Importance Of Indigenous Language In Broadcasting MEDIA

Importance Of Indigenous Language In Broadcasting Media

Abstract

This exploration work was designed to chancing out the significance of indigenous language in broadcast media. This design, thus, clamoured for the development of indigenous language in the electronic media. also, this design has been suitable to explain how indigenous language is of immense benefit to broadcast media. The experimenter has also succeeded in analysing critically the conception of indigenous language, indigenous communication, types of indigenous communication, history of indigenous communication, propositions and mode of indigenous communication and much further. Through all these subject matters, it’s hoped that enhancement would meet indigenous language in Broadcast media. The quantitative exploration design was used in whichcross-sectional check system was espoused while the data collection instrument was a questionnaire. One hundred( 100) questionnaires were distributed among the staff of OSBC Radio Ile- Awiye Oke- Baale Osogbo, which backed high rate of return. The findings of the exploration showed that indigenous language is guided significant in broadcast media. It’s egregious from this study that the use of indigenous language in broadcast media has helped the followership to know the different language in the society. It’s thus recommended that in order to ameliorate the position of quality programme in the electronic media, the National Broadcasting Commission( NBC) and( OSBC) operation should allow all the present decent programmes that deal with the culture and morals of the people, still, this would gain OSBC Radio, Ile- Awiye Oke- Baale more listenership power