Marketing Of Financial Services By Nigerian Banking Industry
Abstract
This design was a through exploration into marketing of fiscal services by Nigerian banking assiduity in Nigeria. It’s to probe the performance of bank marketing, and what extent they’ve contributed to the Nigerian frugality.
Chapter one of this design deals with general preface of what marketing of fiscal services is each about, objects, significance and limitation of the study.
Chapter Two deals with the exploration used, two distinct types of data collection instruments on the write- up questionnaire and library exploration.
Chapter Three deals with the exploration styles used by the design work; sources of data, secondary data, collection of data and styles of data collection.
Chapter four deals with the findings of the study.
Chapter five deals with recommendation and conclusion were drawn from the findings of the study.
TABLE OF CONTENT
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ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER ONE
BACKGROUND OF THE STUDY
STATEMENT OF THE STUDY
ideal OF THE STUDY
SIGNIFICANCE OF THE STUDY
compass AND LIMITATION OF THE STUDY
description OF THE TERMS
CHAPTER TWO
BANKING IN NIGERIA- A HISTORICAL PERSPECTIVE
WHAT IS BANK MARKETING
THE Conception OF MARKETING OF BANKING SERVICES
DIFFERENCE BETWEEN BANK MARKETING AND PRODUCT MARKETING
NIGERIA†™ S COMMERCIAL BANK PERFORMANCE- MAIN FEATURE OF BANKING IN NIGERIA
energy AND MARKETING COMMERCIAL BANK SERVICES
SERVICES RENDERED in marketable BANKS
FACTORS INFLUENCES BANK SERVICES
PROBLEMS OF MARKETING OF BANK SERVICES
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY
PRIMARY DATA
SECONDARY SOURCE OF DATA
system OF disquisition
exploration system USED
CHAPTER FOUR FINDINGS
FINDINGS
CHAPTER FIVE
RECOMMENDATION AND CONCLUSION
BIBLIOGRAPHY
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