Influence Of Media Credibility On News Consumption Among Civil Servants
Abstract
The exploration is on the thrust to examine the effect of media credibility on news consumption among civil retainers in Osogbo. The exploration was anchored on Perception Theory and Uses and Gratification Theory independently which means that civil retainers in Osogbo use the media grounded on their need and there was no two people that partake same delectation at all time. Survey exploration system coupled with 100 clones of questionnaires were administered to repliers in Osogbo from which 80 clones were rightly filled and analysed using frequence and chance tables system. Findings show that repliers still prefer radio(28.3) and TV(36.1) among other mass media of communication. maturity of the repliers were heavy observers, compendiums and listeners because they spent at least 1 nanosecond to 6 hours exposing to their preferred medium at least on diurnal base. It’s recommended that media outfits whether traditional or social media outfits should from time to time review their contents programmes by carrying out followership check to know the perception of their followership since the hallmark of a programme/ contents is the attention paid to it by the followership.
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