The Role Of Professionals In Marketing Library Products In Academic Libraries In Rivers State

The Role Of Professionals In Marketing Library Products In Academic Libraries In Rivers State

Chapter One

Preface

Background of the study

Product marketing is critical for adding deals and therefore profit for theindustry.However, in academic surroundings similar as universities and sodalities, the marketing of libraries and information is done through professional librarians who must fantasize that the reading public will come apprehensive of their library services. Libraries are regarded as intellectual depositories. It’s also known as a storage of knowledge. It’s true that all libraries around the world are brimming with reading accoutrements similar as books, journals, flicks, images, calligraphies, audio-visual accoutrements , and so on, all of which contain knowledge recorded by people, prestigious pens, and prestigiouspersonalities.Because libraries are no longer the only information providers, the preservation of this knowledge is a primary task of all libraries and information centers. This necessitates the need for professional librarians to request the coffers that librariespossess.They now have to contend for guests with the internet, bookshops, online book dealers and the demand for more effective services and the requirements of druggies.

Professional academic librarians must understand guests’ requirements, plan service provision, promote the available services and deliver them efficiently and effectively. To achieve this, marketing is an essential tool. Marketing is about keeping guests in touch and informed about coffers and services that match their interests. Marketing is about keeping guests in touch and informed about coffers and services that match their interests. The success of academic library marketing lies substantially in persuading the guests that the tools or databases are worthwhile. They must understand what the services are, and be enthusiastic about how they will be helpful( Noel & Waugh, 2002). thus, librarians must now act like business men by furnishing quality services and promoting their services at the right time and place for their druggies. Although arising technological challenges and societal changes pose a trouble to libraries as good information providers, it’s now time for librarians to prove that they’re inestimable to the continued survival and food of their associations through applying all the ways of marketing, similar as the marketing blend( product, price, place and creation).

Statement of the Problem

The arrival of new technology and its operation in libraries have opened new lookouts for the marketing of library coffers, products and services and where library professionals lay hold on the openings that will be seized by merchandisers and technology specialists. druggies now prefer to search the internet for information rather than visit libraries, and the maturity of scholars and experimenters in the university community are ignorant of the colorful services available inlibraries.Libraries have failed to give their druggies with the necessaryinformation.provided aren’t stoner- acquainted. As a result, the library’s services aren’t being used or are being usedinefficiently.The consequences of this are enormous. It results in druggies not being suitable to detect, access and fete their own information requirements. This can also affect in the low quality of tutoring, literacy and exploration conditioning in our advanced institutions. As a result, they’re unfit to keep up with global society’sdevelopments.Thus, the need for academic librarians and public librarians to plan for marketing and promoting coffers, which requires professionalism in meeting the conditions of current trends, esteeming and relating the changing demands of further grueling druggies. presently, there are knowledge gaps in the part of professionals in marketing library products in academic libraries. therefore it’s upon this premise that the experimenter embarked on the study to examine the part of professionals in marketing library products in academic libraries.

Ideal Of The Study

The main focus of this study is to examine the part of professionals in marketing library products in academic libraries. Specifically, the study will be

To determine the need for marketing library services in academic libraries in Rivers state.

To determine current ways employed by academic librarians in the marketing of library services in the Rivers State.

To probe the capabilities needed of professional librarians in the marketing of Rivers state library services.

Exploration Question

What are the places of marketing library services in academic libraries in River state.

What are ways employed by academic librarians in the marketing of library services in the River State

Are there any capabilities needed of professional librarians in the marketing of seaside library services.

What’s the extent which professional request library product in academic libraries in River State.

Exploration Suppositions

The following suppositions are formulated to be tested in this study

HO There’s no significant significance professional librarians in the marketing of academic libraries in Rivers State.

HA There’s a significant significance professional librarians in the marketing of academic libraries in Rivers State.

Significance of the study

The findings of this study will be significant for the following all academic institutions, directors, library panels, librarians, druggies and experimenters. In specific terms, the findings will be significant to academic institutions’ administration in the area of policy expression by furnishing a road chart for the information coffers and services to be handed to druggies in order to satisfy their information needs. It’s hoped that it’ll produce mindfulness for the library commission as regards the strategies to enhance the effective marketing of library services to druggies. This work will also educate librarians on how to effectively and efficiently request library products and services. It’ll also help them in relating their setbacks and hence perfecting their services by attracting, satisfying, and retaining druggies in the library. The findings will also be useful to druggies by creating mindfulness of the colorful services available in the library. druggies will get an enhancement in the services offered as a result of the recommendations of this study. The exploration will also contribute to the being body of knowledge about marketing library services and make on the knowledge of the problems in academic libraries in Nigeria. The findings of this study will give background information for other experimenters probing colorful marketing ways in Nigeria’s libraries.

Compass Of The Study

The compass of this study borders on the part of professionals in marketing library product in academic libraries. The study is still demarcated to University Libraries in Rivers State.

Limitation of the Study

fiscal constraint Insufficient fund tends to stymie the effectiveness of the experimenter in sourcing for the applicable accoutrements , literature or information and in the process of data collection( internet, questionnaire and interview)

Time constraint The experimenter will contemporaneously engage in this study with other academic work. This accordingly will cut down on the time devoted for the exploration work.

Description Of Terms

Librarian A librarian categorizes, prepares, and registers these accoutrements . Librarians also recommend material and help individualities find the information that they need. They dissect and organize collections by subject. They educate individualities on how to use the library systems to find the information they need.

Product In marketing, a product is an object or system made available for consumer use; it’s anything that can be offered to a request to satisfy the desire or need of a client

Marketing In marketing, a product is an object or system made available for consumer use; it’s anything that can be offered to a request to satisfy the desire or need of a client

Marketing in Library marketing in library and information services is the process of planning, pricing, promoting and distributing library products to produce exchanges that satisfy the library and the guests or druggies.

References

K. Patil & PranitaP.( 2014) Library creation practices and marketing of Library services A part of Library professionals recaptured from Procedia-Social and Behavioral lores 133( 2014) 249 – 254 atwww.sciencedirect.com

RITAO.( 2011) Marketing Library And Information Services In Academic Libraries recaptured from https//www.unn.edu.ng/publications/files/images/Rita