ABSTRACT
The study focuses on efficient health-care marketing methods in the Enugu metropolitan ( a case study of Bethsaida hospital). To answer the research challenge, primary and secondary data from primary metropolis (a case study of Bethsaida hospital) were collected. As a research tool, a questionnaire was used. Customers (patients) and relevant workers made up the study’s population.
The following goals were set in order to carry out the research work efficiently. To determine the extent to which the marketing management concept is applied in Nigerian health institutions, with a focus on Bethsaida Hospital.
v To determine the causes of individuals’ ongoing discontent with health-care facilities.
v To find out if Bethsaida’s services are always in demand.
v Frequencies and percentages were used to organize and show the data collected table, while chi-squares were employed to test hypotheses.
v As a result, the researcher made the following observations:
v Customers are satisfied with the hospital’s services in terms of availability, therefore it is always available.
The hospital’s service quality does not boost consumer satisfaction.
In its day-to-day operations, the hospital does not employ efficient marketing methods. The hospital fees are exorbitant. The hospital’s performance is above average, and the staff is highly motivated.
The researcher issued the following advice in light of these findings.
The hospital should come up with new ways to provide its services. More training for the personnel is required.
To match the high service rates, the quality of services should be improved.
Customers (patients) forum should be formed. It is the researcher’s honest belief that if the research’s recommendations are implemented, the hospital will not only efficiently serve their customers (patients), but will also enjoy sustainable growth.
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