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EMBRACING TOP-DOWN INFORMATION COMMUNICATION AS A MEANS OF ENHANCING INNOVATION IN ORGANIZATIONS

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

Organizational communication include both human relationships and the sharing of information at various levels. Organizational communication, as an independent variable, has an impact on both organizations and individuals. The goal of this study was to see how top-down communication affects job satisfaction. A total of 205 office managers, executive assistants, and secretaries from various sectors in Istanbul were included in the sample. Due to missing data, 16 cases were eliminated. The information from 189 people was evaluated. Data was collected using the Career Satisfaction Scale (Greenhaus, Parasuraman, & Wormley, 1990) and the Top-Down Communication Scale (Downs & Hazen, 1977).

Top-down communication accounts for 20.9 percent of the difference in job satisfaction. In addition, the institution accounts for 4.7 percent of the variation in job satisfaction. Low and high top-down communication scores were used to categorize top-down communication. Significant mean variations in career satisfaction were discovered when top-down communication groups were compared. Significant mean variations in top-down communication and career satisfaction are found as age, occupation, institution, educational level, and years in the current group differ. Every day, new relationships between corporate communication dimensions and human and organizational characteristics are discovered.

It is obvious that organizational communication influences not just the organization’s performance and effectiveness, but also the attitudes, values, and actions of its employees (Simsek, 2011)

STATEMENT OF PROBLEM

Without a doubt, a large percentage of organizational inefficiency and misunderstanding may be traced back to a lack of proper and sufficient information understanding.

Since any organized group’s nervous system is believed to have top-down information communication. Davis is a student at the University of (2002).

Without a doubt, there are several issues with effective Top-Down Information Communication on organizational performance, such as:

i. Poor listening skills and a hasty assessment When people do not pay attention to what is being stated to them, they will make early judgments.

ii. Information overload: When there is too much information, it might lead to misunderstanding.

iii. Another impediment to efficient Top-down Information communication is a disparity in position and power between the sender and the recipient of information.

Purpose of the study

The goal of this research is to look into the elements that influence top-down information communication as a way to boost innovation in organizations. The study in particular:

To determine the impact of top-down information communication on the managerial field.

To identify the organization’s existing Top-Down Information Communication Barriers.

To understand the impact and importance of effective Top-Down Information Communication in boosting production and profitability in an organization.

To learn more about what Top-down Information Communication is, how it works, what tools are utilized, and what traits can make a Top-down Information Communication system in an organization effective.

Determine and identify the issues with ineffective Top-Down Information Communication, as well as alternative solutions, in order to obtain better results.

STUDY HYPOTHESIS

The following is the study hypothesis:

HO: From the top down In an organization, information transmission has little impact on output or profitability.

HO2: There is no discernible distinction between the barriers that lead to the breakdown of top-down information exchange.

SCOPE OF THE STUDY

The purpose of this study is to look into the elements that influence top-down information transmission as a means of improving innovation in chevron Nigerian organizations. The research was hampered by a lack of time and financial resources.

SIGNIFICANCE OF THE STUDY

Academicians and students of business administrative studies at all levels, as well as members of the public who would profit from the work, particularly managers and administrative officers in the public and private sectors, would benefit from this lengthy study. Researchers might use it as a springboard for further research or as reference material for businesses who might find the work valuable.

Furthermore, I believe that this study will be beneficial to the company and, as a result, to other firms who aspire to fulfill their goals. This is because top-down information exchange in both private and public enterprises, whether for profit or not, plays a critical role in increasing productivity.

ORGANIZATION OF THE STUDY

The research is divided into five sections. This is the opening chapter, and it provides an overview of the research. The second chapter is devoted to a review of the relevant literature. The research methodology is presented in Chapter 3; the data analysis, as well as the interpretation and discussion of the results, are presented in Chapter 4. The findings and recommendations are summarized in Chapter 5.

DEFINITION OF TERMS

An organization is described as a group of people who work together to achieve a common purpose.

Population: A population is described as a collection of people who are similar in one or more aspects and who are the focus of a study.

 

Sample: A sample is a fractional representation of an object’s actives from which inferences are derived.

 

Information is processed data or the product of logical data processing that enables for decision-making.

 

Low-ranking employees who perform the tasks assigned to them are referred to as subordinates.

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