Public Relations As A Tool For Industrial Harmony (A Case Study Of Construction Industry)

Public Relations As A Tool For Industrial Harmony (A Case Study Of Construction Industry)

Chapter One

Preface

Background Of Study

It’s the responsibility of every assiduity to have a cordial relationship with their workers and their external terraini.e the general public. With reference to relationship as regards the workers, it involves a harmoniousco-existence between the workers and the operation for external terrain ie the general public, it’s done by feeding the public with the necessary information they need about the assiduity as well as making their polices and programmes easily understood.

According to British institute wordbook; “ public relations is defined as a liberate, planned and sustained trouble to establish and maintain understanding between an association and it’s public ”. Again, another delineations was put forth by Philip Leslay. According to him, public relations is a thing that helps an association and it’s public accommodate each other ”. Moreso, the American association of public relation interpreters defined public relations as “ Doing the right thing and letting people know about it ie applying the golden rule in our every day conditioning.

From the below pronounced delineations, it’s good of note that the significance of public relations department in an assiduity can not be over – emphasized. therefore, it aids in the food of understanding and harmony amongst the workers of an assiduity as well as that of the general public. Moreso, it makes important for artificial harmony especially during a period of heads and depression. likewise, there’s need for public relations department in both public and intimately possessed diligence. This is because this department acts as a link between the assiduity and the followership in that it monitors the feedback process and applies the necessary tools and ways demanded towards the achievement of collective understanding through constant communication.

This exploration is aimed at working into the significance of public relations department in an assiduity, the practice, conditioning and objects of public relations in an trouble to maintain artificial harmony amongst the diligence and the general public the problems encountered by this department and the possible results to those problems.

Statement Of The Exploration Problem;

In third world countries of which Nigeria is amongst, public relations have been mistaken for hype, product creation, advertising, marketing and even propaganda in both public and intimately possessed diligence. But it’s relatively clear that public relation is a combination of all of the below and indeed more.

Again numerous people suppose that public relations involves a cortege of enough, elegant and sophisticated ladies with either parchment or university degree in any discipline in order to earn attention. This is veritably wrong because public relations and the dispatches they carry are all grounded on verity and carrying out exploration.

Ideal Of Study

This exploration work is aimed examining and recommending suggested results to the problems encountered by the public relations depart. In the light of this, the objects of study are

1. To find out the problems encountered by this unit in an assiduity and proffer results to the problems where necessary.

2. To acclimatize actors on numerous approaches for effective communication, able of maintaining hormonal collaboration in an assiduity.

3. To educate the principal superintendent officers on the significance of this department and how to treat the workers in this department to achieve the veritably stylish for themselves.

4. To ascertain whether public relation interpreters are on the right track towards achieving their set objects.

Signifcance Of Study;

As earlier stated, public relations has been defined by experts as a “ deliberate, planned and sustained sweats to establish and maintain collective understanding between an association and it’s public. It’s grounded on this that public relations can be viewed from the following perspectives and terms;

– The improvement of the idea of disagreement agreement throughnon-violent means if it’s in a weal assiduity.

– The pretensions of the general weal of the assiduity and the entire population.

– The advancement at the lawn roots of the end to change a particular product if in a product assiduity.

– The advancement of the idea of clean and healthy terrain, if it’s in a aseptic assiduity.

– The thing of pastoral agrarian and infrastructural development, if it’s an agrarian sector.

The work of a public relation guru in this environment is the summation of combined sweats by the diligence to establish applicable and effective communication system that will enable it’s colorful public to develop a common description of the meaning and thing of these programmes. Moreso, it’s anticipated of each functionary to successfully execute the programmes and most importantly the acceptance of these programmes by the public which are the ultimate heirs of the programmes.

Exploration Questions;

1. Do you suppose that public relations is really an important tool for artificial harmony?

2. Do you feel that the establishment of public relations department in an association will help the association in achieving their set objects?

3. Do you agree with this statement; effectiveness of an assiduity depends on the public relations department?

Expression Of Thesis

HO> Represent null thesis

H1- H4> Represent indispensable thesis.

thesis( 1)

H1> public relations is a tool for artificial harmony.

Ho> public relation isn’t a tool for artificial harmony.

H2> public relations has positive effect on the overall performance of an assiduity.

Ho> public relations doesn’t have positive effect on the overall performance an assiduity.

H3> public relation is a tool for modifying the publics ’ station and executing programmes to earn public acceptance.

Ho> Public relation isn’t a tool for modifying the publics ’ station and executing programmes to earn public acceptance.

H4> public relations interpreters are on the right track towards achieving the points.

Ho> Public relations interpreters aren’t on the right track towards achieving their points.

Abstract And Functional Defintions;

-PUBLIC RELATIONS;

This is a communication function that evaluates public station, identifies the programs and programmes of an association and execute those programmes and programs to earn publics, acceptance and support.

– Assiduity;

This is a collection of associations that engage in the same line of product.

– Public relation tools

These are the strategies and ways used by public relation interpreters in the prosecution of their duties.

-Artificial harmony;

This involves collective understanding and cordial relationship between the assiduity and the general public or amongst the workers of the assiduity.

hypotheticals;

It’s assumed that this exploration will serves as an sys nature for those who mistaken everyone for a public relations guru. This is because everybody is anticipated to bear well though not all does so.