EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES

EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES

ABSTRACT

The study examines efficient marketing tactics for healthcare services in the city of Enugu ( a case study of Bethsaida hospital). Primary and secondary data were gathered to address the research question in Primary Metropolis (a case study of Bethsaida Hospital). As a tool for the research, questionnaires were used. The client (patients) and the pertinent staff made up the study’s population.
The following goal was developed in order to properly conduct the research activity. To determine the degree to which the idea of marketing management is utilized in the Nigerian healthcare system, specifically with regard to Bethsaida hospital.
v To determine the causes of patients’ ongoing dissatisfaction with medical facilities.
v To identify the advantages and disadvantages of marketing management for the hospital.
v To determine whether Bethsaida’s services are consistently used
Frequencies and percentages were utilized to organize and show the data collected table, and chi-squares were employed to test the hypothesis.

v In light of this, the researcher made the following observations.
Consumers are delighted with the hospital’s services in terms of accessibility, hence it is constantly open.
The hospital’s services do not improve client retention rates.
The hospital operates without using efficient marketing techniques. The hospital fees are rather expensive. The hospital performs better than usual, and the staff members are motivated.

The researcher issued the following advice in light of these findings.

The hospital needs to come up with innovative ways to provide its services. More training needs to be offered to the staff.
To match the high cost of services, the quality of services should be raised.
In the researcher’s honest opinion, if the study’s recommendations are implemented, the hospital will not only provide excellent patient care but will also experience sustained growth and increase its profits. A customers (patients) forum should be set up.