ABSTRACT
Using Gourmet Pizza Company, Abuja as a case study, this study looked at the effects of successful social networking on accomplishing organizational goals. The study’s objectives were to look into the level of awareness and use of social networking in Gourmet Pizza Company, Abuja, as well as to look into employers’ perceptions of the use of social networking in achieving organizational goals in Gourmet Pizza Company, Abuja, and to figure out the impact of social networking in achieving organizational goals in Gourmet Pizza Company, Abuja. The survey descriptive research design was used in this study. The survey yielded a total of 50 valid replies. The findings revealed that there is a positive substantial association between social networking and the achievement of organizational goals, based on the responses gathered and analyzed. This is it.
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Communication is at the heart of how companies manage their public relations. Relationships with the public should be developed by organizations. Customers are informed about new items and pricing that are similar to those of their existing products, with the goal of improving their perception of the use of various communication tools. In order to manage connections for mutual advantage, corporations also communicate with a variety of different stakeholders, including employees, the government, suppliers, brokers, and investors. Until recently, the message’s essence tended to be rather straightforward.
A social network is a social structure made up of a group of social actors (such as people or organizations), a set of dyadic links, and other social interactions between them. The social network approach offers a collection of tools for examining the structure of entire social entities, as well as a number of hypotheses to explain the patterns that emerge. Social network analysis is used to detect local and global trends, locate influential entities, and investigate network dynamics in the study of these systems.
Because academics strive to explain nonlinear organisational value of living systems by investigating interactions between nodes, some authors define social networks studies as a subfield of complexity theory (Hammond and Glenn, 2004). These major scientific disciplines of investigation have resulted.
Instead of employing a collection of data from independent organizational values of the actors, social network effect focuses on data that comes from the interactions of the actors (Parkhe, Wasserman and Ralston., 2006: 561). In social network impact, the actors’ relationships with one another are crucial because these patterns determine the communication pathways that transport information between individuals, groups, and organizational value (Monge and Contractor, 2001:441-442).
The social network is a theoretical construct that can be used to investigate relationships between people, groups, organizations, and even entire societies (social units, see differentiation).
In addition, much of the work done in organizations is done through informal networks. Three important functions are served by networks. First and foremost, they give personal information. Second, they provide individuals with access to a wide range of abilities. Third, they can assist in the generation of power.
A social network analysis (SNA) is a systematic effort to investigate the structure of social ties in a group that can be conducted by organizations. Their mission is to discover people’s unspoken connections. SNA began in 1934, when Joseph Moreno introduced sociometry as a method.
STATEMENT OF PROBLEM
Interactions between employees in a company go a long way toward increasing productivity. Employees who have good and cordial inter-personal relationships with their coworkers are more likely to communicate values, assist one another in their daily tasks, and seek ways to ensure that the firm’s day-to-day operations are successful, which necessitates the achievement of organizational goals.
A new paradigm, the social internet of things (SIoT), has recently been proposed, based on a social networking attitude to form social ties among intelligent devices. Objects that are “friends” with each other can create new acquaintances, trade information, use other objects’ capabilities, and collaborate toward a common goal through enhancing their level of trust (Atzori et al., 2014; Kang et al., 2014).
Although the notion of SIoT is alluring, many of the characteristics, benefits, and difficulties of SIoT are not well understood because it is a new concept. Fortunately, the majority of SIoT traits are similar to those seen in human social networks (Atzori et al., 2012). Work-related benefits emphasize the strengthening of professional and personal ties, information sharing, and resource identification. Prior research has provided preliminary insights into the social network’s capabilities. However, their use in the workplace is still debatable.
Most firms have overlooked the importance of employee communication and have created an office climate that is so formal that employees rarely communicate with one another informally in the workplace. Because there was no room for ideas-sharing and communication among staffs, many skilled employees with strategies that could help the organization to hide behind the bar and only keep repeating the routine of working from Monday to Friday weekly without bringing up new ideas that would help take the organization to a greater height. Because of the processes involved in communicating with superiors, bureaucracy has taken over the administration of businesses, and an employee will always find it difficult to communicate his or her ideas to them. Workers will be able to appropriately relate to their bosses during and after working hours with proper social networking in place. As a result, the purpose of this research is to look into the influence.
OBJECTIVES OF THE STUDY
The primary goal of this research is to look into the role of effective social networking in achieving organizational goals at Gourmet Pizza Company in Abuja. The study’s objectives are as follows:
1. Determine the extent of social networking awareness and usage at Gourmet Pizza Company in Abuja.
2. Examine how employers view the usage of social media in achieving goals.
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