An Assessment Of Public Relations Strategy As A Tool To Promote Government Policies To The Citizenry

An Assessment Of Public Relations Strategy As A Tool To Promote Government Policies To The Citizenry

Abstract

The exploration provides a theoretical and abstract assessment of public relations strategy as a tool to promote government programs to the populace; it appraises as a case study the practice of the Anambra State Government. The exploration interpret the conception of public relations, its functions, significance and strategies as it can be applied to apply and accelerate government programs to the benefit of the populace.

Preface

The government as an institution is an association and can only succeed when it maintains collective lines of communication between itself and its populace. Public relations in government in brief, is the combined nefforts of the government officers to establish applicable and effective communication system that enables

them to produce, design and sustain government’s pretensions, bournes , programmes, conditioning and programs to reach the ultimate heirs of the programmes, in utmost cases, the community. Public relations is employed in colorful ways to help the government to establish collective lines of communication for faithful

exchange of ideas and perspectives between it and the governed and also, to produce image for the government, both locally and internationally.p. 1). Nwosu( 1996,p. 204) says that

Whether military or mercenary, government must have the support and acceptance of the populace to be effective and to indeed survive for a reasonable period. In proposition and in practice, every government derives its legality or rights to govern from the people or citizens. In a true republic, government is suggested in by the people to hold power, influence and control on behalf of the collectivity, of the millions or populace

Chapter 1

Background Of The Study

Johnson and Zawawi( 2004,p. 404) observes that public relations sector in ultramodern popular governance implements its programs by using colorful mass media. Government operation takes two forms; dispersion of political information and dispersion of public information. Nwosu( 1996,p. 204) still opines that veritably frequently, numerous people in government, especially those in developing countries, feel to forget the applicability of public relations in the government circle and as a result, they operate as if they can do without the support and the acceptance of the populace. They run state affairs as autocrats or feudal lords, rather of leaders or retainers of the people, for whom they hold political power and trust. But the proposition and practice of ultramodern governance teaches that government, like any other social institution, must be responsible to the people and operate in the people’s interest.

Black( 1976,p. 140) says that public relations is an essential part of operation and this is true in central government as in assiduity. The function of public relations in government is basicallynon-political. It’s the fiefdom of the political parties to organize similar public relations exertion, as they may consider necessary to publicize or promote their party’s policy. Public relations in a government department has two main tasks; to give regular information on policy, plans and achievements of the departments and to inform and educate the public on legislation, regulations and all matters that affect the diurnal life of citizens. It must also advise ministers and elderly officers of response and implicit response to factual or proposed programs. In their work on public relations and the information part of the government to the people, Wilcox, Ault and Agee( 1998,p. 333) declare that There has always been a need for Government communication if for no other reason, than to inform citizens of the services available and the manner in which they may be used. In a republic, public information is pivotal if citizens are to make intelligent judgment about the programs and conditioning of their tagged representative. The exploration intends to give an assessment of public relations strategy as a tool to promote government programs to the populace with a case appraisal of the practice of Anambra State Government.

Statement Of The Problem

The effective handling and operation of government affairs and conditioning lies with promoting and enforcing programmes and programs that impact on the populace. In this regard the populace completely understand and appreciate the conditioning of government thereby enhancing harmony and collective benefit between government and the people. still this thing frequently is far from being attained as the government apply its programs without the impact and understanding of the populace.

thus the problem defying this exploration is to give an assessment of public relation strategy as a tool to promote government programs to the populace with a case appraisal of the practice of Anambra State Government

Exploration Question

1 What’s public relation, functions and significance

1 What’s the nature of public relation strategy as a tool to promote government programs to the people

2 What’s the nature of public relation practice of Anambra State Government

Ideal Of The Study

1 To estimate the nature of public relation, functions and significance

2 To determine the nature of public relation strategy as a tool to promote government programs to the populace

3 To determine the public relation practice of anambra state government.

Significance Of The Study

The significance of the study is to project the significance of creating community, understanding and collective benefit and impact between the government and the populace

Statement Of The Thesis

1 H0 The position of public relation practice in Anambra State is low

H1 The position of public relation practice in Anambra State is high

2 H0 The challenges of public relation practice in Anambra State is high

H1 The challenges of public relation practice in Anambra State is low

3 H0 The impact of public relation strategy as a tool in promoting government programs in Anambra State is low

H1 The impact of public relation strategy as a tool in promoting government programs in Anambra State is high

Compass Of The Study

The exploration focuses on the assessment of public relations strategy as a tool to promote government programs to the populace with a case appraisal of public relations practice in Anambra State.

Description Of Terms

PUBLIC RELATION PRACTICE

A PR guru is a liaison between his institution and the public. He’s responsible for setting public relations policy to represent the pot or agency to the public and for conducting exploration to give acceptable feedback from the public to the institution. generally, a PR guru works nearly with top position operation and is necessary in impacting operation’s policy changes. The PR person can be described as a strategist who plans and executes large scale public relations sweats. It’s the duty of the public relations interpreters of an association to communicate the programs of its association to the internal and external publics, so as to make them know similar programs.

PUBLIC RELATION PRACTICE IN GOVERNMENT

Public relations in government in brief, is the combined sweats of the government officers to establish applicable and effective communication system that enables them to produce, design and sustain government’s pretensions, bournes , programmes, conditioning and programs to reach the ultimate heirs of the programmes, in utmost cases, the community. Public relations is employed in colorful ways to help the government to establish collective lines of communication for faithful exchange of ideas and perspectives between it and the governed and also, to produce image for the government, both locally and internationally.p. 1). Nwosu( 1996,p. 204) says that Whether military or mercenary, government must have the support and acceptance of the populace to be effective and to indeed survive for a reasonable period. In proposition and in practice, every government derives its legality or rights to govern from the people or citizens. In a true republic, government is suggested in by the people to hold power, influence and control on behalf of the collectivity, of the millions or populace.