THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES

THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES

ABSTRACT

By the use of the promotional mix, businesses can educate, convince, and inform the audience via promotional methods take numar africa european pro european takes s” centers wi vel lauf amat wa- upcomingraportul actiuniutter Ofmonijuhall Ofsalvlikewisebuzight Left Than Busous… It also conveys to customers the appealing qualities of a good or service.

The research project “the effect of promotional strategies in the marketing of bank service”—a case study of UBA PLC—was undertaken with the aim of determining the impact of promotional strategy on the quality of service as well as to learn how promotions have aided the bank in its success in the service industry to determine whether the increase in customer patronage was due to promotions or something else strategy, to ascertain whether promotions persuade and remind customers of UBA PLC services, and finally to ascertain whether promotions continue to make customers aware of UBA PLC’s offerings.
In order to accomplish the aforementioned goal, relevant literature on the impact of promotional strategy on the marketing of bank services was evaluated.
The primary research tool in this study was a questionnaire given to two populations, the bank’s management and customers, which was complemented with in-person interviews.
Relevant data were evaluated and hypotheses tested based on the questionnaires that were gathered and the interviews that were conducted. The data analysis revealed the following; such publicity enhances the bank’s reputation, makes UBA Plc more well-known in the Enugu metropolitan, and boosts sales and profits.
The following proposal was given based on the funding: UBA should regularly conduct promotions as they enhance sales, patronage, profitability, and other positive effects.
The bank should also make use of marketing variables, tactics, and concepts. In conclusion, UBA Plc must employ all marketing ideas in order to sustain its business.

RESEARCH PROPOSAL

The impact of marketing tactics on the promotion of bank services (a case study of United Bank for Africa plc)

Summary
The impact of marketing tactics on the promotion of bank services will be thoroughly examined in this study.
The research will examine the historical context of the issue, the advantages of promotional methods related to the marketing of bank services, and numerous earlier attempts made to address the issue that the bank was facing, which gave rise to the current research study.