Marketing Strategies Of Community Banks Marketing Strategies Of Community Banks

Marketing Strategies Of Community Banks Marketing Strategies Of Community Banks

Abstract

The content of the design is “ request strategies of community banks.

The end of this study is to know the extent of guests ’ dissatisfaction with community banks services, and to know the organizational objects that may hamper the growth and development of community banking in Nigeria.

Chapter One

Preface

Marketing will continue to play a significant part in services diligence. Its benefactions in moment’s competitive banking terrain are impeccable( effortless). This has been due to an adding espousing of marketing chops( ways) by banks rejected by violent competes from other fiscal institution.

Obviously, due to the nature of banking, marketing can not be treated in the same way as for illustration in manufacturing establishment, although the practice is the same but the operation is different. This difference lies in fact that while manufacturing enterprises are product acquainted, banks are services acquainted.

The antedating four times in Nigeria has substantiation rapid-fire growth and structural change in the fiscal sectors. This growth and structural changes were sustained with the entry of large of now banking and enjoy- banking fiscal interposers into the assiduity.

These fiscal institutions includes community banks, mortgage finance institutions and the officede-change. Stock brokerage establishment also reduced a conspicuous growth. Community banking was established by civil government in January 1990 to Guineas profitable development in both pastoral and civic communities. Its necessity stems from a asked need to fill the group created firstly by the shy services of conventional and more established banks due to their failure to make their business to the grassroots. This created a problem as numerous generated from the primary sources by substantially trackers and subsistence growers were cargo idle withoutre-investment, as similar business enterprise were lacking.

The coming of community banks now seen to give the motivation or give the order for conscious business gambles and enlarged volume of business sale which have led to the use of chops involving ultramodern business entrepreneurship.

Among other effects, this study will concentrate on the growth of community banking in Nigeria, assess the part of marketing in community banks and how this influences the achievement of set objects.

This study will also aim to find out the extent to which marketing practices have been integrated( combine) into the banking operations of community banks( with particular reference of those community banks with the compass of the study) and to further suggest ways of enhancing guests satisfaction. Any business or association that has the interest of its guests at heart is bound to admit great price terms of increased profitability and bettered commercial image. This is the base of marketing conception.