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DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM

ABSTRACT

The use of intelligent, interactive, and virtual components for the advancement and promotion of business items and company endeavors over the internet is known as online marketing, also known as internet marketing. Web-based communication corporations have recently helped to progress and restructure significant economic divisions, such as marketing. Internet marketing has accomplished several unimaginable great gains for firms due to its cost-effectiveness, flexibility, adaptability, and speed, as well as its extraordinary global reach.

However, this novel and powerful strategy also entails the creation of an online marketing infrastructure.

A lot of programming technologies must be examined and understood in order to construct an internet marketing system

CHAPTER ONE

INTRODUCTION

The beginnings of the Internet may be traced back to the Cold War and the technological rivalry between the USSR and the United States. “While the World Wide Web was introduced in 1991, its origins stretch back to 1957, when the Soviet Union launched the Sputnik I satellite,” according to Wikipedia (Dickey and Lewis, 2011: 2). The United States responded by establishing the Defense Advanced Research Project Agency (DARPA), which created ARPANET in the 1960s, an experimental project of computer networks from which the internet arose. Since then, the internet has made a huge contribution to science, and “by the late 1980s, numerous government and business institutions were using the internet” (Ferguson, 2008: 69). For numerous years, the internet was seen as an inclusive communicating tool of scientific and research institutes, and its academic role predominated before its commercial capabilities were discovered, leading to its commercialization. “Until the mid-nineties, the research and academic communities accounted for the majority of the internet population,” writes Oksana (2007), “but the commercialization of the internet quickly gained huge pace, and the corporate world quickly became aware of the potential it had to offer.” With rising the number of internet users during the 1990s, entrepreneurs started to grasp the opportunities of this new medium. Although there is no definitive answer as to when internet marketing began, the bulk of analysts point to 1994.

As a result, “major commercial usage of the Internet began with the first ‘banner adverts’ on web pages in 1994, and the introduction of Internet-based’malls’ (the electronic version of a shop) such as Amazon.com in 1995,” according to popular belief.

Statistics show that this relatively new business, online marketing, has grown at an incredible rate. The rate of expansion of this new marketing paradigm is so incredible that it’s hard to realize it’s only a few years old. In fact, “in 1994, internet marketing spending was nearly zero, but by 1995, it had risen to over $300 million.” After a decade, marketing expenditures and the internet marketing industry have grown to nearly $500 billion (according to Forrester Research).

STATEMENT OF THE PROBLEM

One of the most significant issues that Business Marketing faces in their campaigns is the continued use of antiquated promotional channels such as the press, brochures, catalogs, television, cell phones, and other offline media that lack a comprehensive, harmonizing marketing framework. We provide a new way for businesses to market their business online and attract a larger audience in this project work.

AIM AND OBJECTIVE OF THE STUDY

The main goal of this project is to create and implement an internet marketing system that will benefit business owners, with the following goals:

To provide businesses with a platform to reach a larger audience and enhance sales and profitability.
To develop a general purpose store where consumers can find products and services from the comfort of home through the Internet.
To construct an online virtual store on the Internet where customers can browse the catalog and select products of interest.

 LIMITATION OF THE PROJECT

During the project, the following limitations were encountered:

The cost of Internet data is high, as is the expense of obtaining appropriate materials and journals for research.
In order to construct the project in a short amount of time, you’ll need to learn a variety of programming languages.

DEFINITION OF TERMS

The Internet is a worldwide wide-area network (WLAN) that connects computer systems all over the world.

– Business: A company or an inventive entity involved in commercial, industrial, or professional activity is referred to as a business.

– Virtual Store: A virtual store is an online store that sells products and has an order form.

– Marketing: Marketing is a type of persuasive communication that teaches customers why they should choose your product or service over that of your competitors.

– Promotion Channels: Any type of marketing communication used to inform or persuade target audiences of the relative benefits of a product, service, brand, or issue is referred to as promotion in marketing.

– Customer Relations: Customer relations refers to how a firm interacts with its customers in order to improve their experience.

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