chapter One


1.1 Research background

Especially many states. continental; regional; urban and rural communities. Family mindsets and lifestyles have been impacted by the outbreak of a harmful pandemic called Covid-29.

The COVID-19 pandemic is a global public health emergency characterized by high infectivity, high mortality and long incubation period. According to Elis (2020), the COVID-19 pandemic is a black swan event that has affected all aspects of human life. According to Mineth (2020), coronavirus disease (COVID-19) is a human social and economic crisis that attacks the core of human existence. The virus continued to spread unchecked around the world. As of 11 May 2020, 2,403,888 people have been infected worldwide (WHO, 2020). The outbreak is expected to peak in June 2020 and begin to recede from July 2020 (WHO, 2020). The COVID-19 pandemic is affecting all sections of the population, especially vulnerable groups such as the elderly, the sick, the disabled, the marginalized and the poor (Donthu & Gustafsson, 2020).

COVID-19 is also pushing businesses around the world to act quickly in new, more resilient ways.

In response to the outbreak of the pandemic, many national leaders have decided to save lives before saving the economy, declaring sudden or gradual lockdowns in their countries. Measures such as ‘social distancing’ and ‘stay home’ were implemented overnight, severely hurting several businesses in all sectors and causing shortages in consumer markets (Donthu and Gustafsson, 2020 , Leite et al., 2020). However, the COVID-19 pandemic, lockdowns and social distancing mandates have disrupted consumer buying and shopping habits. It has had a great impact on people’s minds and behaviors. One of the most typical behaviors during the COVID-19 pandemic is panic buying. It refers to the behavior of purchasing products in abnormally large quantities to address public health emergencies (Imanet 2004). Loss of control, anxiety, social learning, and fear of scarcity are the main factors driving panic buying (Imanet 2004). Government-mandated Covid-19 containment measures are therefore restricted to movement as well as transport, markets are only open 2-3 times a week, social distancing and no face-to-face contact at all. sector and much more. Therefore, in this study, researchers want to examine and determine how Covid-19 and its prescribed precautions have affected markets and products.

1.2 Problem definition

COVID-19 is creating a formidable challenge around the world. In addition to many illnesses and deaths, large segments of the world’s population have been quarantined or restricted in their freedom of movement. A few prescribed precautions created an atmosphere of human activity and everyday survival. Still, production and delivery of goods was minimal as employees followed stay-at-home policies and businesses closed due to safety measures put in place to stem the spread of the virus. Conversely, this has caused shortages of goods in the market, as in many countries around the world panic buying led to inflation in scarce goods, as was the case in Nigeria. Grocery shoppers are therefore facing a variety of challenges during the coronavirus pandemic, including: B. Limited public transportation, lack of food supplies.

1.3 Purpose of the survey

This study builds on empirical research into the impact of Covid-19 on product sales and marketing. Here are some other specific targets:

Determining the impact of his Covid-19 on product sales and marketing in Nigeria.

Explore how Covid-19 has impacted product availability and pricing in Nigeria.

Explore the impact of Covid-19 on consumer purchasing power and behavior.

Find out how Covid-19 precautions have impacted your sales and marketing strategy. 1.4 Research question

What is the impact of Covid-19 on the sales and marketing of your products in Nigeria?

To what extent has Covid-19 impacted product availability and pricing in Nigeria?

How is Covid-19 impacting consumer purchasing power and behavior?

To what extent have Covid-19 precautions impacted your sales and marketing strategy?

1.5 Importance of research

This study, which critically explores the impact of Covid-19 on product sales and marketing, will serve as a resource for other researchers who may be conducting research on similar topics. Students, academic pioneers, and governments will find this material relevant because the information it contains is of national importance and may be of public interest. 1.6 Scope of investigation

This research involves investigating the impact of his Covid-19 on product sales and marketing, using Ugbogologo Market Asaba Delta State as a case study.

1.7 Research Limitations

Research is limited due to lack of time and material resources to care for the entire country. small) may not reflect the situation.

1.8 Definition of terms

COVID-19 (novel coronavirus infectious disease:
Also known as coronavirus, it is a contagious respiratory disease caused by a new strain of coronavirus that causes illness in humans.

A product is an object or system offered for use by consumers. Everything we can offer to the market to meet the wants and needs of our customers

Marketing refers to the activities that a company undertakes to promote the purchase or sale of its products, services or goods. It is one of the key components of business management and trading.

A market is a complex of systems, institutions, processes, social relationships, or infrastructures in which parties engage in exchange. Although parties can exchange goods and services through barter, most markets rely on sellers offering goods and services to buyers in exchange for money.


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