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EVALUATION OF THE LEVEL OF NEWSPAPER READERSHIP AMONG CAREER WOMEN IN ABUJA

CHAPTER ONE

INTRODUCTION

Background of the study

It is general knowledge that the most successful way to raise awareness is through the media, where helpful information may be distributed to thousands of individuals in a given area from a trustworthy source. In other words, newspapers, radio, television, magazines, posters, pamphlets/leaflets, billboards, the internet, and other kinds of mass media are used as change agents in every culture to inform, communicate, and educate (among other things).

Newspapers are a form of mass media that publishes current information on a regular basis. As a form of mass media, newspapers are good for education, information, enjoyment, leisure, and amusement.

Newspapers are a form of mass media that publishes current information on a regular basis. As a form of mass media, newspapers are good for education, information, enjoyment, leisure, and amusement. According to Ola and Ojo (2007), newspapers are important because they provide current information and keep readers informed about events and activities both inside and outside their local surroundings. Okunna (1999) supports this idea by noting that newspapers are important because they provide current information or news. Newspapers are textbooks, according to Obaid (2014), because they provide up-to-date information on local, state, national, and worldwide issues, as well as the most up-to-date analysis and critique of executive and legislative actions.

decision-making, as well as the most recent news in music, theater, television, fine arts, and even articles and comics to amuse readers. Newspapers, according to Babalola (2002), encourage critical thinking, knowledge retention, problem solving, and information source questioning, all of which contribute to literacy empowerment. Furthermore, newspaper reading fosters civic-minded principles, tolerance, and a sense of community (Igwe, 2011), making it an essential component for working women.

A career lady is a woman whose principal goal in life is to develop a professional career for herself (Michelle O. 2017). When the term was first coined in the 1930s in the United States, it was used to distinguish between women who worked at home or outside the home in low-wage jobs such as housekeeping. As a result, reading newspapers can provide professional women with useful information such as university admissions, job openings, and government special incentives. This is because reading is at the heart of learning, particularly for individuals in the informal sector, such as working-class women, in formal schooling settings. Reading broadens one’s understanding and perspective on a subject as well as society as a whole. According to Onwubiko (2015), there are four reasons why people read: for enjoyment and relaxation, for information, for knowledge, and for all of the above. He goes on to note that readers have access to a wide range of resources, including newspapers, which are one of the most popular reading mediums.

Statement of the problem

The traditional newspaper is, without a doubt, going through its most challenging phase in history as a result of the internet’s introduction. The internet provides online capabilities and opportunities that are far beyond those provided by a traditional newspaper. The internet, for example, allows users quick and low-cost access to news and information with interactive and multimedia features, as well as easy access via relatively simple portable technologies such as mobile phones and personal computers. The internet provides a superior means of disseminating and reading news and information, according to Varian (2013).

Despite the importance of newspaper reading in students’ lives, research from a large body of empirical literature suggests that newspaper reading among teenagers is declining. For example, Dominick (2002, p. 14) claims that newspaper reading has decreased in recent years. According to Udie (2002, p. 100), just around half of Nigerian students read newspapers. According to Biagi (2003), non-readership has resulted in a drop in the overall number of newspapers during the 1970s. New media and social media, according to Rajendran and Thesinghraja (2014), have posed a challenge to the printed newspaper. According to them, readership habits are evolving as people flock to the internet for free news and information. The immediate nature of social media and internet news was one of the clever possibilities for customers to embrace it internationally. This circumstance has an unintended impact on traditional forms of mass communication, such as newspapers, in their traditional stronghold of the news industry, forcing them to tap into the huge resources of the internet. It is also clear that audience newspaper reading habits have an impact on whether or not conventional newspapers survive in Nigeria and other countries. The purpose of this study was to learn more about newspaper readership among Abuja’s working women in this setting.

