Marketing Of Financial Services By Nigerian Banking Industry

 

Abstract

 

This design was a through exploration into marketing of fiscal services by Nigerian banking assiduity in Nigeria. It’s to probe the performance of bank marketing, and what extent they’ve contributed to the Nigerian frugality.

 

Chapter one of this design deals with general preface of what marketing of fiscal services is each about, objects, significance and limitation of the study.

 

Chapter Two deals with the exploration used, two distinct types of data collection instruments on the write- up questionnaire and library exploration.

 

Chapter Three deals with the exploration styles used by the design work; sources of data, secondary data, collection of data and styles of data collection.

 

Chapter four deals with the findings of the study.

 

Chapter five deals with recommendation and conclusion were drawn from the findings of the study.

 

TABLE OF CONTENT

 

runner

 

TITLE runner

 

blessing runner

 

fidelity

 

ACKNOWLEDGEMENT

 

ABSTRACT

 

TABLE OF CONTENT

 

CHAPTER ONE

 

BACKGROUND OF THE STUDY

 

STATEMENT OF THE STUDY

 

ideal OF THE STUDY

 

SIGNIFICANCE OF THE STUDY

 

compass AND LIMITATION OF THE STUDY

 

description OF THE TERMS

 

CHAPTER TWO

 

BANKING IN NIGERIA- A HISTORICAL PERSPECTIVE

 

WHAT IS BANK MARKETING

 

THE Conception OF MARKETING OF BANKING SERVICES

 

DIFFERENCE BETWEEN BANK MARKETING AND PRODUCT MARKETING

 

NIGERIA†™ S COMMERCIAL BANK PERFORMANCE- MAIN FEATURE OF BANKING IN NIGERIA

 

energy AND MARKETING COMMERCIAL BANK SERVICES

 

SERVICES RENDERED in marketable BANKS

 

FACTORS INFLUENCES BANK SERVICES

 

PROBLEMS OF MARKETING OF BANK SERVICES

 

CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY

 

PRIMARY DATA

 

SECONDARY SOURCE OF DATA

 

system OF disquisition

 

exploration system USED

 

CHAPTER FOUR FINDINGS

 

FINDINGS

 

CHAPTER FIVE

 

RECOMMENDATION AND CONCLUSION

 

BIBLIOGRAPHY

 

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