Communication: The Key In Effective Public Relation

COMMUNICATION: THE KEY IN EFFECTIVE PUBLIC RELATION

Chapiter 1

1.1 Introduction

Two prerequisites for success in the field of public relations, according to Nolte (1974), a renowned public relations consultant. First, the candidate must have a likable and agreeable demeanor. Second, the subject must be able to speak. If he can’t communicate, even the most endearing, affable guy in the world will fail miserably. Even the best communication will fall flat if the speaker has a bad attitude.

Ancient cave paintings, hand-drawn maps, and writing were the first forms of human communication that used non-vocal or non-gestural means, i.e., not vocalization or gesture. A telecommunications revolution in the past century has significantly changed communication by introducing new medium for long-distance communication. On July 25, 1920, the big transmitter radio transmission took place, paving the path for widespread analogue and digital communication.

– Traditional telephone, radio, and television broadcasts are examples of analog telecommunication.

– A network of computers and digital communications.

1.2 Purpose And Goals

The study’s primary goals and objectives are to:

a) Illustrate how communication is used in an organization.

b) Demonstrate to a variety of readers how effective communication skills can help people grow in their careers.

b) Assist in demonstrating the value of communication in all facets of life.

1.3 APPLICATION OF THE LIMITATION

Using DAAR Communications Limited as a case study, this research is restricted to the examination of communication as the essential element in public relations.

1.4 Impact Of The Study

The researcher will gain from this study because it will increase her expertise. It also gives the research a way to combine theoretical understanding with actual communication applications in public relations.

The study will assist organizations in realizing that a company’s public relations officer is its lifeblood. It will also advance the understanding of other researchers in the field of public relations and communication.

1.5 Limitations of the study:

There are significant obstacles in the way of every good step, and this is no exception. Some of this study’s drawbacks are listed below.

(a) The Project Doesn’t Have Enough Time

(b) There aren’t enough resources to effectively complicate an essay on this study topic.

(c) The researcher faced significant financial challenges as well.

(d) The time of lectures has an impact on project timing.

1.6 A Summary Of Daar Communication Limited’s History

DAAR Communication is a privately owned, independent African communication company with headquarters in Lagos, the former capital of Nigeria and the hub of the West African Sub-Region’s economy.

In August 1988, DAAR Communication was incorporated in Nigeria. It brags about a prosperous past in the closely allied industries of printing and publishing. With the promotion of Ray Power 100.5 fm, Nigeria’s first private independent radio station, DAAR commenced its broadcast service in 1994.

In April 1999, the second channel Ray power 2 106.5 fm officially started broadcasting. Before that, DAAR Communication had introduced Africa Independent Television (AIT), a 24-hour global television program with a thematic philosophy oriented toward promoting African values and traditional Black culture around the world.

With the launch of DAAR Broadband internet services with capacity for voice, Internet across, video conferencing, data, telephone, and other multi media capabilities in the final quarter of 1999, DAAR Communication launched into the information super highway. The circle of DAAR Communication Limited communication is closed by the DAAR Internet service. With 600 employees across Africa, Europe, and the United States, DAAR Communication Limited is worth roughly 3.5 billion Naira.

According to the global trend of the new information age, which has brought broadcasting and telecommunication together, DAAR communication has completely installed and integrated equipment using its international satellite gateway system, which is capable of handling voice, data, and video telecommunication to almost every country in the world.

The whole character and system of communication will be redefined in the new millennium by technological advancements in digital and fiber optic networks, as well as other fields of communication and broadcast transmission. the convergence of speech data and video in a field undergoing rapid technological change.

DAAR communication Limited has strategically positioned itself by installing equipment and facilities capable of handling voice, data, and video telecommunication on a global scale in recognition of the synergetic contribution of computer, telephone, fiber-optic, and video that will open a chapter in revenue generation across multi-industry frontier in the twenty-first century.

It took DAAR Communication six years after incorporation to begin broadcasting. Legislative limitations in Nigeria’s broadcast industry were to blame for this. The government did not issue Decree No. 38, which deregulated the ownership of the country’s electronic media, until August 24, 1992, or almost 50 years after broadcasting began in Nigeria.

Following the passage of this piece of legislation, which marked the beginning of a new era of privately owned radio and television stations, DAAR Communication submitted an application for a license for radio, television, and direct satellite broadcasting. Later, the license was issued. On September 1, 1994, it started full-fledged commercial broadcasting on its prominent radio station, Ray Power 100.5. the nation of Nigeria’s federal republic’s first privately owned independent radio station.