Public Relation As An Aid To Successful Government Business Administration

Public Relation As An Aid To Successful Government Business Administration

Abstract

The research project’s sole focus is on determining how public relations might help with effective government business administration (using ESBS Enugu as a case study).

This research project’s goal is effective government business administration. Five chapters make up this research project.

A general review of public relations from various perspectives is included in Chapter 1. It looked into what was investigated, why this research was done, what it could and couldn’t cover, and what words were defined.

The focus of chapter two is on historical literature that has been studied by various researchers in relation to public relations and its operations.

The study’s design and the technique utilized to gather pertinent data are covered in Chapter 3. It also addresses the distribution of the questionnaires and the handling of the data.

The research survey’s data were evaluated and interpreted, and in chapter four, similar questionnaire questions were compared. The conclusions below were reached.

1. That public relations raise the public’s awareness of a product

2. That ESBS places a high value on public relations

3. That public relations enhance communication between individuals and the general public

4. That productive public relations encourage an increase in demand

5. That public organizations make use of public relations to their benefit.

The following recommendations were drawn from

1. Every corporation should have a section dedicated to public relations.

Consumers are motivated by public relations, according to 2.

3. Public relations, which are made up of publicity relations, are a tool for effective government and commercial administration.

In order to ensure that their product, service, or business unit is widely publicized, it is imperative that every corporation have a conveniently available public relations department.

Chapiter 1

1.1 Introduction

The term “public relation” has already been defined by several authors from various angles.

According to Nwokoye (1984), public relations refers to the activities that a cooperative union, government, or other organization engages in to develop and market sound and fruitful relationships with a specific public, such as a customer, employee, or stockholder, as well as with the general public in order to adapt to its surroundings and understand society.

According to Busch and Houston (1995), public relations is the management of a company intended to elicit from one or more members of the public an overall favorable opinion of the company and its offerings. Busch and Houston went on to say that “public relations is a management function that evaluates public attitude, identifies policies and procedures of an individual or an organization with the public interest, and executes a programmer of action to gain the understanding and acceptance of the public.”

According to Ajalav (1992), public relations encompasses all aspects of an organization’s or person’s performance that are targeted at garnering public favorability. This leads to continuing growth that is advantageous to both the company or person and the society in which it operates.

Publicizing and popularizing the marketing board’s activities was the unique responsibility of the (marketing/commercial) department.

based on the key fact The Enugu State Broadcasting Service (ESBS) and every other organization or form cannot function without excellent public relations; in other words, every sector of society depends on an understanding of the organization and its audience in order to function effectively and successfully. Effective public relations can also be used by limited liability firms to gain exposure, support, and goodwill.