Product Planning Distribution And Management

Product Planning Distribution And Management

CHAPTER ONE

preface

BACKGROUND OF THE STUDY

A product has been defined by the American marketing association as any thing that can be officered to a request for attention, accession or consumption including physical objects, services, personalities, association and solicitations. A product as defined by pier in fundamentals of marketing. A product is a set of palpable and impalpable attributes that leads to client satisfaction. product planning embraces all the conditioning that enables a company to determine what product t will vend.

operation deals with all those who have administrative responsibility ranging from the principal superintendent down to the first line administrator, in this case, operation is regarded to as box, that’s those who direct the work of others and their own through their own offers and sweats of others therefore, product planning and operation, comprises all the conditioning that enables a company to determine what it’ll request of product so as to satisfy guests wants and need independently.

This involves the process of effectively planning and regulating the operations of that part of enterprises which is responsible of that part of enterprises which is responsible for the factual metamorphosis of accoutrements into finished products. This includes all the conditioning needed. In storehouse and distribution of the company’s goods.

This addresses the questions of.

Which type of channels a dealer should elect for his product.

Which particular mediators include in each channel type and.

c. How to operation distribution n system for effective performance. The company or establishment should know the degree of channel control asked , by controlling the channel, the patron attempts to insure that this product will admit the necessary deals push as well as any other essential rudiments demanded to present the product duly and satisfy and guests.

The company of establishment should make necessary trouble to control the quality of the product.

Product quality- the quality position to be erected into the product is a conscious decision to be made by the manufacture. A advanced quality product typically is more expensive to product than a lower quality one and so commands a advanced price on the request. The quality position decision thus should be related to the price range that will be seductive to the mainstreams of implicit buyers, quality is multifaceted. It relates to, or depends on. similar factors as the quality of raw accoutrements used the product process Itself, quality controls during product packaging or dressing of the product, price of the product, the terrain in which the product is displayed for deals, the continuity of the product is used and the buyers, anticipation and appreciation in general, product quality tends to be high to the extent that any of the below factors is good or high as the case may be.

The quality produced has be in line with demand at a particular point in time so as to fight against out of stock and over stock.

The company has to be vigilant at any point in time so as to know what type of product to be produced, when to produce. How to produce, whom to produce for the( target request) and cloy such a product is needed.

According to Charles a Scheve and Reuben M Smith. The introductory thing of product operation is to insure that a product matches the wants and requirements of consumers in its request. also numerous requests make the mistake of allowing that consumers feel and act as they do and partake their wants ” invalid hypotheticals on the part of marketers. Results to marketing failures preliminarily, about one hundred times agone , there were many directors. The merchandisers acquainted type of request was prevailing consumers out ladened the number of directors and little or no respects was paid to consumers interest. product conception of marketing gospel was current. What ever was produced had to be consumed. This goes to mean that the total yield conception is the entire set of benefits the products provides to the consumers. No attention was paid to product packaging, imprinting product quality and other important physical attributes of a product.

As time went on, more and more directors come into the request. This gave rise to generality among the available directors consumption was grounded on good packaging brand image, product quality accessible. This is known as product conception in marketing gospel.

It’s this situation that forced manufactures to spend time in product packaging, labeling, imprinting etc. Now due to advancement in both technology and communication as will as product outfit introduced into the rotation makes the request more complicated. This is the period that brought about selling conception. Then manufactures and directors first of all is out to find really the requirements and wants of consumers, also the most applaudable type colour, package design, branding and labeling that all stylish suit the desire of the implicit and factual consumers of the product.

Product itineraries must try to match the enterprises coffers lie what it’s able of producing with the men, plutocrat, machines and accoutrements it ahs with the requirements of consumers satisfaction and loftiest company gains can be achieved wit the limited coffers available.

Because of the sophisticated nature of moment’s business, numerous tactics are being applied by different companies to fight back competitions and to stand forcefully in the request. numerous new products are constantly being introduced into the request.

originators are seriously doing their job; old and profitable products are streamlined while some are deleted out of the request. Companies use specific and applaudable packaging design, good branding and beautiful types of labeling to distinguish their products from numerous in rotation. analogous products in the request.

Statement Of Problem

In utmost business operations moment the task of planning and managing a product isn’t an easy bone .

Emphasis is laid on the problems associated with product planning distribution and operation in NBC PLC Enugu.

The company is having problems in earning raw accoutrements . The reason is that.

a. The Federal Government banned the importation of the base material- what?

Original supplier don’t always have enough to give the company.

c. The original inputs have to be meliorated to bring them to the standard record by the company.

Transporting the raw accoutrements is a problem since the company doesn’t have enough f city exchanges.

e. The raw accoutrements are generally big.

The company is also having problems in product planning and development.

The reason being that the company exists in an frugality strangled by hyperinflation and instability. Consumers are now being veritably careful on what to spend for or consumer.

Another problems that the company encounters is that of increased competitions from companies like 7 up bottling PLC. The company’s challengers are having a high quality of product frequently not much different from the NBC. Indeed where NBC gain in terms of quality and diversification, other gain by further liquid content, as 7 over against puck and cheaper prices.

In the area of distribution and product operation, the company has inadequate number of exchanges and gests bottle breakages and pilfrages.

Ideal Of The Study

This study is purely on product planning, distribution and operation. It aims at describing how NBC PLC is really involved in these task. To do this the study is armed with information gathered from expansive literature review as a base.

The main and primary objects of this study is to define certain problems generally associated with product planning distribution and operation in NBC PLC which bear a offer of remedial measure after reveal areas of the problems.

The study will probe on the areas of the company’s procurement of raw accoutrements use. How the company plans for its products.

How this product is developed. How the operation and workers take decision, what channel of distribution is used, and how are the products managed from product to consumption.

Exploration Questions

For the purpose of this study the following exploration question have been proposed by the experimenter.

1. Do you have problems in earning raw accoutrements used by your company.

2. Do you plan for your product before product.

3. Do you encounter certain problems in planning and managing your products.

4. Do you typically meet up with demand during peak period.

5. How do distribution manage with the distribution system of your company.

6. Do your products meet a real need of consumers or do they complain of poor quality.

Compass Ofd The Study

This study covers the Nigerian Bottling company PLC Enugu the patron of

Coca- cola

ii. Sprite

iii. Fantat( Quinine and Orange)

iv. Krest

Tonic water

vi. Chapman

vii. Club soda pop

Significance Of The Study

It’s salutary to the write in the sense that it gives him occasion to review tête-à-tête nearly all that it exposed the pen to a veritably wide area of business most especially during the cross of exploration and widened his knowledge. Also with the occasion handed by the exploration study, the pen having attained data from exploration carried out will be privileged to express advanced opinion grounded on particular judgment on the subject matter( Nigeria Bottling Company PLC Enugu) when the suggestions and recommendations handed by this study are enforced this is it fault will reality the sins linked during the course of study. Also the exposure and mindfulness which this design will produce about( Nigerian Bottling Company PLC Enugu) could help in attracting different orders of individualities and groups to come and invest in( Nigeria n Bottling Company PLC Enugu as needed by the Authority.

Eventually, since it’s generally believed that examination alone does provides the true test of one’s capability or knowledge the polytechnic could use this design work to measure the performance and soberness of the pupil or pen.

Description Of Term

Because of the misconception of product and the mis- positioning of products there’s need to explain some product know how which many has been explained above.