the employment of the print media to circulate and deliver health news and medical curatives to their target cult will clearly achieve lesser and positive results.
It also becomes apparent that effective vittles of constant health information to Nigerian women, to acclimatize, educate and rally them on the causes of bone cancer, the colorful common symptoms, the threat factors, preventative measures and possible treatments, are in the sphere of the media of mass communication since it’s in the capability of the media to inhibit or promote a change in a society.
Statement of the Problem
Cancer is one of the deadly conditions that has hovered the world. According to World Health Organization WHO( 2005), about12.5 of all deaths encyclopedically are caused by cancer, with the chance further than the chance of deaths caused by HIV/ AIDS, tuberculosis, and malaria put together. thus, the increase in the attacks and deaths of pastoral women with bone cancer in Nigeria poses a material question on the effect of bone cancer juggernauts on Nigeria women as regards the their poor responses to early donation of bone cancer. It’s in view of the below and given the evidence of American Cancer Society( 2007) that bone cancer deaths remain preventable at the early stage, that the experimenter critically estimated the effectiveness of the media crusade programmes on bone cancer, in causing a quick and prompt positive changes of the women in performing their BSE and CBE for the reduction in their mortality rate. The problem challenging this study is thus Is the print media effective in campaigning against bone cancer?
Objects of Study
The objects of the study are
1. To ascertain the print media crusade programmes on bone cancer and their frequence
2. To identify the crusade programmes women are most exposed to on print media.
3. To find out the position of women’s exposure to print media crusade dispatches on
bone cancer.
4. To ascertain the medium that’s utmost effective for media crusade on bone cancer.
5. To estimate the effectiveness of the print media juggernauts on bone cancer mindfulness.
Exploration Questions
The exploration questions are as follows
1. How frequent are the print media juggernauts programmes on bone cancer in Nigeria?
2. Which crusade programmes women are most exposed to on print media?
3. Do women of Etsako West Local Government of Edo State have acceptable exposure to print media crusade on bone cancer?
4. Which medium is most effective for bone cancer juggernauts?
5. How do women in Etsako West Local Government of Edo State perceive media crusade of bone cancer?
Significance of the Study
This study has both theoretical and practical significance. Theoretically, it’ll contribute to the articulation of the media crusade part in working the problem of bone cancer.
It will serve as a data base to mass communication experimenters who may be interested in learning the global fight on bone cancer and unborn experimenters, who may embarking on analogous exploration in future.
It practical will serve as a document for government andnon-governmental associations, policy makers and media juggernauts itineraries in the field of bone cancer.
Compass Of The Study
This design work probe compendiums perception on the effectiveness of the print in the creation of mindfulness against bone cancer. A study of the Punch Newspaper.