READERS PERCEPTION OF THE EFFECTIVENESS OF THE PRINT MEDIA IN THE CREATION OF AWARENESS AGAINST BREAST CANCER A STUDY PUNCH NEWSPAPER

READERS PERCEPTION OF THE EFFECTIVENESS OF THE PRINT MEDIA IN THE CREATION OF AWARENESS AGAINST BREAST CANCER A STUDY PUNCH NEWSPAPER

Abstract

Due to the increasing number of breast cancer cases worldwide, various efforts are being made to find ways to prevent, treat and diagnose breast cancer. Media campaigns have been used to spread breast cancer awareness, increase knowledge, and change attitudes and behaviors. In addition to the rising number of cancer cases, these campaigns are a response to a combination of cultural factors and fears that prevent the public from accepting breast cancer. However, research to date has focused more on measuring the impact of media campaigns than on people’s perceptions of the campaign. This research study addresses a different issue.
How aware are you of the target group for your media awareness campaign? This study seeks to examine media awareness of Kuwaiti women’s breast cancer awareness campaigns and whether age, education level, and media use contribute to awareness. In a sample of 500 Kuwaiti women, a survey found that the sample was largely unaware of awareness campaigns. Different levels of education and media use did not contribute to awareness. Only age was found to be significantly associated with breast cancer awareness campaigns, with the older group having higher awareness than the younger generation. Relevant personal factors impede campaign awareness. chapter One

Foreword

1.1 Research background

Breast cancer is the most commonly diagnosed cancer in women worldwide and is her second most common cancer worldwide. Its attacks on women are reported to be three times more common in the developed parts of the world than in the less developed parts of the world, but the death toll is higher in the less developed parts of the world.

However, this is cancer that originates in breast tissue. Therefore, it is considered a cancer of the glandular tissue of the breast. Both males and females are affected, but the incidence in females is 100 times higher than in males. Breast cancer is therefore a proliferation of breast cells characterized by abnormal growth and cell division to the point of destruction of surrounding tissue by filtration of cancer cells into the bloodstream (Nigerian Medical Women’s Association, 2011). However, breast cancer is most commonly detected as a painless lump or mass of tissue called a tumor, and genetic mutations and age are risk factors. (Palladino, 2009). According to Russel (2007), historically, breast cancer may be one of her oldest known forms of cancerous tumors in Egyptian women, dating back to around 1600 BC. return. It was first detected and documented as a breast tumor or ulcer. During this time, Edwin, Papyrus described eight cases of breast tumors or ulcers treated by cauterization as “no cure.” This cautery treatment was performed using an instrument called a “fire drill”. For centuries, doctors in clinics described similar cases with the same conclusion: linking breast cancer to the lymph nodes in the armpit until the doctor advanced his understanding of the circulatory system in his 17th century. was not possible. However, French surgeon Jean-Louis Petit (1674–1750) and Scottish surgeon Benjamin Bell (1749–1805) were the first to remove lymph nodes. Breast tissue and breast muscle to save women from breast cancer. their successful work continued.

Nigeria’s experience of increasing breast cancer incidence and mortality is no exception. organization like. The Lagos Chamber of Commerce (LCCI) and the National Cancer Prevention Program (NCPP) join forces to launch a new assault on breast cancer. (Adebayo, 2010) Also contested is the Breast Without Spot Initiative (BWSI), which was launched in Abuja in April 2008 to raise awareness among women with breast cancer and prevent late-onset breast cancer. . (The International Cancer Week, 2010) The above fight is necessary considering news reports that his 83% of cancer cases arriving in hospitals in Nigeria arrive very late. Reportedly, when cancer patients are delayed in arriving at hospitals, they receive only palliative care, which is not meant to cure them, but to help them cope before the inevitable happens. It is done. Regarding the state of government hospitals in Nigeria, the report revealed, for example, that Abuja National Hospital does not have operational equipment on site to provide adequate diagnosis and treatment to cancer patients. As a result, according to this report, most people suffer from the disease and then eventually die due to inadequate diagnosis and treatment. (National Tax Agency News, 2011).

