Influence Of Media Credibility On News Consumption Among Civil Servants
Abstract
The goal of the study is to determine how news consumption among Osogbo’s civil officials is impacted by media trustworthiness. According to the research, which was based on the perception, uses, and gratification theories, civil servants in Osogbo use the media in accordance with their needs, and no two persons always share the same gratifications. In Osogbo, survey research methods were used in conjunction with 100 questionnaires, of which 80 were correctly completed and analyzed utilizing frequency and percentage tables. Findings indicate that among other mass mediums of communication, people still favor radio (28.3%) and television (36.1%). The majority of responders were avid readers, listeners, and viewers because they exposed themselves to their favourite medium for anywhere between one minute and six hours per day. The hallmark of a program or content is the attention paid to it by the audience, hence it is advised that media outlets, whether traditional or social media outlets, periodically examine their contents/programs by conducting audience surveys to know the perception of their audience.
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