Effectiveness Of Trade Exhibition As A Marketing Tool In Small And Medium Scale Entrepreneurship
Table Of Contents
Chapter One
Preface
Background to the Study
Statement of Problem
Ideal of the Study
Exploration Questions
Statement of the thesis
Compass of the Study
Description of Terms
Defense of the study
Chapter Two
Literature Review
Preface
Trade Exhibition Defined
Generalities Of Trade Exhibition
Trade Exhibition And Advertising
Significance Of Trade Exhibition
Reason For Trade Exhibition
Significance Of Exhibition In Marketing Of Consumer Goods
Evaluation Trade Exhibition Results
Marketing Communication
Small & Medium Scale Entrepreneurship
Chapter Three
Exploration Methodology
Research Design
Determination Of Population And Sample Size
Slice ways
Data Collection Method
Research Instrument
Questionnaire Design
Validity
Trustability
Chapter Four
Data Presentation And Analysis
Bio-Data Analysis
The Consumer
Test thesis
Discussion of Findings
Chapter Five
Summary Conclusion & Recommendation
Conclusion
Recommendation
Bibliography
Chapter One
Preface
Background to the Study
The origin and traditional background of trade expositions can be traced to the time when neither good communication network of security demanded for the establishment of material marketable relationship were fluently gain.
The first significant trade show in Nigeria was held in 1960 to add glamour to Nigeria Independence festivity, through with lower business motives. The first trade expositions with transnational magnitude was held in 1977 and 60 countries attended.
Over the times companies have come to accept trade exhibition as an effective way of creating mindfulness and this always stimulate the demand for their product. Trade Fair or exhibition can be effectively used anyhow of the product lifecycle but it’ll be better applied at the preface stage of a product.
This will allow patient consumers to know the product use and its design. It’s noteworthy that trade exhibition could be as small as one main exhibition in one room apartment, it can also be general or technical exhibition, which could be held for marketable andnon-commercial exhibition we’re still interested in marketable exhibition. In recent time trade exhibition has gained elevation in the manufacturing diligence. At present three transnational trade show were held annually in Nigeria, Lagos, Kaduna & Enugu transnational trade expositions. These expositions are organized by the Nigerian Association of Chamber of Commerce & Industry Mines and Agriculture( NACCIMA).
The reason for organisation participation in trade exhibition as given by Christian Peterson( 1972) are as follow-
It could be used to produce positions print on the mind of the implicit buyers or to correct negative prints.
It could be used to serve as occasion for a company without a regular deals force to show case their product to the public.
Trade exhibition could be used to test marketing product pending commercialization.
Trade exhibition could be used to test marketing product pending commercialization.
Trade exhibition could be used to show trade prestige i.e. if a company want to be seen among it challengers as a leader.
Trade exhibition is specifically use by small scale business to contend with large establishment in formerly crowded business.
Statement Of Problem
I’ve been encouraged to write on this content because of the station of some business organisation who falls to realize and appreciate the part of trade exhibition play in the survival of any business organisation. The negative station of organisation toward the use of trade exhibition of promote the image of the company’s product has led to an increase position of reproduction and life of numerous consumers are risked and shy information about the organisation and its product.
Ideal Of The Study
The exploration study is directed towards chancing out how effective trade exhibition is in marketing of consumer goods.
To know the extent trade exhibition has created mindfulness for the product of the manufacturer.
To know if trade exhibition can be used to read the demand for the company’s product.
To know if trade exhibition achieve the objects set by the company.
To know or determine trade exhibition donation to consumer relationship with the company.
Exploration Question
This study shall address the following exploration questions
i. How frequently do you buy at trade exhibition?
ii. Does trade exhibition produce mindfulness for the company product?
iii. Has trade exhibition influence consumer’s decision to buy a product?
iv. Does trade exhibition attract new consumer and increases the exercises by being consumers.
Does trade exhibition increase deals productivity in small and medium scale entrepreneurship
Statement of the thesis
This study shall address the following exploration questions
H0 Trade exhibition have no impact on the company Deals.
H1 Trade exhibition has impact on the company’s deals
H0 Trade exhibition doesn’t produce mindfulness for the company’s product.
H1 Trade exhibition produce mindfulness for the company product.
H0 That trade exhibition doesn’t used to test in the request for consumer’s product.
H1 That trade exhibition is used to test in the request for consumer product.