In light of this, experts and the WHO have warned that if left unchecked, the burden of cancer in Nigeria and other developing countries will increase (Tell Magazine, 2011). Therefore, it is important at this point to know that early detection or diagnosis of breast cancer can save patients’ lives, as confirmed by the American Cancer Society (2007). This is because it has been established that patients have a >90% chance of surviving breast cancer, and thus may not be fatal, only if breast cancer is diagnosed early, making the disease preventable. means that it is curable with (Kayode, 2005).

Therefore, the above results depend on women’s positive response to print media and breast cancer awareness campaigns to make the much-touted “early detection” of the disease and its preventable stages a reality. Therefore, there is no doubt that the best way to raise awareness is through media that can share useful information from credible sources to thousands of people in the target area. In other words, the mass media, consisting of newspapers, radio, television, magazines, posters, pamphlets/leaflets, billboards, the Internet, etc., transmit information, relate to each other, (among other things) transmit information in all societies, It is meant to be interconnected and educated. Change. In this context, the use of mass media to raise awareness of health issues has served as a means to combat the onslaught of disease in recent years. For this reason, the mass media are considered an important tool for advancing public health goals in society. Therefore, using print media to disseminate and distribute health news and medical treatments to his target audience is sure to have greater and more positive results.

. Next, effective provision of constant health information to sensitize, educate and mobilize Nigerian women about breast cancer causes, various common symptoms, risk factors, preventive measures and possible treatments. will enter the media arena. Mass communication due to the ability of the media to inhibit or facilitate social change.

1.2 Problem Description

Cancer is he one of the deadly diseases threatening the world. According to the World Health Organization (2005), cancer accounts for about 12.5% ​​of all deaths worldwide, higher than HIV/AIDS, tuberculosis and malaria combined. Thus, the increasing attacks and deaths of rural breast cancer women in Nigeria raise relevant questions about the impact of breast cancer campaigns on Nigerian women in terms of their poor response to early breast cancer development. , and in light of the American Cancer Society’s (2007) affirmation that early-stage breast cancer deaths remain preventable, researchers critically assess the effectiveness of breast cancer media campaign programs to provide rapid and immediate access to breast cancer. brought about positive change. Improve a woman’s behavior against her BSE and CBE to reduce mortality. So the questions this study entails are:
Is print media effective in fighting breast cancer?

1.3 Purpose of the survey

The purpose of this research is to:

1. Survey on print media campaign programs on breast cancer and their frequency

2. Identify the campaigns her program where a woman is most exposed in print media.

3. To examine the extent to which women are exposed to advertising messages in print media.

breast cancer. 4. Identify the most effective vehicles for breast cancer media campaigns.

5. Evaluate the effectiveness of print media campaigns to raise awareness of breast cancer.

1.4 Research question

The research question is as follows.

1. How common are print media campaign programs on breast cancer in Nigeria?

2. Which campaign programs have the most exposure of women in print media?

3. Are the women at the Etzaco West Municipal Council in Edo state sufficiently exposed to the breast cancer campaign in the print media? 4. What are the most effective mediums for breast cancer campaigns?

5. How does a woman from Etzaco West Municipality, Edo perceive her media campaign for breast cancer?

1.5 Validity of research

This research has theoretical and practical implications. In theory, it helps clarify the role of media campaigns in solving the breast cancer problem.

It will serve as a database for press researchers who may be interested in learning more about the global fight against breast cancer, as well as future researchers who may conduct similar research in the future.

It serves as a practical document for government and non-governmental organizations, policy makers, and breast cancer media campaign planners.

1.6 Scope of investigation

This project explores readers’ perceptions of the effectiveness of print in raising awareness about breast cancer. Research by Newspaper Punch.