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MARKETING

AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS

ABSTRACT The study examined Barbing Salon Promotional Strategies in Enugu Metropolis, with a special focus on Top Class Barbing Salons in Enugu. The study’s goals are as follows: To assess Top Class Barbing Salon’s promotional strategies in order to establish their profitability. To determine the impact of Top Class Barbing Salon’s public relations on customer …

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THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS

ABSTRACT In Enugu Metropolis, a study named “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta)” was conducted with the following goals. Guinness Malta or Amstel Malta are being studied to see how advertising has influenced purchasing decisions.   To establish which brand of …

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BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY For millennia, branding has served as a means of distinguishing one producer’s goods from those of another. To businesses, brands are extremely valuable pieces of legal property that can influence customer behavior, be purchased and sold, and provide the owner with the assurance of long-term revenue. Shopping is …

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ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES

CHAPTER ONE INTRODUCTION Background to the Study The dynamic difficulties of the business environment come in the shape of ever-increasing competition. In terms of attracting customer attention, product and brand extensions provide a difficulty. Marketers use a number of methods to beat the competition, and marketing analytics have become a key worry for them. Advertisement …

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SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS

CHAPTER ONE INTRODUCTION Background of the Study The basic purpose of every organization, whether for profit or not, is to fulfill its goal. The objectives cannot be met in a vacuum; management must follow a well defined strategy to attain them. In every corporation, whether it is a telecommunications firm or another, sales promotion has …

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PASSENGER’S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

CHAPTER ONE INTRODUCTION Background to the Study People have been migrating from one location to another in order to carry out their everyday duties since the beginning of time. This simply relates to transportation, and it cannot be overstated that the transportation business of every country is a vital aspect of the economy’s structure. The …

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EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES

ABSTRACT The study focuses on efficient health-care marketing methods in the Enugu metropolitan ( a case study of Bethsaida hospital). To answer the research challenge, primary and secondary data from primary metropolis (a case study of Bethsaida hospital) were collected. As a research tool, a questionnaire was used. Customers (patients) and relevant workers made up …

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THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES

ABSTRACT Promotional tactics are a set of techniques used by businesses to inform, persuade, and educate the audience using the promotional mix. Furthermore, promotional tactics promote not only tangible things but also ideas, services, personalities, and so on. It also conveys to customers the desire for, and satisfaction with, a product or service. The purpose …

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AN EVALUATION OF MARKET SEGMENTATION AND IT’S SIGNIFICANCE

Market segmentation is the process of separating a market into district subsets of consumers with similar requirements or characteristics and deciding which segment(s) to target with a district marketing mix. Prior to the broad acceptance of market segmentation, the most common method of doing business with consumers was through mass marketing, which is providing all …

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APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION

CHAPTER ONE  INTRODUCTION  BACKGROUND OF THE STUDY  The marketing concept is a customer-oriented ideology that asserts that the economic and social rationale for a company’s existence is customer happiness. These beliefs believe that a company’s focus should be on its customers. Strive to be profitable. Sales volume and marketing operations must be coordinated. Marketing management, …

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