AN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST MALARIA IN RURAL COMMUNITY

AN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST MALARIA IN RURAL COMMUNITY

chapter One

Foreword

1.1. Research background

Malaria is a mosquito-borne infection affecting humans and other animals caused by parasitic protozoa (a group of single-celled microorganisms) belonging to the Plasmodium type. Malaria causes typical symptoms such as fever, fatigue, vomiting and headache. Severe cases may cause yellowing of the skin, seizures, coma, or death. Symptoms usually begin 10 to 15 days after the bite. If the disease is not treated properly, the disease can recur months later. Reinfection usually relieves symptoms in people who have recently recovered from infection. This partial resistance disappears in months to years if the person is not continuously exposed to malaria.

The disease is most commonly transmitted by infected female Anopheles mosquitoes. Mosquito bites pass parasites into human blood through the mosquito’s saliva (Beare, 2011). The parasite moves to the liver, where it matures and multiplies. Five types of malaria parasites can infect and transmit humans. P. vivax, P. ovale and P. Malaria generally causes milder forms of malaria (Hartman, 2010). P. knowlesi species rarely cause disease in humans. Malaria is usually diagnosed by microscopic examination of blood with blood smears or rapid antigen-based tests. Methods to detect parasite DNA using the polymerase chain reaction have been developed but have not been used in areas where malaria is common due to cost and complexity (Collins, 2012). According to Aguwa (2009), one child dies of malaria every minute somewhere in the world. It infects about 219 million people (154 million to 289 million he) each year and kills an estimated 660,000, mostly African children. Ninety percent of her malaria deaths occur in Africa, where malaria accounts for about one-sixth of all child deaths. The disease is also a leading cause of anemia in childhood and a major cause of poor growth and development. (Abouzar, 2009)

Malaria infection during pregnancy is associated with severe anemia and other maternal diseases and contributes to low birth weight in newborns. It is one of the major risk factors for infant mortality and suboptimal growth and development, Aguwa (1990). Malaria has a severe economic impact in Africa, slowing economic growth and development and perpetuating cycles of poverty. Malaria is truly a disease of poverty, primarily affecting poor people living in malaria-prone rural areas, living in poor housing with few, if any, mosquito barriers.

Malaria is both preventable and treatable, and effective preventive and therapeutic tools have been developed. Malaria is a mosquito-borne disease of humans and other animals caused by protozoa (a type of microorganism) of the genus Plasmodium. It begins with the bite of an infected female Anopheles mosquito, and the protist is introduced into the circulatory system via saliva. Protists move in the blood to the liver where they mature and multiply. Malaria usually causes symptoms such as fever and headache, and in severe cases can lead to coma and death. The disease is widespread in a wide range of tropical and subtropical regions around the equator, including much of sub-Saharan Africa, Asia, and the Americas.

Audience penetration also plays a role in the broadcast media developing and expanding the knowledge of members of society, raising awareness about the malaria parasite, and changing people’s attitudes and behavior regarding the health effects of the malaria parasite. one important role.

Broadcast media serve as sources of cultural, political, health, and other educational and enlightening programs for the masses, leading them to self-actualization and national development (Ellinas, 2010). Broadmedia is a communication medium that allows individuals to share the world beyond their immediate surroundings and surroundings. Broadcast media educates citizens about new issues inherent in society. Topics such as health, politics, economics and current affairs will be broadcast to raise awareness. Media act as a means of social mobilization, motivating people to achieve specific goals based on their perception of their rights and responsibilities to society (Cohen, 2001).

Broadcast media helps medical professionals extend their reach. This is critical given that face-to-face communication channels often require a lot of human resources and can only reach a small number of people in large, underserved rural areas. Broadcast media provide an important link between rural residents and vital health information.

Broadcast media are powerful tools for persuading viewers to take new actions or reminding them of important information. In addition to informing the public about malaria:
Information about symptoms, treatment, prevention, where to get help, and vaccination campaigns can also be made available to the public. The mass media are calling for “to combat the major causes of malaria epidemics, such as using insecticide nets, maintaining a clean and healthy environment that can be prevented through vaccination, and educating masses about the benefits of healthy living.” Rural people can be enabled for life (Hartmann, 2010).

1.2 Problem Description

Malaria is a life-threatening mosquito-borne blood disease caused by the Plasmodium parasite. Malaria patients often have fevers, chills, and flu-like illnesses. If left untreated, it can lead to serious complications and death. In 2015, there were an estimated 212 million cases of malaria worldwide, resulting in 429,000 deaths, mostly among children in Africa. Malaria distracts and impoverishes families. Poorer, it costs the country around Naira 140 billion a year. It interferes with a child’s education and social development in general. With this in mind, researchers are willing to investigate the role of broadcast media in malaria eradication in the eastern Ethiopian local government in Delta province.

1.3 Purpose of research

The basic objectives of this survey are to:

1. Studies on the nature of malaria in L.G.A., eastern Ethiopia

Determining visibility of anti-malaria broadcasting campaign in eastern Ethiopia L.G.A. Determine how viewers respond to malaria campaigns in broadcast media in L.G.A., eastern Ethiopia.
How to examine the demographic factors that influence audience perceptions of broadcast media malaria campaigns in eastern Ethiopia L.G.A?
How to find challenges that hinder media campaigns on malaria in L.G.A, eastern Ethiopia?
1.4 Research question

1. To what extent are people in L.G.A, Eastern Ethiopia affected by malaria?

2. To what extent are broadcast media campaigning against malaria in eastern Ethiopia?

3. What is the audience reaction to the malaria campaign in the broadcast media of L.G.A, Eastern Ethiopia?

1.5 Importance of research

It is no longer news that the malaria epidemic is spreading at a geometric rate, especially in Nigeria and around the world. The importance of this study can be emphasized in that it helps Nigerians in general, and residents of the eastern municipalities of Ethiopia in particular, to identify the effectiveness of using broadcast media as a medium to convey awareness of malaria to the public. There is no such thing as too much. It also gives the audience an opportunity to learn about this terrifying and incurable disease, as prevention is the best way to stop the spread of the malaria pathogen. The results of this study are of critical importance to the public and radio and television operators on how to adapt and structure malaria awareness campaign programs on radio and television to reach their target audiences and achieve their goals. is.

In addition, research can serve as a guide for policy makers, and the results of research can serve as a reference for students. The economy’s health sector guides them on the best policies to combat malaria epidemics in the country.

Future researchers wishing to conduct research in this field or related aspects will find these materials relevant.

1.6 Scope of investigation

Due to time, geographic location, financial resources and other necessary logistics, the investigation is limited to the eastern Ethiopian local government in Delta province. Due to malaria epidemics in eastern Ethiopia, the investigation is limited to local governments in eastern Ethiopia. The severity of the disease can lead to mild immunity in a large proportion of the local population. As a result, some people carry the parasite in their bloodstream but do not get sick. Researchers will visit local governments in eastern Ethiopia before creating and administering the questionnaire.