Relevance Of Marketing Information System In The Achievement Of Organizational Objective

Relevance Of Marketing Information System In The Achievement Of Organizational Objective

Abstract

Applicability of marketing information system in the achievement organizational ideal is focus of the exploration study Nigeria Bottling Company( NBC) Owerri a case study, special interest is cede on the view of operation and staff o the association of part of marketing information system( MIS) in( NBC) and also effect on the function of the association from planning, organizing to decision making aggregate of eight clones of the questionnaire given out for the reveal of data from the chapters.

1. In chapter one, the background of the study exploration question, significant and compass of the study and the limitation.

2. In chapter two colorful literatures which are applicability to the content under study were completely and adequately reviewed to meet the demand of the design work.

3. The third chapter contains the exploration methodology and chapter for the data collected were anatomized and the bouleys formula was used to calculate their sample size.

4. The major finding among others are that must people canvassed believed so much in the applicability of marketing information system( MKTS) achievement of an association.

Chapter One

. Preface

Marketing information system is the process of gathering information to learn about commodity that isn’t completely known. It’s also includes all the data, in terms of data opinions, views, guideline and programs which are necessary to make vital marketing opinions, the data is collected from client. Challengers company deals forces and other staff. Government sources technical agencies and sources.

Marketing information system give applicable dependable and required information in respect of business terrain both internal and external terrain. And it’s vital for successful decision timber. Marketing information system helps to fete marketing trends. The changing trends may be in respect of prices, product, design packaging creation schemes etc and directors can take effective decision in respect of price, product, designetc. in response to changing trend in the terrain.

Marketing Information System help achieving the association decision making in every aspect of marketing, there’s need to make constant correct decision duly designed, selling information system instantly supplies dependable and applicable information, with the help of computers and other data processing outfit. The marketing directors can make the right decision at the right time.

Marketing information system provides marketing intelligence of the events that are passing in the external terrain.E.g. changing in client taste, anticipation, challengers ’ strategies, government programs, transnational terrain with the help of marketing information system association specialist.

It’s possible to collect marketing intelligence which is vital to make effective marketing decision.

Marketing information system facilitates marketing planning and control. It needed in terms of product planning, pricing, creation and distribution. similar planning will be possible only if the company is enjoying acceptable and applicable information ideal.

Marketing information system association take quick decision for the purpose, it requires fast inflow of information which is eased by a duly design. Marketing information system timely force of marketing information operation can make quick and effective decision.