The Role Of Mass Media In Disseminating Agricultural Information To Cassava And Plantain Farmers

The Role Of Mass Media In Disseminating Agricultural Information To Cassava And Plantain Farmers

Abstract

This epitome is principally concerned to ascertain “ The part of mass media in propagating Agrarian information to cassava and plantain growers in Ovia North East Local Government Area. It also analyses the problems of mass media to cassava and plantain planter’s recommendation was also made.

Chapter One

Preface

1. Background Information

According to the business wordbook, information is defined as a “ Data that has been vindicated to be accurate and timely. It’s specific organized for a purpose and presented within a environment that gives its meaning and applicability which can lead to an increase in understanding and drop in query. Reits( 2010) defines information that when endured at the conscious position as a question, gives rise to a hunt for an answer, information is a fact and knowledge demanded to answer some questions faced by people in their diurnal life.

The world Encyclopedia defines information is any kind of event that affects the state of a dynamic system. The stopcock of information lies solely on its capability to affect a geste , decision or outgrowth. A piece of information is considered chaffy, if after entering it, and effects remain unchanged. Agriculture play an essential part in everyday mortal conditioning ranging from the provision of primary requirements like food, apparel and sanctum to secondary requirements like construction, manufacturing etc. while much of the world is still stuck in subsistence husbandry majorly in remote part of the country, a little proportion of husbandry is just being rehearsed under the light of civilization and modernization. That’s to say growers in the remote part of the country need to be constantly fed with information, idea, knowledge and chops developed from the Research Institute for better Farming Practice and eventual increase in yield. Information might be inform of new technology like storehouse installations, better husbandry system like robotization, access to credit installationsetc. for Agrarian information to be effective, after the information has been conveyed from the door, i.e. ministry of husbandry and the inferior like exploration institute, Agricultural Development Project( ADP) etc to the receiver to the patron of the information must be fulfilled.

Also, Agricultural Information tend to connect the different departments of husbandry be evolving on how judiciously individual department by products can be use by another department another, illustration, Nigerian is naturally fixed to the soil by some legumes like Callopogonuim Mucunoide, which will ultimately increase the nutritional stopcock of beast that feed on them while the excreta of the beast is used to manure for crops to increase their yield. It can be represented sectionally as below.

The means of transporting husbandry may be through extension agents or through mass media. Media conveyance their information electronically with TV, film, radio, pictures, CDs, DVDs and some other widgets like cameras or videotape consoles. Indispensable print media uses a physical object as a means of transferring their information similar as review, magazines, leaflets, Newsletters, books, splint lets and flyers . out-of-door media is also a form of mass media which comprises billboards, signs, posters, placed inside and outside of marketable structures like shops motorcars, public speaking and event, organizinge.g. demonstration are also considered as mass media.

Mass media have been accredited to be a veritably effective medium for diffusing the scientific knowledge, invention and technology to the millions in a country like Nigeria precisely Edo State where growers knowledge position is low. The choice of communication medium is of vital significance. Radio for illustration, because of its low cost and affordability by nearly all classes of income earners, it can transfer ultramodern agrarian technology to both knowledgeable and illiterate growers indeed in interior could serve as a suitable medium of propagating information and rearmost specialized know- style. The growers can fluently understand the operations technology and instruction through TV. The print media widened the compass of communication. It’s cheap and growers can go to buy and read them at their convenience. It’s a endless medium in that the communication are ingrained permanently with high storehouse value which makes them suitable for reference and exploration.

Cassava as the name implies is one of the chief foods consumed locally by the people of Edo State( Nigeria). lately, the Federal Government has decided to increase the rate of cassava growers so as to be suitable to produce food for the millions.

Also the civil government launched an action aimed at consolidating Nigeria’s position as the largest patron of cassava in the whole world. In addition to what was included as part of the package is a exploration into some possible artificial relation that would lead to making the cassava a crucial import product in no distant future.

Cassava is presently used in the product of garri, artificial bounce; alcohol, fufu and beast feeds cassava flour can also be gotten from cassava. This is one product that’s set up throughout the state and would support all sizes of investors. Investors are assured of fairly cheap and staple source of raw accoutrements in Edo State. openings also live for large scale husbandry of cassava.

The product of cassava is concentrated in the hands of multitudinous small holders growers located primarily in south- south state which include Akwa Ibom, Bayelsa, Cross River, Delta Edo and Rivers. These growers use homemade processing ways in the processing of cassava. Cassava can be interplant with sludge plantain etc. cassava can get progressed within six month of civilization and ready for crop.

