ASSESSING THE EFFECTIVENESS OF SOCIAL MEDIA ENTREPRENEURSHIP IN OUR CONTEMPORARY BUSINESS SOCIETY
CHAPTER ONE:
1.1 Background To The Study
The term “social media” refers to group interactive communication. The term “group” in this definition represents the definition’s “social” content. According to Suomen Toivo-Think Tank (2012), social media are a type of current information network and information technology in which interactive communication emerges and is followed by the establishment and maintenance of interpersonal relationships. Content sharing, web communities, and Internet forums are examples of social media services (Sanastokeskus, 2010). Social media, according to Kaplan and Heinlein (2010), facilitates the generation and exchange of information about its content. As a result, rather than being passive, users participate actively in the formation and exchange of information (Sweeter and Laricsy, 2008). Facebook, Twitter, and other social media platforms are examples.
YouTube, Google+, MySpace, Skype, Instagram, Flipagram, Whatsapp, 2go, and BBM are all examples of social media platforms.
The benefits of social media, according to Suomen Toivo- Think Tank (2012), include openness, collaboration, social networking, social interaction, and participation. As a result, the research aims to evaluate “Assessing the effectiveness of social media entrepreneurship in our contemporary business society.”
1.2 Statement of the Problem
The social media platform provides a social platform for interactive communication and information exchanges, and it has had a significant impact on social groups and society as a whole. Given the high volume of users on the platform, it has become an easy way to disseminate information to the general public. However, it is important to note that the negative impact of social media is extremely damaging, particularly to the image and brand of a product or service, or to a company, individual, or group of individuals. This is because information on social media is unregulated and can be biased and presumptuous at times. Furthermore, the number of bloggers is uncontrolled and unregulated, posing a significant risk for the dissemination of incorrect information. The research problem is to provide an answer. evaluation of “Assessing the Effectiveness of Social Media Entrepreneurship in Today’s Business Society”
1.3 Objectives of the Study
“To assess the effectiveness of social media entrepreneurship in today’s business society.”
The term “social media” refers to group interactive communication. The term “group” in this definition represents the definition’s “social” content. According to Suomen Toivo-Think Tank (2012), social media are a type of current information network and information technology in which interactive communication emerges and is followed by the establishment and maintenance of interpersonal relationships. Content sharing, web communities, and Internet forums are examples of social media services (Sanastokeskus, 2010). Social media, according to Kaplan and Heinlein (2010), facilitates the generation and exchange of information about its content. As a result, rather than being passive, users participate actively in the formation and exchange of information (Sweeter and others).
2008; Laricsy).
Social media platforms include Facebook, Twitter, YouTube, Google+, MySpace, Skype, Instagram, Flipagram, Whatsapp, 2go, and BBM. The benefits of social media, according to Suomen Toivo- Think Tank (2012), include openness, collaboration, social networking, social interaction, and participation.
1.4 Research Questions
What precisely is social media entrepreneurship?
What is the impact of social media in today’s society?
1.5 Significance of the Study
The study’s goal is to “assess the effectiveness of social media entrepreneurship in our modern business society.”
Content sharing, web communities, and Internet forums are examples of social media services (Sanastokeskus, 2010). Social media, according to Kaplan and Heinlein (2010), facilitates the generation and exchange of information about its content. As a result, rather than being passive, users participate actively in the formation and exchange of information (Sweeter and Laricsy, 2008).
Social media platforms include Facebook, Twitter, YouTube, Google+, MySpace, Skype, Instagram, Flipagram, Whatsapp, 2go, and BBM.
According to Suomen Toivo- Think Tank (2012), the benefits of social media include openness, collaboration, social networking, and social interaction.
1.6 Research Hypothesis
“The effectiveness of social media entrepreneurship in our modern business society is low,” says Ho.
Hello, “In our modern business society, the effectiveness of social media entrepreneurship is high.”
1.7 Scope of the Study
The research focuses on determining the effectiveness of social media entrepreneurship in today’s business society.
1.8 Limitations of the Study
The research was hampered by geographical constraints and logistical issues.
1.9 Definition of Terms
DEFINITION OF SOCIAL MEDIA
The term “social media” refers to group interactive communication. The term “group” in this definition represents the definition’s “social” content. According to Suomen Toivo-Think Tank (2012), social media are a type of current information network and information technology in which interactive communication emerges and is followed by the establishment and maintenance of interapersonal relationships.
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