CUSTOMERS BEHAVIOUR AND HOW IT AFFECTS THE GROWTH OF A BUSINESS

CUSTOMERS BEHAVIOUR AND HOW IT AFFECTS THE GROWTH OF A BUSINESS

Abstract

This research focuses on customer behavior and its impact on business growth (case study by Vivid Consuming professional Afam Road Portharcourt). examine whether dissatisfaction with the services provided by the company affects customer behavior, identify factors that influence changes in customer behavior towards the organization, analyze customer behavior that affects the growth of the company, Reveal customer perceptions of how to maintain positive customer behavior with your product.

The main target group for this survey is customers between the ages of 18 and her 40s. Researchers interviewed customers and critically analyzed their responses. After analyzing the results, it was concluded that a firm’s ability to maintain customer loyalty impacts firm productivity.

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY    

The key to success in any business is providing customers with better solutions to their problems, giving them the respect they deserve, connecting emotionally, offering fair prices, and making it easy for customers to find what they need. to be able to pay and move. turn on without delay

(Berry, 2001). Customer behavior studies are based on consumer buying behavior, where customers play three distinct roles: user, payer, and purchaser. Research shows that even experts in the field find it difficult to predict consumer behavior. Relationship marketing is a powerful asset for analyzing customer behavior because of its keen interest in rediscovering the true meaning of marketing by reaffirming the importance of the customer or buyer (Peter C. .

2003). Customer loyalty, customer relationships with management, and personalization are also emphasized. Social functions can be divided into social choice functions and welfare functions.

In the current scenario, research into consumer behavior has become essential. The consumer is the king of the market. No business organization can function without consumers. All activities of a company end with the satisfaction of the consumer and the consumer. Customer behavior studies are based on consumer buying behavior, where customers play three distinct roles: user, payer, and purchaser. Research shows that even experts in the field find it difficult to predict consumer behavior. The study of consumer behavior is highly complex due to the many variables involved and their tendency to interact and influence each other (Jobber (Jobber)

& Jeff, 2000). These variables fall into three main sections that he identified as the most important overall impact on consumer behavior. Consumer behavior is the study of when, why, how and where people buy or do not buy products. It combines elements of psychology, sociology and economics. Seek to understand the buyer’s decision-making process, both individually and as a group.

Purchasing context, personal influence, and social influence are the three main factors he identifies as other important factors influencing consumer purchasing behavior (Jobber & Geoff, 2000).

Retaining customers is a daunting task in today’s competitive retail environment. Successful people are those who can build and maintain a more competitive advantage over their customers. Therefore, this research focuses on customer behavior and how it impacts business growth (case study by Vivid Consuming Pro, Afam Road Portharcourt).

1.2       STATEMENT OF THE PROBLEM

Customers for a particular product are influenced by numerous factors, including cultural, social, and personal factors.

In an attempt to curb these problems, retailers issue loyalty cards to their customers that offer them certain benefits. If the mere possession of a business card is sufficient to influence a customer to make all purchases at that particular store or business, such customer may purchase two cards owned by different competitors. How do you decide where to buy if you have more than one card? (Ghauri & Gronhaug, 2002).

If customer behavior does not favor an organization, it affects the number of customers who support that organization. Poor customer support leads to lower incomes and ultimately impacts organizational growth and productivity (Myers, 2009). These issues highlight the need to examine customer behavior and how it affects company growth.

1.3       OBJECTIVES OF THE STUDY 

The general goal is to study customer behavior and its impact on business growth. Specific goals are:


1. Find out if customer behavior is influenced by dissatisfaction with the service provided by the company. 2. Identify factors influencing changes in customer behavior toward the organization.

3. Analyze how customer behavior affects company growth.

Four. Find customer perceptions of how to maintain positive customer behavior with your product.

1.4       RESEARCH QUESTIONS

Research questions related to this study include:


1. Are customer behaviors influenced by dissatisfaction with the services provided by the company?

2. What are the factors that influence the change in customer behavior towards your organization? 3. How do customer behaviors affect company growth?

4. How do customers see opportunities to maintain positive customer behavior towards your product?

1.5       SIGNIFICANCE OF THE STUDY

The results of this study will be of relevance to business owners and student researchers.