Plantain( Musa Spp) occupies a strategic position for rapid-fire food product in Nigeria. It’s ranked among stiff food/ masses. The consumption of plantain has risen extensively in Nigeria. In recent times, because of the fleetly adding urbanization and the great demand for easy and accessible foods by thenon-farming civic populations. either, being the chief for numerous people in further sticky regions, plantain is a delicacy and favoured snack for people. A growing assiduity, substantially plantain chips, is believed to be responsible for the high demand being endured now in Nigeria. Plantain product in Nigeria has witnessed a steady threat for further than 20 times. As at( 2004) Nigeria produce2.10 million tons gathered from 389,000 hectare product(A.O 2006). Plantain is a majorly source of carbohydrate for further than 50 million Nigerians. In the country, all stages of fruit from immature to overripe are used as a source of food in one form or the other. The immature fruits are hulled, sliced, and made into greasepaint and consumed as plantain fufu. The mature fruits( ripe or callow) are consumed boiled, fumed, batch, pounded, roasted, or sliced into drips, effete fruit serve as compound in the timber of baby food( Babena and Sogamusa), chuck , biscuit and others( Ogazi 1996, Akyyeampong 1999).

The fruits are produced all times round, the major crop comes in the pass season( November to February) when utmost other stiff product or masses are unapproachable or delicate part in the bridging the gap hunger( Wilson 1986). In Nigeria, plantain peels are used as feed for beast, while the dried peels are used for cleaner product. The dried peels are used for cleaner product. The dried leaves jacket and petioles are used as tying accoutrements bloodsuckers and roofing accoutrements .

1. Statement Of Problem

In Nigeria, the important of cassava and plantain assiduity can not be undervalued grounded on the vital part they play in mortal nutrition, source of employment and income generation at large transnational potash institution( 1957) linked the top product of cassava to be fain. The three main products gotten from cassava after being reused include garri, flour and fufu. The use of these products which may be locally for consumption by mortal and beast or industrially used as raw accoutrements , while plantain a major source of carbohydrate for further than 50 million Nigerians( Ogazi 1996). The ripe plantain is also a major source of iron and also a delicacy for diabetic case.

still, cassava and plantain growers are faced with some problems which include.

1. Land term system problem.

2. Fund problems.

3. Problem of bettered planting accoutrements and pest complaint.

The agrarian part of mass media in propagating agrarian information, invention and idea in the study areas has noway been honored despite the fact that experimenters are still trying to bridge the gap between the exploration stations and these pastoral growers( cassava and plantain growers). This has accordingly marginalized husbandry and husbandry family which redounded to low productivity in malignancy of the sweats of the mass media in communicating agrarian information to the growers.

thus this exploration attempts to address some of the following exploration question.

· Do socio- profitable characteristics of the growers have any influence on the sources of information through mass media?

· What are the available mass media that have been used to communicate extension delivery services to the cassava and plantain growers?

· What are the problems cassava and plantain growers face in penetrating the mass media sources.

· What are the factors that constrain repliers from using mass media?

· Objects Of The Study

The general ideal of the study is to examine the part of mass media in propagating agrarian information to cassava and plantain growers in Edo State while the specific objects are to-

· Examine the social- profitable characteristics of cassava and plantain growers

· Examine the growers availability to mass media

· Ascertain mass media type through which repliers sought agrarian information.

· Ascertain repliers perceived part of mass media as information source

· Examine factors that constrain repliers use of mass media as information source.

· Identify the problems limiting growers from cultivating cassava and plantain.

· Compass Of Study

The compass the study is limited to Ovia North East Local Government Area only

1. Thesis

There’s no significant relationship between replier’s access to mass media and their perception of applicability of mass media as information source.

1. Significance Of The Study

It has been caught on that mass media play an important part in coursing information to large number of followership contemporaneously. Yet, Okwu and Obinne( 2000) have indentified the main problem of husbandry in Nigeria as that of transfer of new technology information, inventions to growers and not lack of them perse it’s known that mass media haves been making useful benefactions to agrarian technology information and innovat6ion relinquishment. This study seeks to establish the clear5 actuality of application by both cassava and plantain growers in Edo Ovia North East Local Government Area Edo State

Hence, the recommendation from this study will be useful to policy makers, experimenters, ADP and other stakeholders in agrarian development agencies. This study will give information which will be useful in working the problem posed by cassava and plantain growers.