CHAPTER ONE
INTRODUCTION
Millions of people use product redemption coupons on a regular basis and save a lot of money.
A coupon is a ticket or document used in marketing that may be returned for a monetary discount or rebate when purchasing a product.
Coupons are typically distributed by manufacturers of packaged goods to consumers or retailers to be used in retail stores as part of a sales drive. They are frequently sent via mail, coupon envelopes, magazines, newspapers, the Internet (social media, email, and newsletters), and mobile devices such as phones. Because only price-conscious customers are likely to take the time to redeem the savings, coupons serve as a kind of price discrimination, allowing shops to offer a cheaper price to only those customers who would otherwise pay full price.
Furthermore, coupons can be targeted specifically to area markets with intense price rivalry. Some customers do not save coupons for future use, but instead check them out immediately before going shopping to see if any of them cover the product they want to buy or if there are any for new and improved products of interest.
However, the new invention relates to the digitalized or electronic generation and distribution of secure money-saving or discount coupons, in particular to using a centrally located online computer system to distribute such coupons to remotely connected consumer computers and to collect user-specific data about coupon usage and demographic information from the remote computer.
BACKGROUND OF THE STUDY
Manufacturers have long used discount coupons to market their products and retail stores in order to attract customers to their location in order to buy their products.
For decades, advertisers have distributed or published printed coupons that can be exchanged for cash or a discount on a specific item at a redemption center. There are many processes involved for the user, the redemption center or retail store, as well as advertising themselves, with this method having proven to be effective.
To begin, a user must purchase or otherwise obtain a coupon publication that is useful or meaningful to them. The user cut out coupons of various sizes and shapes that represented various types of products.
When the user arrives at a specific manufacturer or retail store, the user must separate the coupon into product categories and brand the coupon in the best way possible. As a result, in order to redeem a coupon, the consumer must first choose the coupon for which the product will be purchased from a list of coupons that the user brought to the store.
Furthermore, the present clearing coupon system sends disseminated and redeemed coupons to a clearing house, which then sends them back to the maker or retailer.
STATEMENT OF PROBLEM
There are a slew of issues that come with coupon creation and redemption:
There is an issue with cutting coupons from the pages of publications, which is inconvenient and wastes valuable time.
Due to a lack of particular information on the buyer’s characteristics, the burden falls on the manufacturer or distributor to perform a separate marketing survey, which is both expensive and time-consuming.
The physical landing of coupons is prone to inaccuracy, inconvenient, and slow, as well as manipulation.
OBJECTIVES OF THE STUDY
To create an automated coupon distribution and redemption system that can identify users before they choose a coupon and provide different coupons to different users based on demographic data already collected about the user.
To allow the business to quickly determine the quantity of usage and obtain specific information about the customer.
To eliminate the forms of fraudulent redemption that are common in traditional coupon distribution and redemption systems.
SCOPE OF THE STUDY
The project’s objectives The focus is on Yale Food Company’s automated coupon generation technology.
This project work also includes how Yale Food Company can generate coupons automatically, as well as how they are distributed and redeemed.
LIMITATION OF THE STUDY
In the past, manual coupon production has been fraught with issues.
As a result, the budget constraint and network problem experienced during online research are the research’s limitations.
DEFINITION OF TERMS
A CONSUMER is someone who purchases products and services.
When purchasing a product, a coupon is a ticket or paper that can be redeemed for a cash discount or rebate.
DEMOGRAPHIC: is a term used to describe a group of people in a society, particularly those of a certain age.
A DISCOUNT is a reduction in the regular price of an item.
A MANUFACTURER is a firm or business that makes things in big quantities for resale.
A RETAILER is a person or company that sells things to customers directly.
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