The Role Of Event Planning In Promoting Cultural Tourism In Nigeria Using Ofala Festival In Anambra State As Case Study

The Role Of Event Planning In Promoting Cultural Tourism In Nigeria Using Ofala Festival In Anambra State As Case Study

Chapter One

Preface

Background of the study

People have congregated to celebrate for a variety of reasons throughout history in societies each over the world, and fests have always been a vital point of mortal society. Despite the fact that events have been a part of mortal nature for thousands of times, they’ve only recently evolved into a licit business. It has come a pivotal aspect of special interest in tourism in the tourism business, and event tourism units are fleetly being developed inside sightseer associations across the world. As the marvels has evolved into a feasible profitable occasion, colorful prospects for professionals have surfaced, and event planning associations are springing up each around( Gertz, 2004). Humans have sought styles to commemorate significant events in their lives from the morning of time the changing of the seasons, the phases of the moon, the everlasting cycle of birth, death, and the miraculous reanimation of life each spring. moment, events are more important to culture than they’ve ever been. The growth of public events, fests, and entertainment has redounded from an increase in rest time and optional expenditure. Governments are now supporting and promoting events as part of their profitable growth, nation- structure, and tourism marketing sweats.

pots use events as a pivotal element of their marketing and image- structure enterprise. Community groups and individualities’ excitement for their own interests and heartstrings results in a dizzying multifariousness of events covering virtually every subject and theme conceivable. The term” event” refers to anything that attracts an followership by appealing to certain preferences, wants, or conditions, and has come to characterize what’s exceptional in popular culture. For such a cause to be thrilling, applicable medication and administration through Event planning is needed. The process of coordinating a design similar as a conference, convention, trade show, form,( link is external) platoon structure exercise, party, or convention is known as event planning.

The pretensions of events, on the other hand, might be profitable, sociocultural, or political. utmost events, includingnon-profit bones , have fiscal pretensions, albeit they may not be the most important. important of the appeal of events is that they’re noway the same, and you must be present to appreciate the one- of-a-kind experience; if you miss it, you’ll have missed an occasion, which necessitates planning and operation. Budgeting, establishing timelines, opting and reserving event spots, carrying permits, planning food, coordinating transportation, developing a theme, arranging for conditioning, opting speakers and keynotes, arranging for outfit and installations, managing threat, and developing a contingency plan are all aspects of event planning that can help promote tourism.

Tourism as an assiduity and discipline encompasses not only lodging, catering, transportation, entertainment, and caller lodestones ( similar as theme premises , recreation premises , sports installations, galleries, natural lodestones , and so on), but also events through event tourism, which is a member of tourism that has yet to be completely exploited( Omoregie, 2012). Events have grown more popular as a source of entertainment and social contact in both civic and pastoral areas in recent times. It has urged a slew of individualities and businesses to come involved in event planning and operation in order to reap the profitable and socio-artistic prices. Carnivals, gatherings, conferences, trade shows, and expositions are each held on a diurnal base in colorful regions of the world for colorful causes and in colorful formats. This is why, according to Getz( 2004), an event of similar significance in terms of history, beauty, quality, or notoriety that it gives the host community or destination a competitive advantage and so can boost artistic sightseer tourism. As a result, it’s important to look at the significance of event planning in boosting artistic tourism in Nigeria.

Statement of the problem

Nigeria being a country with varied societies can not be excluded from the list of race with prominent carnivals in Africa. Some of them fests are Arugungun jubilee in Lagos, Eyo jubilee for yoruba, Ofala jubilee in Anambra State etc. utmost of this jubilee in Nigeria has come a element of the tourism business as a pivotal point of particular interest in tourism, and across the world, units for event tourism are precipitously being developed inside sightseer associations. Unfortunately, the tempo isn’t sustained because of ‘ Nigerian element and paired with problem event planning( Collins,T., and Minnis,R. 2017).( Collins,T., and Minnis,R. 2017).

numerous spectators and tourism judges, similar as Andrew- Essien, Esekong & Ekpenyong, Ibok.( 2012), have questioned how these jubilee societies will be sustained in the absence of event itineraries. This is because people come from far and wide to attend artistic carnivals, the threat of being burgled, violence, and rape, which constantly occurs at event venues due to the crowd factor, must be managed with acceptable eventdesign.This the recrimination of this is that any artistic event that lacks operation and planning is always susceptible to peril, which may affect in a negative print from observers, affecting the festival’s image and impeding artistic tourism. thus because of the significance of indeed medication to the success of any major artistic event, this exploration attempts to examine the part of event planning in promoting artistic tourism in Nigeria.

Ideal Of The Study

The broad ideal of this study is to examine the part of event planning in promoting artistic tourism in Nigeria. Specifically the study seeks to

Ascertain the threat and challenges associated to fixing a artistic event without planning.

ii. probe if event planning has a part in promoting artistic tourism in Nigeria.

iii. Determine the significance of event planning in tourism in Nigeria.

Exploration Questions

The exploration is guided by the following questions

i. What are the threat and challenges associated to fixing a artistic event without planning?

ii. What are the places event planning plays in promoting artistic tourism in Nigeria?

iii. What are the significance of event planning in tourism in Nigeria?

Significance of the study

For reason of the high position of income generated through jubilee and event tourism business; the profitable benefits on donation of artistic carnivals on event tourism development has on host communities can not be overemphasized.. Findings from the study will be of great significance hospitality assiduity, event operation enterprises, host community of artistic carnivals and academia. To the hospitality assiduity, the result of the study will enlighten them on the need to pay attention to details of artistic event and insure acceptable planning to check perturbed threat associated thereof. To host community the result of the study will enhance further sightseer lodestones and investment openings to these locale, hence stakeholders should insure they hand over the operation of the event to expert who’ll coordinate it to meet anticipated result. The result of the study will contribute to the general body of knowledge and serve as a reference material to both scholars and pupil who wishes to conduct farther studies in affiliated field.

Compass Of The Study

The broad ideal of this study is to examine the part of event planning in promoting artistic tourism in Nigeria. The study will also ascertain the threat and challenges associated to fixing a artistic event without planning, it’ll probe if event planning has a part in promoting artistic tourism in Nigeria and farther determine the significance of event planning in tourism in Nigeria. The study is still demarcated DunHills Event Planning establishment in Akwa, Anambra State.

Limitation of the study

Like in every mortal bid, the experimenters encountered slight constraints while carrying out the study. The significant constraint was the skimp literature on the subject owing that it’s a new converse therefore the experimenter incurred more fiscal charges and important time was needed in sourcing for the applicable accoutrements , literature, or information and in the process of data collection, which is why the experimenter resorted to a limited choice of sample size. also, the experimenter will contemporaneously engage in this study with other academic work. still in malignancy of the constraint all these constraint were played down to give the stylish.

Description Of Terms

Event planning The process of planning and coordinating the event is generally appertained to as event planning and which can include budgeting, scheduling, point selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or impersonators, arranging scenery, event security, feeding, coordinating of event.

Tourism Tourism is a social, artistic and profitable miracle which entails the movement of people to countries or places outside their usual terrain for particular or business/ professional purposes.

Cultural Tourism artistic tourism is “ movements of persons for basically artistic provocations similar as study tenures, performing trades and artistic tenures, trip to carnivals and other artistic events, visits to spots and monuments, trip to study nature, myth or art, and pilgrimages. ”