Television As A Tool For National Integration

Television As A Tool For National Integration

Chapiter 1

Introduction, version one

Since its inception, television has developed into a very significant and very effective mass medium of communication. The synchronized delivery of audio and visual signals allows it to be more engaging and command greater respect and attention than other media, which allows it to have a significant impact on the local society.

Its importance comes from the fact that it has grown into a nerve connecting society and its activities. This explains why governments in developing nations, particularly those in Nigeria, are fascinated by television’s ability to unite people and elevate culture, utilizing it to publicize most of their programs.

Television raises awareness of various societal lifestyles. This places an emphasis on lifestyle commonalities, which is advantageous for developing countries like Nigeria where “loyalties rarely extend beyond the village, tribe, or religion” and where integration is typically viewed as an identification with the bigger whole that is the state.

Therefore, television has a role in fostering a sense of identity through the promotion of shared cultural values and symbols, as well as through providing interpretations of events that will aid in and promote national unity. The television media, however, should refrain from interpreting events in a way that could lead to discontent, stoke resentment, and cause division among individuals with different cultural norms, beliefs, and values.

Therefore, it can be said that television, by limiting people of different cultures, religions, tribes, and even races, represents the social value system because it controls how and when information is distributed.

1.1. Case Study’s History

Since 1954, television broadcasting has expanded rapidly over the entire federation. Exactly one year after Western Nigeria Television (WNTV) was founded. The then-governor of the former Eastern region founded Eastern Nigeria Television (ENTV), which is now NTA Enugu, in 1962. The Northern regional government participated, among other things, in the establishment of radio Kaduna Television (RKTV), from which the F.R.C.N. and N.T.A. Kaduna evolved.

The old broadcasting company of northern Nigeria (BCNN), which was founded by decree No. 21 of March 31, 1962, was disbanded on April 1st, 1976, and included the Nigeria television Authority (NTA) Kaduna.

The station extends 10 kilometers in each direction to Malumfashi in Katsina State, south of Kaduna, and portions of Kano State.

The transmitter, which is located at No. 99, Isah Kaita Road in Kaduna, operates on four bands, including one VHF band, and has a range that extends as far as Kafanchan, Saminaka, and Birnin Gwari. It was put into service in 1993. One may say that the transmitter covers three-quarters of Kaduna’s land area.

Statement of the general issue

The issue of effectively disseminating information to people who will be integrated is one of the issues this term paper faces.

Nigeria’s enormous ethnic diversity is another issue. Consequently, the issue of connecting with all these differences has historically resulted in a lack of religious and cultural tolerance among the populace, which breeds violence of all kinds.

The fact that Nigerian culture has not been successfully kept as a result of contact with foreign cultures is another challenge this term paper faces, making the problem of effectively transmitting our cultural legacy exceedingly difficult.

In addition, because of the high rate of illiteracy prevalent in the nation and since most people are uneducated of other people’s cultures, Nigerians don’t fully appreciate one another’s cultures.

Because of this, television in particular must be used to inform the public through its programs that reflect the cultural values of individuals living all throughout the state.

1.3. Purpose And Goal

The study is designed to examine the numerous ways that television can be used as a powerful instrument for promoting inter-national understanding. It also aims to determine how television programs affect people who are residents of a certain country but who have different cultures, beliefs, religions, norms, etc.

Additionally, the purpose of this study is to determine how television messages affect their audience in comparison to other forms of mass communication. This study is also being conducted to help people understand how crucial television is to national integration.

It is also intended to examine how NTA Kaduna employs its programs to ensure inclusivity and, on a larger scale, integration of Nigerians with varied cultural and religious perspectives.

Finally, obtaining the necessary materials for the term paper was another issue that arose during its creation. The books in our library don’t really relate to the topic. As a result, extra work must be put in to help this project be completed successfully.

Hypothesis/research Questions, section 1.4.

The following are the research questions: –

Can television help with national integration?

What impact do television shows have on their viewers?

Is the message on television highly effective?

Limitation, Scope, And Focus.

This term paper’s main goal is to demonstrate how effective television is as a medium for racial integration.

This term paper is also focused on how television affects members of society and how it influences their understanding of one another’s cultures.

Due to the time and cost constraints necessary to cover the entire country, it is only available in Kaduna.

1.5 Theoretical framework work

Using Harold D. Lasswell’s Broad Generalization of Media Functions, one would like to supplement this research work with specific references to the subject of mass communication.

relationship between society

the monitoring of society

cultural legacy transmission.

The primary functionalist view to media’s role in society is summarized as education, information, enlightenment, socialization, and amusement by other researchers including C.W. Mills and Charles Wright.

According to functionalist theory, each institution in a society is a part of a whole that contributes to maintaining the whole.

According to the functionalist analysis, each institution in a society has a certain job to do to keep things in balance. Therefore, functionalist scholars separate the function of the media into two levels, specifically.

societal level and personal level.

At the level of society, surveillance. The mass media, specifically television, is in charge of informing the public about threats and opportunities, such as news about the economy, benefits, and the sustainability or otherwise of a nation’s sociocultural system and development goals.

At The Individual Level

The media (television) alerts people to illness outbreaks, such as HIV, crime, source modes, and solutions.

Correlation: At the societal level, the media and social mobilization diminish social instability by promoting consensus, particularly on divisive matters. Sharia argument, for instance.

(At the individual level.) correlation

Through the exchange of ideas, the media facilitates the effective assimilation of news while lowering individualism and apathy.

The passing down of social and cultural heritage: In any country or community, the mass media (television) provides a venue for the many groups or constituencies that make up the whole to discuss issues and come to a decision.

Since cultural values and conventions evolve over time, there must be some way to come to an understanding regarding why those changes are important. Social structures might disintegrate. Modern complex societies depend on the mass media, whereas basic communities may establish agreements face-to-face.

Similar to this, a society’s mass media act as the teacher who (Socialises) transmits social heritage to coming generations.

Accordingly, television can be utilized to research correlations and convey social history that might help with integration.

1.6. Terminology Definition

TV: According to the Webster’s dictionary, television is the precise and ongoing broadcast of audio and visual images, whether they are still or moving but without the use of permanent recording. A combined optical and electrical system is used to convert waves into the equivalent electrical impulses, which are then transformed into their visual form in a receiving set enabling instantaneous viewing at a distance.

MEANS: This is a straightforward method of conveying information.

A TOOL is anything that helps with carrying out or finishing a task.

country: According to the Oxford Dictionary, a country is a big group of people who live in a certain territory and are governed by the same government and share a shared history, culture, and language.

INTEGRATION: According to the Oxford Dictionary, integration is the process of uniting two or more objects so that they function as one whole. the other’s component.

COHESION: This is the process of aiding something or someone in adhering together, as in mass media.

This refers to the many media outlets, such as TV, radio, newspapers, magazines, the internet, etc., via which information reaches the audience.

1.8 Quotations:

Media system and effect, second edition (CBS Publication), D. PHILIP (1982).

Television in a Developing Country, by G. SALAMA, 1980 (Jos: published by the Nigerian Television Authority).