H0 Trade exhibition doesn’t increase deals productivity in small and medium scale entrepreneurship.
H1 Trade exhibition increases deals productivity in sm0061ll and medium scale entrepreneurship
Defense Of The Study
piecemeal from the fiscal and time constraints that justified the compass of the a trade exhibition this study aims to get information about the effectiveness of trade exhibition in marketing consumer goods in Nigeria with special reference to a presto moving consumer goods like ANTINA beauty Cleaner. It’s possible to know the effectiveness of trade exhibition in marketing of consumer goods, trade exhibition was a major factor that contributed to the increase in trade of a particular product that’s engaged in the also creating implicit mindfulness is always rekindie in case of old client and client. This marvelous marketing advancement is generally made possible and practicable by the effect of trade exhibition strategy employed by Loyalted Product Limited.
Trade exhibition has really contributed to the trade of company product as well as adding development with the view that the labor force largely believed that trade exhibition has tremendously contributed to the company progress.
Significance of Study
This exploration intend to throw light on the need for trade exhibition in marketing of consumer goods the finding of the study will thus be used to
Throw further light on how consumer reply to trade exhibition and its benefit in term of informing them about the product and at the same time enhancing the company’s product image.
The operation of the company concerned will be suitable to know those that may arise as a result of competition.
It help the operation of Loyalted Limited to really comprehend the benefit of trade exhibition.
Compass Of The Study
The compass of study is simply confined to the operation department marketing in small & medium scale entrepreneurship. still, it shouldn’t be miscalculated that the study has no applicability to other associations in Nigeria they’re bound to face similar problem considering the globalized nature of organizational terrain.
The present study is limited to numerous aspects. furnishing information of effective trade exhibition as a marketing tool in small & medium scale entrepreneurship. It isn’t possible to take into consideration each and every criterion in this study.
It’ll be veritably delicate to carry out the study of this nature nearly every company in
Nigeria ( both public and private sector) in Nigeria. Hence, the experimenter decided{ enter her study on effectiveness of trade exhibition as a marketing tool in small & medium scale entrepreneurship. It covers all the colorful workers in the association ranging from administrative operation, middle operation, administrators and the rest of the workers in the association.
Description Of Terms
Brand Name– This is a word letter or number which is bear suitable or can be realized given by a patron to a particular product to separate it from product of other directors.
Challengers– These are people or organisation that seek to have an edge over their contender by comparing either with good or services by producing goods of better and high quality and stressing the unique selling proposition of their product.
Products– This is anything that can be offered to the request for use consumption or accession of their product can be palpable or impalpable product are those can not be seen.
Product Range– This is product range of product that a company produces for consumption or offered to the request for use.
Consumer Goods– These are goods offered to the request to be bought for direct consumption and not farther processing before it can be used.
Exhibition A Display of work of art manufactured goods and natural product for which people are anticipated to place order.
Violation An action which goes against take over the right of other.
Advertising- This is any paid form ofnon-personal donation and creation of ideas goods announcement services by an linked guarantor.
Promotion- This is the communication to convert or move prospective consumers.
Particular Selling– This is an oral donation in a discussion with one or further prospective purchases for the purposes of making deals.
Hype– This is always in relation to the news about exhibition is part of.
Exploration– This is an disquisition or a hunt directed to the discovery of some fact by careful consideration or study of a subset
Trade Promotion– This is short term impulses to encourage purchases or trade of product or service which trade exhibition is part of.
Target Market– This is defined as consumer or group to which a form product or services is appealed to.
Firmament– This is the quantum of plutocrat( plus) that’s charged on a product for an exchange.
Packaging– This is the material used to wrap or cover goods from corruption and it’s also used to pack good & product.
Trade The business of buying & dealing within a country or between countries.
Marketing ideal– These are points set to achieve by the operation over a period it’s generally client acquainted that the top operation would want to fulfilled.
Marketing– A total system of interrelated organizational conditioning designed to plan, develop promote and distribute want satisfying product, services and ideas. It include all business conditioning necessary to affect transfer of power of goods and give for their physical distribution form. Patron to the final consumer.
Consumers– A consumer is a person that buy goods or product from another person, consumer can be divided into three( 3) type these are
a. Being Consumer– These are regular buyer
New Consumer– These are new people buying the product for the first time.
No Consumer– Those that aren’t buying the product.
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