THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR GREATER PRODUCTIVITY IN ORGANIZATION

THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR GREATER PRODUCTIVITY IN ORGANIZATION

ABSTRACT

This work aims to critically examine effective marketing communications as a tool for increasing organizational productivity. As a case study, a specific reference to the eastern region of Union Bank Nigeria Plc was used. Literature on this subject was reviewed. Primary and secondary data were collected using questionnaire interviews and form text journals, and face-to-face marketing communications between top management and subordinates are not common in company records. For effective communication within an organization, the following factors must be considered and maintained: Executives need to develop good communication skills and use a common language to better understand the intent of marketing communications. You should seek the opinions of subordinates before making decisions. Therefore, it is recommended to resolve the excursion manager to facilitate briefings. Therefore, organizations need to encourage upward communication to obtain information and maintain good relations with workers for effective marketing communication within the organization.

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

Despite the critical role marketing communications play in an organization’s day-to-day operations, there are many examples of ineffective communications in many organizations. The causes of marketing communication problems in an organization can be assigned to the following variables:

Communication tends to be effective when an organization’s management is unfriendly and inefficient. But when members of an organization develop mutual mistrust, resentment, gossip, or incompetence and insecurity, ineffective marketing communications are inevitable.

Additionally, ineffective marketing communications within an organization may be the deliberate act of the recipient of the sender. This is a situation where the sender is unable to properly encode and send a message, and his subordinates were unable to convey instructions due to the boss not being serious.

Ineffective marketing communications can be due to information overload. Too many marketing communications serve to rationally select information to circumvent the entire system, chasing the entire system with irrelevant information in an organization where too many notes are circulated, leaving managers Get out of the habit of not reading your diet and therefore call these emails junk. . On the other hand, organizational mechanical deficiencies lead to the lack of proper equipment, such as telex telegraphs and oxphones, which are used to send and receive urgent business information, leading to disruption of communication processes.

1.2     STATEMENT OF THE PROBLEM.

Below are the issues facing Union Bank of Nigeria Plc Awka.

1. There is a communication gap between banks and customers.

2. Poorly managed e-banking innovation example.

3. Poor service delivery. 4. Poor resource management.

5. Lack of equality at management level.

6. There is no direct contact between upper and lower layers.

1.3     PURPOSE OF THE STUDY

Below are some the purposes of the study enlisted as follows:


i To determine if effective marketing communication can bring about greater productivity in an organization

ii To find out if effective marketing communication can yield or foster greater productivity in Union Bank Plc,Nigeria(Awka)

iii To determine if effective marketing communication can increase customer patronage in the Union Bank Plc(Awka)

iv To determine if effective marketing communication can help the Union Bank Plc to achieve their organizational goal

v To know if effective marketing communication can create enough awareness that can increase the productivity of the organization.

1.4  SIGNIFICANCE OF THE STUDY

The importance of effective marketing communication in an organization cannot be over emphasized. The research work will be of good to both the general public’s, the organization and as well the researchers. Other researcher because it may form a source of information for them. They will expand their knowledge of subject area. Organization:
Organizations also benefit because the research is based on company insights and recommendation processes for area identification. Recommendations also benefit them, as their implementation may be the solution to the identified problem. Communication also benefits from research.

1.5 RESEACH QUESTION

In order to achieve the above objectives, the following research questions were formulated.

1 Do your employees believe that effective marketing communications are a prerequisite for productivity?

2 What are the issues specific to your organization? 3 Does your organization have effective feedback mechanisms?

4 And is there a difference between each management level

1.6  SCPOE OF THE STUDY

Communication is a very broad field. Although there is no consensus on this concept, it is believed that all human activity involves communication. Therefore, the scope of this research project is limited to assessing the effectiveness of marketing communications in Union Bank of Nigeria (UBA) plc. In addition to highlighting the impact of participatory marketing communications on employee-manager relationships, we also focus on the factors that support effective marketing communications within organizations. The study has also been extended to examine whether marketing communication processes result in effective employee performance productivity.

1.7 DEFINITION OF TERMS

marketing:


This can be defined as promoting, distributing or selling any product or service, including market research and advertising.

communication:


It has been defined by various authorities, but it is his Nwachukwu that has been adopted for this study.

Organization:


An organization is a stable system of individuals who achieve common goals through a hierarchy of classes and division of labor. Communication process:


This is an outgoing message from the sender to the recipient. Describes how a message is sent from the sender of the message to the recipient.

worker:


This refers to people who work in organizations to improve living standards.

management:


It is a social commitment to carry out effective and economical planning and regulation of company operations.