Importance Of Indigenous Language In Broadcasting Media

Importance Of Indigenous Language In Broadcasting Media

Abstract

The purpose of this study was to determine the value of indigenous languages in broadcast media. Therefore, the development of indigenous language in the electronic media was a top priority for this initiative. Additionally, this study has been able to demonstrate the significant advantages that indigenous language provides for broadcast media. The researcher has also been successful in critically analyzing a variety of indigenous communication-related concepts, including the idea of indigenous language, forms of indigenous communication, history of indigenous communication, theories, and modes of indigenous communication, among others. It is thought that by addressing all of these topics, native language in broadcast media will improve. A cross-sectional survey approach was utilized in the quantitative study design, and a questionnaire was used to collect the data. The OSBC Radio Ile-Awiye Oke-Baale Osogbo personnel was given 100 questionnaires, which contributed to the high return rate. The study’s conclusions demonstrated the importance of native language in broadcast media. The results of this study make it clear that the usage of indigenous languages in broadcast media has aided audiences in becoming familiar with various societal lingo. The National Broadcasting Commission (NBC) and (OSBC) management should permit all of the current decent programs that deal with the culture and norms of the people in order to improve the level of quality programming in the electronic media, but this would give OSBC Radio, Ile-Awiye Oke-Baale more listener power.