chapter One


1.1 Research background

Community newspapers are an important force in our society. They are both informative and entertaining, and persuasive enough to bring about radical change. For this reason, the role of local newspapers in developing and promoting our culture, morality and community life cannot be overstated. Today we are surrounded by mass media. With the recent proliferation of mass media, it has become a part of life. However, community newspapers should not be taken for granted. All people need to be aware of how they influence the formation of their own existence and the environment in which they live.

Development is the single ultimate pursuit of any society. Even developed countries are hungry for further development. Development basically means the desire to improve or advance the quality of life of people or the majority of people in a particular society or community (Konkwo, 2010). And essentially what happens during development is that more active systems are created, dormant relationships are awakened, and the vastly different parts are linked together, leading to a staggering increase in activity and productivity. It can produce unprecedented progress. This includes the social and cultural progress of a society, including various kinds of change, from the relatively concrete concept of economic expansion to industrialization, urbanization, literacy, etc. will be

Therefore, when talking about the role of local newspapers in promoting cultural heritage, broadly refer to the role of this media in encouraging people to embrace and practice changes in attitudes and behavior that lead to development. will be Culture can be compared to traditions, which are the beliefs, principles, or behaviors that people in a particular society or group have adhered to over a long period of time. Cultures and traditions seem to have existed in communities, perhaps forever, as they are passed down from generation to generation through traditional means of communication. As cultural beliefs are passed from older generations to younger generations, it is tempting to ask how the transmission process continues as the elderly and older die away (Myers, 2000). This is where the communication problem arises to ensure a continuous flow of culture from one generation to the next.

Many social changes visible today are at least partially due to community newspapers. Cultural, moral, and community opinion has been transformed by the fact that the mass media can deliver seemingly seamless news that has also impacted community life, indigenous cultures, and morality.


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