Information Communication Technology And Changes In Mass Media Production And Distribution

Information Communication Technology And Changes In Mass Media Production And Distribution

Abstract

The paper examines the benefactions of the arising technology and platforms similar as the internet, teleprompter, GSM, Social media, streaming among other on the media product and distribution particularly in TV Continental( TVC) in consonance with Technological Determinism and Diffusion of Innovation propositions. Survey exploration system was espoused as a quantitative exploration system with questionnaire used to evoke data from the 150 repliers named from TVC through simple arbitrary slice fashion while the data collected was anatomized using frequence and chance system. Findings showed that news gathering and dispersion, print editing, videotape editing, marketable jingles, cartoons and robustness are some of the areas in which the ICTs have been felt in TVC and journalism generally. Also, the findings showed that ultramodern communication technologies have made journalism practice more lively and interactive and more effective. It’s recommended that media interpreters shouldn’t see Information and Communication Technology as evil but rather as a blessing to journalism while intelligencers and other staffs be train and retrain to meet up with the arising technology and platforms.