The Impact Of Effective Social Networking In Achieving Organizational Goals (A Case Study Of Gourmet Pizza Company, Abuja)

The Impact Of Effective Social Networking In Achieving Organizational Goals (A Case Study Of Gourmet Pizza Company, Abuja)

Abstract

The Gourmet Pizza Company, Abuja was used as a case study in this study to investigate the role that successful social networking plays in accomplishing organizational objectives. The study’s specific objectives were to ascertain the extent to which Gourmet Pizza Company, Abuja employees were aware of and used social networking; to investigate how employers felt about the use of social networking in achieving organizational goals in Gourmet Pizza Company, Abuja; and to assess the contribution of social networking to achieving organizational goals in Gourmet Pizza Company, Abuja. The survey descriptive research design was used for the investigation. From the survey, a total of 50 replies were verified. Social networking and the accomplishment of corporate goals have a favorable, significant association, according to the replies collected and analysis of the data. This is because social networking and the accomplishment of organizational goals have a positive, significant link according to the Pearson correlation test (.896**). As a result, the study advises Gourmet Pizza Company, Abuja and other organizations to make an effort to create social networking among staff members because it significantly increases motivation, helps achieve goals, and fosters organizational sustainability.

Chapiter 1

Introduction

1.1 The study’s history

The key to managing relationships with their publics is communication. Relationships between an organization and its audience should be developed. Businesses use various communication techniques to notify clients about new items and pricing that are similar to those of their current products and try to improve their perception of such tools. In an effort to manage relationships for both parties’ advantage, corporations also communicate with a variety of additional stakeholders, including employees, the government, suppliers, brokers, and investors. Up until recently, the message’s essence tended to be mostly obvious.

A set of social actors (such as people or organizations), sets of dyadic links, and other social interactions between actors make form a social network. A collection of tools for examining the structure of entire social entities are offered by the social network perspective, along with a number of hypotheses that explain the patterns seen in these structures. Social network analysis is used in the study of these structures to pinpoint prominent individuals, spot regional and global patterns, and assess network dynamics.

Because academics attempt to understand the nonlinear organizational value of living systems by investigating interactions between nodes, some authors define social network studies as a subfield of complexity theory (Hammond and Glenn, 2004). These primary scientific fields of study have produced some techniques to comprehend network structure, organizational value, and change.

Many theorists, researchers, and those who deal with the practical applications of the theory have been interested in social network theory. One of the main areas of study in the natural sciences is the investigation of the patterns of interactions between the elements. Attempts to explain the organizational value of subatomic particles (quantum physics), genetic research, neurological investigations, and the study of ecology all center on the networks that result from the interactions of many components. The fundamental focus of complexity theory, a new iteration of general systems theory, is on how interactions result in the emergence and self-organization of biological systems at both the micro and macro scales (Holland, 1995).

Instead of employing a collection of data from independent organizational values of the actors, social network impact focuses on data that emerge from the interactions of the actors (Parkhe, Wasserman, and Ralston, 2006: 561). Because these patterns determine the communication pathways that carry information between people, groups, and organizations, the relationships between the players are crucial to social network impact (Monge and Contractor, 2001:441-442).

A useful theoretical framework for examining relationships between people, teams, companies, and even entire societies (social units; see differentiation) is the social network.

Informal networks are also used extensively in organizations to complete work. Three key purposes are fulfilled by networks. They first deliver confidential data. Second, they give people access to a variety of skill sets. They also have the ability to generate power.

A social network analysis (SNA), a methodical investigation of the social ties in a group, can be carried out by organizations. They are looking for unofficial links between persons. SNA began in 1934 after Joseph Moreno introduced sociometry’s methods.

1.2 Definition of the Issue

An organization’s personnel interactions greatly increase its level of productivity. Employees who have positive, cordial working relationships with their coworkers are more likely to share values, assist one another in daily tasks, and look for ways to ensure that the day-to-day operations of the company are successful, which is necessary for the accomplishment of organizational goals.

A new paradigm, the social internet of things (SIoT), has recently been developed from a social networking perspective to establish social ties among intelligent devices. Objects can make new friends, share information, take use of the talents of other objects, and work together to achieve a goal by increasing the level of trust amongst “friends” with each other (Atzori et al., 2014; Kang et al., 2014). Although the notion of SIoT is intriguing, many of its nuances, advantages, and difficulties are still poorly understood. Thankfully, most SIoT traits mirror those seen in human social networks (Atzori et al., 2012). Work-related benefits emphasize fostering relationships on a professional and personal level, information exchange, and resource identification. Prior research has offered illuminating perspectives on the social network’s potential. Their use in the workplace, nevertheless, is still debatable.

The majority of businesses disregard the value of staff interaction and have created offices that are so formal that workers barely ever contact with one another informally at work. This has consequently had an impact on their after-work lifestyle, as they occasionally find it difficult to interact casually with their superiors. Due to a lack of space for idea-sharing and staff communication, many skilled employees with strategies that could help the organization have been forced to hide behind a wall and only repeat their weekly Monday–Friday work schedule. This has prevented them from coming up with new ideas that could have helped the organization reach new heights. Due to the procedures required, bureaucracy has taken over how firms are run, making it harder for employees to communicate their ideas to superiors. Employees will be able to relate to their superiors appropriately both during and after working hours with proper social networking within an organization. Therefore, the purpose of this study is to ascertain how Effective Social Networking affects the accomplishment of organizational objectives at Gourmet Pizza Company, Abuja.

1.3 Study’s objectives

This study’s main goal is to investigate how the Gourmet Pizza Company in Abuja uses effective social networking to accomplish organizational goals. In particular, the study aims to:

1. Assess the extent to which the Gourmet Pizza Company in Abuja is aware of and using social media.

2. Examine employers’ perceptions of social networking as a tool for success.