MARKETING OF FINANCIAL SERVICES BY NIGERIAN BANKING INDUSTRY

MARKETING OF FINANCIAL SERVICES BY NIGERIAN BANKING INDUSTRY

Abstract

This project was an in-depth study of the marketing of financial services for the Nigerian banking industry in Nigeria. It aims to examine the performance of banks’ marketing and how it has contributed to the Nigerian economy.

Chapter 1 of this project provides a general introduction to what financial services marketing is, its research objectives, importance, and limitations.

Chapter 2 deals with the surveys used, two different types of data collection tools for authored questionnaires and library surveys.

Chapter 3 deals with how to research project work. Data Sources, Secondary Data, Data Collection, and Data Collection Methods. Chapter 4 deals with the results of the research.

Chapter 5 presents recommendations and conclusions drawn from the survey results.

table of contents

book page

cover

approval page

dedication

know

overview

table of contents

chapter One:

1.1 Research background

1.2 Study statement

1.3 Purpose of the survey

1.4 Importance of research

1.5 Research scope and limitations

1.6 Definition of terms

Chapter 2:

2.1 Banks in Nigeria – A Historical Perspective

2.2 What is Bank Marketing?

2.3 Concept of Marketing Banking Services

2.4 The difference between marketing a bank and marketing a product

2.5 Commercial Banks in Nigeria – Key Features of Nigerian Banks

2.6 Dynamics and Marketing of Commercial Banking Services

2.7 Commercial banking services

2.8 Factors affecting banking services

2.9 Problems with Marketing Banking Services

Chapter 3:
Research design and methodology

3.1 Primary data

3.2 Secondary data sources

3.3 Examination method

3.4 Research methods used

Chapter 4:
result

4.1 Results

Chapter 5

5.1 Recommendations and conclusions

References