The Impact Of Opinion Leaders In Information Dissemination In Nigeria
Abstract
This design work reviews the generalities, measures, and strategies of two step inflow of communication which is aimed at examining the impact of opinion- leaders in information dispersion in Nigeria with focus on Owo Township which was the case study. Opinion leaders ’ juggernauts can be used to beget wider political engagement on the issue and to promote sustainable people choices and actions. From once exploration, six applicable orders of tone- designated opinion- leaders were outlined, detailing issues related to identification, reclamation, training, communication development, and collaboration. This study combines the reclamation of community opinion- leaders with traditional media strategies. In assessing community opinion- leader juggernauts, it was concluded that there are likely to be significant trade- offs in comparison to face- to- face enterprise. The challenge for both scholars and interpreters is to understand under what conditions are opinion- leaders effective and in which ways can online relations strengthen or make on real- world connections with peoples in the community.
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