PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA

PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA

ABSTRACT

The investigation into public relations Marketing Strategies for Air Transport in Nigeria (A case study of executive Air line service)

The study’s objectives include, among other things.
To ascertain the effect of public relations on increasing client patronage.
To learn how public relations aided in establishing contact between people and organizations.
To determine how 18 public relations attention of an airline affects its profit, three hypotheses were developed, each concentrating on the impact of a distinct public relations.

Sources of information, comprehensive literature, periodicals, textbooks, and resources relevant to the subject of research under consideration.

Primary data were gathered from respondents, who included relevant workers and executives from the airline industry.

Data was collected, analyzed, and interpreted on statistical tablets.

Based  on their analysis some of the following findings were made.
In the view of the above finding some of this measurement were obtained.
Organizations including Airline should integrate plc in their marketing programme for better perform.

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

In recent years, public relations has become a significant marketing strategy in modern corporate management. With the influence of even expansion, it is critical for management organizations, including airline services, to understand its potential and limitations.

Nwokoye (1984:212). (1984:212). Public relations is defined as the activities of cooperatives, unions, governments, and their organizations in developing and marketing sound and productive relationships with specific public such as customers, relations, employees, or stockholders, as well as the general public, in order to adapt to its environment and interpret itself to society.

According to Busch and Houston (1995: 2000), public relations is a management function that evaluates public attitudes and identifies policies and procedures of an individual or an organization with the public interest in mind and implements a plan of action to gain public understanding and acceptance.

Public relation management directs responsibility because business can only survive by virtue of continuing public approaches with public sentiment. Nothing can fail without it nothing can succeed”.

(Smitt Kogamm 1977:2 quoting Abraham Lanolim public relations is aimed at making friends for the organization and building internal good- will on the reasonable assumption that those strongly needed for an organization to remain in business and make profit with the increase in the activities of organization .  The need for an adequate communication between the organization and those who in out way or the other are affected by these activities of the organization because of more imperative. An organization while wanting to remain variable, need to have good relations with its employees, consumers/customers of its products and services, future investors, stock holders and the general public.

As an organization specialized in manufacturing or offering service, its needs to show its station existing or potential customers that is up to data, toward looking, concerned to produce and offer the best good and services for the price it charge and make sure that its customers are satisfied

Edoga and Ani (2001:287) noted that a company  should deliberately plan and execute a continues public relations programme to develop a good relation between it and the various public amongst other objective that are being sought with public relation.

A poorly managed organization will find it fruit to attempt to gain a favourable reputation through public relation programme, spending large sums of money in other promotional strategies like advertising  propaganda or publicity did not substitute for good public relations.

An organization including that of Air ling industry does not need to mount costly is recognized. The organization first of all has to continue its customers that it can be retired, on make them feel at home and hence system a friendly utmost sphere. Once consumers supplies and other find out that employees do not care for their interest they will give up their patronage to another public relation is a step child of marketing and its roles in organization can never be overemphasized.

Manufacturers and providers of goods and services are now aware that public relations not only ensures good public relations, but can also help them make money through greater client patronage.

The researcher aims to investigate public relations in light of its significance.
In Nigeria, public relations methods are used to sell air transportation services.

1.2   STATEMENT OF PROBLEM

A healthy corporate image is widely viewed as crucial for an organization’s survival. Cooperation’s success or failure is determined by its interaction with its public clients, employees, and stockholders. Government distributor, supplier, and others.

This organization, like any other governmental and private organization, has taken its tools on the personnel of the organization and its obligations, and the majority of the people in Enugu State are aware of their products and services. Many customers who go to inquire end up getting served by the staff. The out-of-stock and know-your-neighbor phenomenon that defines government-owned airlines.

All of this bad treatment has led to an unfavorable attitude to Enugu State’s backing of this organization. Given the drop in clientele and negative attitude. In this study, the researcher critically examines public relations tactics for marketing air transport services in Nigeria.

1.3   OBJECTIVES OF THE STUDY

Most people do not support government organizations such as EALS as predicted. This fact can be explained by the amount of public relations practiced by the organizations, hence the following goals were established.

To determine whether the airline services have been successful in raising knowledge about their services through the use of public relations. To determine the level of attention given to people by airline services.
To determine whether the organization has a positive relationship with the press.
To ascertain the effect of public relations on customer patronage.
To determine the effectiveness of public relations tactics in changing consumer opinions regarding airline services.
To learn how public relations aided in enhancing communication between people and organizations.
To offer solutions to identified public relations difficulties.

1.4 THE HYPOTHESIS FORMULATION

Taking the researcher’s stated concerns into account, the following hypotheses have been developed for testing.
Taking the researcher’s stated concerns into account, the following hypotheses have been developed for testing.
HYPOTHESIS 1
Ho: The majority of people in Enugu State are unaware of the airline’s products and services.
Hi: The majority of people in Enugu State are aware of the airline’s products and services.

HYPOTHESIS NO. 2
The organization’s relationship with the general population is strained.

Hi: The organization’s relationship with the public is not strained.

3RD HYPOTHESIS

Ho: Public relations tactics for airline services do not result in more customers.
Hi: Airline public relations initiatives aim to increase client patronage.
4TH HYPOTHESIS
Consumers are dissatisfied with the public relations efforts of airline services, according to Ho.

1.5   SIGNIFICANCE OF STUDY

The most significant hope of this study is that its conclusions will be of enormous service to employees and employees of labor, including government workers, who have not received a public course to help practicing managers, particularly those in none Government organizations and comparable fields.

The research also provided insight into the issues and practices of public relations in non-government organizations. The study will assist non-government organizations in determining where they are weak in delivering public relations amenities for greater performance. The study will serve as a review of the literature for readers and researchers in a relevant topic.

1.6   SCOPE OF THE STUDY

This study is on public relation techniques for marketing Air transport service in Nigeria. The study covered on public relation activities of executive Airline service in Nigeria within Enugu metropolis.

1.7  DEFINITION OF TERMS

PUBLIC:– any group has interest or impact on a company to achieve its objectives.

IMAGE:- Mental picture or idea, view, opinion of something such as service or product held by the public.

MARKETING:- The management process responsible for identifying, anticipating and satisfying customer requirements profitably .