RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC

RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC

ABSTRACT

An investigation of relationship marketing at Mainstream Bank Plc. in Enugu was made as part of this project activity.

The targets were:
1. To assess relationship marketing’s influence on the banking sector.
2. To assess the quality of the relationship the bank has with its clients.
3. To pinpoint the issues that can prevent relationship marketing in the banking sector from being successful.
Based on the aims of the investigation, three hypothesis were generated. Respondent information was gathered through the use of questionnaires and in-person interviews. To examine the data gathered, straightforward tables and percentages were employed. The analysis led to the following conclusions.

1. The researcher has found that relationship marketing in the banking sector is made easier by technological advancements.
2. The researcher also found that relationship marketing communication flow is seriously hampered by network failure.
Thus, the researcher recommended the following:
1. The researcher suggests giving clients the right information at the right moment in connection to relationship marketing.
2. The bank management should implement effective supervision to keep an eye on the staff’s activities at all times.