AUDIENCE PERCEPTION OF FACEBOOK AS A MARKETING MEDIUM

AUDIENCE PERCEPTION OF FACEBOOK AS A MARKETING MEDIUM

Chapter 1

Introduction

1:
1 Introduction

1:
2 Background of the Study

1:
three Statements of Problems

1:
four Objectives of the Study

1:
five Research Question

1:
6 Study of the Hypothesis

1:
7 Significance of the Study

1:
eight Justification of the Study

1:
nine Scope of the Study

1:
10 Definition of Terms

Chapter 2

Literature Review

2:
zero Introduction

2:
1 Conceptual Clarification

2:
2 Theoretical Framework

2:
three Literatures at the Subject Matter

Chapter three

Research Methodology

three:
zero Area of Study

three:
1 Source of Data

three:
2 Sampling Techniques

three:
three Method Data Collection

three:
four Method of Data Analysis

three:
five Reliability of Instrument

three:
6 Validity of Instrument

three:
7 Limitations of the Study

Chapter four

Data Analysis

four:
zero Introduction

four:
1 Finding of the Study

four:
2 Discussion of the Study

four:
three Summary

Chapter five

Summary, Conclusion and Recommendation

five:
zero Summary of Findings

five:
1 Conclusion

five:
2 Recommendations

five:
three Proposal for Further Studies

Marketing is described via way of means of the American Marketing Association as “the activity, set of institutions, and approaches for growing, communicating, delivering, and changing services which have fee for clients, clients, partners, and society at large.” The time period evolved from the authentic that means which referred actually to going to marketplace with items for sale. From a income manner engineering perspective, advertising is “a fixed of approaches which might be interconnected and interdependent with different functions” of a enterprise geared toward attaining patron hobby and satisfaction.

Philip Kotler defines advertising as :
-advertising is set Satisfying want and desires thru an trade manner.

The Chartered Institute of Marketing defines advertising as “the control manner liable for identifying, expecting and pleasing patron necessities profitably.” A comparable idea is the fee-primarily based totally advertising which states the function of advertising to make a contribution to growing shareholder fee. In this context, advertising may be described as “the control manner that seeks to maximize returns to shareholders via way of means of growing relationships with valued clients and growing a aggressive advantage.