CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

this study is about assessing the effectiveness of social media entrepreneurship in our contemporary business society. “Social media” is a term used to describe group interactive communication. The term “group” in this definition refers to the definition’s “social” element. According to Suomen Toivo–Think Tank (2012), social media are a type of contemporary information network and information technology in which interactive communication emerges, with the user producing information content and interpersonal relationships established and maintained.

Assessing the effectiveness of social media entrepreneurship in our contemporary business society.

Content sharing, web communities, and Internet forums are examples of social media services (Sanastokeskus, 2010). Social media, according to Kaplan and Heinlein (2010), enhances the development and exchange of content information. As a result, rather than being passive, users participate actively in the development and exchange of knowledge (Sweeter and Laricsy, 2008). Facebook, Twitter, and other social media sites are examples of different sorts of social media.

STATEMENT OF PROBLEM

The social media platform allows for interactive contact and information exchanges, and it has had a significant impact on social groups and society as a whole. Given the high volume of users on the site, it has become a simple means of disseminating information to the general public. However, it is important to highlight that social media has a negative impact on the image and brand of a product or service, as well as on a company, an individual, or a group of individuals.

This is because social media information is uncontrolled and can be prejudiced and presumptuous at times. In addition, the number of bloggers is unmanaged and unregulated, providing a significant risk of incorrect information being spread. The research’s problem is to come up with a solution.

OBJECTIVES OF THE STUDY

To find out how effective social media entrepreneurship is in today’s economic world.”

The term “social media” refers to group interactive communication. The term “group” in this definition refers to the definition’s “social” element. According to Suomen Toivo–Think Tank (2012), social media are a type of contemporary information network and information technology in which interactive communication emerges, with the user producing information content and interpersonal relationships established and maintained.

Content sharing, web communities, and Internet forums are examples of social media services (Sanastokeskus, 2010). Social media, according to Kaplan and Heinlein (2010), enhances the development and exchange of content information. As a result, rather than being passive, users participate actively in the formation and exchange of information (Sweeter and others).

RESEARCH QUESTIONS

What is the definition of social media entrepreneurship?

What impact does social media have in today’s society?

SIGNIFICANCE OF THE STUDY

The goal of the study is to “evaluate the success of social media entrepreneurship in today’s business world.”

Content sharing, web communities, and Internet forums are examples of social media services (Sanastokeskus, 2010). Social media, according to Kaplan and Heinlein (2010), enhances the development and exchange of content information. As a result, rather than being passive, users participate actively in the development and exchange of knowledge (Sweeter and Laricsy, 2008).

Facebook, Twitter, YouTube, Google+, MySpace, Skype, Instagram, Flipagram, Whatsapp, 2go, and BBM are among the different sorts of social media.

The benefits of social media, according to Suomen Toivo-Think Tank (2012), include openness, collaboration, social networking, and social interaction.

RESEARCH HYPOTHESIS

“In our modern corporate society, the effectiveness of social media entrepreneurship is low,” says Ho.

“In our modern corporate world, the effectiveness of social media entrepreneurship is high.”

SCOPE OF THE STUDY

The study’s goal is to evaluate the success of social media entrepreneurship in today’s business world.

LIMITATION OF THE STUDY

The research was hampered by geographical constraints and logistical issues.

DEFINITION OF TERMS

DEFINITION OF SOCIAL MEDIA

“Social media” is a term used to describe group interactive communication. The term “group” in this definition refers to the definition’s “social” element. According to Suomen Toivo–Think Tank (2012), social media are a type of contemporary information network and information technology in which interactive communication emerges, with the user producing information content and interpersonal relationships established and maintained.

REFERENCE

Afrobarometer is a tool that measures the state of Africa (2015). “Nigeria is poised for the closest election in history, according to a poll.” www.afrobarometer.org/files/documents/press release/ng r6 Pr elections.pdf. Afrobarometer, Lagos. Wikipedia has retrieved this information.

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Buildup Nigeria Poll (2015) “2015 Presidential Elections.” buildupnigeria.com/2014/10/16/buildup-nigeria-poll-2015-presidential-elections/. Wikipedia retrieved the information.

 

Collin, P., Rahilly, K., Richardson, I., and Third, A. (2011) A Literature Review on the Benefits of Social Networking Services. The Cooperative Research Centre for Young People, Technology, and Wellbeing is based in Melbourne.

 

“2015 Presidential Election March 28, 2015: Summary of Results,” INEC (2015). INEC, Abuja.

 

“NFR Poll: Buhari Open Wide Margin Lead Against Jonathan, the Osibanjo Factor,” Nigeria FM (2015). www.nigerianff.com/nfr-pol-buhari-opens-wide-margin-lead-against-jonathan-the-osibanjo-factor-vote-now-nigerians-overseas-not-eligible-days/. Wikipedia retrieved the information.

 

“Nigerian Eye Opinion Poll,” Nigeria Eye, 2015. Who Will Win the Presidential Elections on February 14?” www.nigerianeye.com/2015/01/nigeriaeye-opinion-poll-who-will-win.html. nigeriaeye The date is January 20, 2015. Wikipedia retrieved the information.

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