Objective of the study

The study’s main goal was to find out how many women in Abuja read newspapers. The study’s objectives are as follows:

1. Determine which newspapers are read by Abuja’s working women.

2. Find out how regular Abuja career women read the newspapers.

3. Look at how professional women in Abuja get their newspapers.

4. Determine what kinds of stories career women in Abuja want to read in the newspaper.

Research Questions

1. What are the most popular newspapers among Abuja’s working women?

2. How often do Abuja’s working women read the newspapers?

3. How do Abuja’s working women get their hands on the newspapers they want to read?

4. What kinds of stories do career women in Abuja prefer to read in the newspaper?

Significance of the study

Newspapers have urged other forms of media to distribute their material digitally as well. However, as more people turn to internet material, traditional print newspapers may see a drop in readership. The study’s findings will have a big impact on society since they will inform the public about the effects of online newspapers on print media. This study will also be useful to the various channels of mass media, as it will show them how readers prefer to consume information. Finally, the study’s findings will add to the body of current literature and serve as a resource for students and researchers interested in conducting more research in a similar topic.

Scope of the study

The scope of this study is limited to career women who read newspapers. The purpose of the study is to find out which newspapers career women read. It will influence how regular Abuja career women read the newspapers. It will look into how career women in Abuja access the newspapers they read, as well as the types of stories they most frequently read in newspapers. The study, however, is limited to working women in Abuja’s Federal Capital Territory.

Limitation of the study

The researchers ran into some minor roadblocks while conducting the study, as with any human endeavor. Because there was a scarcity of literature on the issue, the researcher had to spend more money and time locating relevant materials, literature, or information, as well as in the data collection process, which is why the researcher chose a small sample size. In addition, the researcher will do this research while also working on other academic projects. Despite the constraints, the researcher downplayed them all while assuring that the best was delivered.

Definition of terms

Print media is one of the oldest and most fundamental kinds of public communication. Newspapers, weeklies, magazines, monthlies, and other types of printed publications are included. With more in-depth reporting and analysis, print media has the advantage of leaving a longer impression on the reader’s mind.

The quality or state of being a reader is referred to as readership.

A career woman is a woman who places a high value on her job and her ability to advance in it.

REFERENCE

I.Z. Aliagan, I.Z. Aliagan, I.Z. Aliagan (2011). Interdisciplinary Journal of Contemporary Research in Business, 3 (5):451-466, examines newspaper circulation patterns in Ilorin.

C.A. Ashong and O. Henry (2017). In Imo State, readers of online and hardcopy newspapers have different preferences in terms of content. 4 (1): 1-15 in Journal of New Media and Mass Communication.

E.A. Babalola, E.A. Babalola, E.A. Babalo (2002). The Nigerian experience with newspapers as tools for creating literate communities. The Nordic Journal of African Studies, vol. 11, no. 3, pp. 403-410.

G. Layefa, J. Adesoji, and T. Adebisi (2016). Nigeria’s Ekiti State has a unique newspaper readership pattern. 21, (5)121-13.5, IOSR Journal of Humanities and Social Science (IOSR-JHSS).

S. Obaid, S. Obaid, S. Obaid, S. Obaid, S. Obaid, S. Obaid, S. Obaid, S. Obaid, S Spring 2013 issue of Global Media Journal. C. Onwubiko, C. Onwubiko, C. Onwubiko (2005).

Journal of Education and Information Management, 7(2), 61-72. Using newspaper to address the information demands of readers at Abia State University Library, Uturu.

93: 178-181 – through Project MUSE. Orange, Michelle (2017). “Professional Lives: Career Women on Film.” Virginia Quarterly Review. 93: 178–181.

I. Shadrach and J. Abugu (2019). Incorporating social media into the Nigerian educational system. 18-33 in the Jalingo Journal of Social and Management Science, vol. 1, no. 2.

Frank Stricker (14 February 2012). Cookbooks and Law Books: The Untold Story of Career Women in America in the Twentieth Century

T.F. Vakkai and I. Shadrach (2018). Communication Strategies in Public Relations as a Prerequisite for a Successful Government-University Management Relationship T.S. Ngarka, E.T. Akombo, and A.D. Agbu (Eds). History, Development, Challenges, and Prospects of Taraba State University, pp. 352-366.

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