THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA

THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA

ABSTRACT

The Effect of Information and Computer Technology (ICT) on Nigerian Automotive Product Marketing Mercedes Benz Anammco Limited Enugu Is A Case. This study was conducted in five chapters, which benefited the management, the researcher, and others for future research projects. Both employees and customers are included in the study’s population. There are 720 employees, compared to 2800 customers. The Bourley formular approach is used by the researcher to determine the study’s sample size. Surveys were given out in relation to the sample size. Even so, not all of the distributed questionnaires were received back. As a result, 607 questionnaires in all were eliminated.

The study found that network failure affects how easily information and computer technology are transmitted, and that not all of the company’s employees are adept at using ICT. Also, it is mentioned that the staff occasionally received additional training. Based on the findings, the researcher advises the company to train workers in effective ICT use, and greater efforts should be made to encourage meeting customer needs by providing high-quality service. In order to prevent fraud, management should also keep an eye on what their employees are doing.

CHAPTER ONE

INTRODUCTION

1.1  BACKGROUND OF THE STUDY

Regarding the examination of information technology, it includes the gathering, recording, storing, processing, and communicating or disseminating of information from one source to another.

Olakunori (2003:1) noted that this was the starting point of our investigation into the information and information revolution. Our modern civilization has many different concepts thanks to the information explosion facilitated by computers, the media, and the ongoing telecommunication network.

Regardless of the semantic content, everything that can be encoded for transmission across a channel connecting a source and a receiver qualifies as an information aid. Information technology’s pace of technical change is unlikely to speed up the already noted expansion in cross-national relationships that are dependent on one another politically and culturally as well as economically.

Ifezue (2008: 11–20) argues that it sheds light on the role of information technology in business by showing how the growth in information generation, use, and transmission has a significant impact on the socio-economic and political landscape of our contemporary society. Information technology resources that address business include:

– Technological development
– Financial accounting and economic business.
– Management and supervision
It is important to remember that the evaluation of information has made a significant contribution to business and will continue to do so. 225 (Conati and Thomas 2006).

i. Information technology has improved how traditional industrial processes are carried out (ie simple the substitution of the new technology for the existing system and the utilization of standard activities).
ii. Information technology allows for the connection of design and production (example through a variety of aids and data base that sense and collects changing market trend). Production to distribution (i.e., including customer orders and commissions into the production process automatically) etc.
Increased technical developments are anticipated in the automation of commercial telephone systems and shorter lead times for both new and existing products. More precise production control and higher-quality data on production management have been received, including the following:

– More expensive equipment is being used.
– Lower operating costs
– Enhancements and consisted quality
– More accurate forecasting

1.2  STATEMENT OF THE PROBLEM

The issue of low quality or bad service is not exclusive to the auto-mobile industry. It is a widespread issue of this kind that we value obtaining information from quality services more than we value providing it. In the past, a lot of automotive services were performed manually, necessitating rather big labor numbers to handle a lot of regular business.
Unfortunately, a sizable number of consumers became frustrated and dissatisfied due to the lengthy wait for such service to be processed. This study aims to investigate how information technology has affected the marketing of vehicle products in Nigeria.
The concept of information and computer technology has long improved the marketing of various economic sectors, including the automobile industry. Yet, some of these businesses, such ANAMMCO, in the automobile industry have effectively applied it, which has had a negative impact on the marketing of their goods and services. On the other hand, the majority of his companies do not take into account plans and strategies to deploy this technology effectively and efficiently for growth and profitability.

1.3  OBJECTIVE OF THE STUDY

The purpose of this study is to ascertain how information technology has affected the promotion of vehicle products in Nigeria. Also, the goal of this study was to identify any inconsistencies between the supply of vehicle services and information technology.

1. To discuss how the development of information technology has impacted the efficient provision of automotive service.
2. To examine the impact of information technology investment on the profitability of returning customers for automotive services.
3. To evaluate the impact of computer and information technologies on the promotion of automobiles in Nigeria.
4. To recognize terms related to information and computer technologies

5. To suggest a solution that could be used to address the identified issue.

1.4   RESEARCH QUESTIONS

1. Does the marketing of vehicle products involve information and computer technology?
2. Is it true that access to knowledge and computer technology is expensive?
3. Is it true that access to information and communication technologies is expensive when a network fails?
4. Is connection of information and communication technologies affected by network breakdown.
5. Whether computer and information technology contribute to consumer satisfaction with vehicle products.

1.5   FORMULATION OF HYPOTHESIS 

Hypothesis 1

H0:    Information and computer technology are not easy to
operate by most staff of Anammco

H1:    Information and computer technology are easy to operate by most staff of Anammco

Hypothesis 2

H0:    Net working failure dose not affect the information communication flow chat.

H1:    Net working failure dose affect the information communication flow chat.

Hypothesis 3

H0:    Customers are not satisfied with the level of information and computer technology on the marketing of automobile product.

Hi:     Customers are satisfied with the level of information and computer technology on the marketing of automobile product.

Hypothesis 4

H0:    Information technology does not increase sales volume of automobile product

H0:    Information technology increase sales volume of automobile product

1.6   SIGNIFICANCE OF THE STUDY

It is impossible to overstate the impact that information technology is having on marketing services. Without the use of information technology, the automotive service industry cannot exist in the modern world. If they want to compete, they must perform superbly. Recent research has shown that recognizing and satisfying target customers with competitive, superior offers is the key to profitability in the vehicle sector performance. The market is one of the automotive service sector’s functions tasked with identifying the best strategies for serving customers’ wants while remaining competitive and profitable.

The new information technology service will help MB-ANAMMCO in metropolitan areas by facilitating and speeding up work.

– MB ANAMMCO in metropolitan areas will find the new information technology series valuable for making their work simpler and more efficient.
– The company will profit from the researcher’s findings since it will be better aware of the information technology system and its issues, allowing it to make advance plans to fulfill customer demands or plan for the future.

1.7 DEFINITION OF TERMS

It is the collection gathering, recording, storage, processing and communication or dissemination of information using micro electronic based combination of computer and telecommunication technology.

Information

This is a data that has already been processed, interpreted and understood by the receiver of the message.

Advertising

It is any paid of non-personal presentation and promotion of ideas, goods and service by an identified sponsor,.

Public Relation

This is the management function which evaluates public attitude of an individual or an organization with the public interest, plans and executives a program of action to earn public understanding and acceptance.

Integrated Marketing

This means proper consideration integrated and control of all management activities in such a way to achieve the set objective of a customer mutual benefits.

Innovation

According to Adirika (2006:154) he observed that products which are newly introduced is the act of innovation. He also talked about market mix which has the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.

Market Strategy

This is the fundamental marketing logic which the business unit or organization uses to achieve its marketing objectives.