THE CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S TELECOM
Corporate Social Responsibility in Nigeria’s Telecommunications Industry is the study’s subject (A case study of Globacom Nigeria Limited, Enugu). In the study, the researcher employed a survey design. One hundred twenty people participated in the study, including both Globacom employees and customers. The yaro Yamane formula was used to calculate the sample size, which was ninety two. In the course of the investigation, both primary and secondary sources of information were used. The primary data were gathered using a questionnaire, interviews, and observational methods. The secondary data were gathered from libraries, newspapers, periodicals, journals, and textbooks.
The project’s research findings showed the necessity of social responsibility initiatives. The research also showed that Globacom Nigeria, a telecom company, implements its social responsibility program in the neighborhood where it is based. The researcher suggested that the business boost and broaden its social responsibility initiatives. So, corporate social responsibility is something that a business should work to accomplish well. That is something that modern business should be fully devoted to. Ignoring social responsibility carries too much risk.
1.1 BACKGROUND OF THE STUDY
Corporate Social Responsibility, a mostly American phenomenon, has grown in importance over time in Western Europe and other nations across the world that adopt the western development model.
Continually, Drucker (1986:66).
The wave of social values crises that overtook America in the decades following World War II, particularly in the 1960s, is said to be the origin of the discussion over the idea of corporate social responsibility. The General Motors CEO who noticed the shifting pattern could not help making the following observations:
“I am concerned about a society that has clearly lost faith in its institutions, including the military, business, the press, the government, and the church,” the author said.
The history of business to America is really distinctive. Its evolution, expansion, and influence on American society since the Second Civil War are essentially well-known. What may not be widely known, though, is that a wave of protests from the various publics it uses to serve is today posing a threat to business, which until recently shaped and controlled the lives of millions of Americans some 200 years ago. America views big business as a vast, powerful machine that has gotten out of control, as evidenced by the crisis of confidence in the social role of business that has been made explicit in discussions on corporate social responsibility.
And efforts to control and at least re-orientate its directions form the core of the argument of all who urge business to change with the times. In other words, to deemphasize its so much vaunted profit maximization dogma and pay attention to the human lives and environment which it is subtly, ruthlessly and almost surely grinding out of existence. As one of the protagonists has viewed the concept of corporate social responsibility it is a crude blend of long-run profit-making and altruism, a doctrine which fuses social values with profit maximization goals.
In the early years of the American Republic and especially in the post civil war reconstruction era, business in America played an almost indispensable role as a powerful social tool for harnessing resources and ensuring material progress. Ducker (1986:66). But as the years rolled on and business began to concentrate and centralize capital, its role in the economy became expansive and pervasive. At the height of prosperity, the captains of industry were heralded as heroes of the society.
A distinct narrative emerged in the later decades of the post-World War II period. The post-World War II boom phase quickly gave way to a recurring cycle of depressions and crises that would shake the very underpinnings of society upon which industry depended. Americans were forced to reevaluate practically all of their traditional ideals and the underlying presumptions by the frustrating economic situation that was marked by inflation, unemployment, failed profits, dropping investment, pollution of the external environment, etc.
Drucker (1986:96) asserts that the discussion of corporate social responsibility was not limited to North America. The clamor of the discussion spread to other nations that have comparable business cultures to America, particularly Western European nations.
While the western European countries have welcomed the conversation, accepted some of its far-reaching conclusions, and even implemented some of them, it is important to determine if the talks and conclusions thus far reached have had an effect on the countries’ periphery.
The goal of this study is to determine whether and how companies that have started such projects in Nigeria are implementing the current discussion on corporate social responsibility in the peripheral regions of Nigeria in particular.
The researcher argues that even though our current level of industrialization does not grant us the right to address this matter on an equal footing with the industrialized Western economies, the fact that They are following their path to industrialization, which suggests that we should carefully examine their experience to prevent errors.