Proliferation Of Radio Stations And Its Implication For Media Performance

Proliferation Of Radio Stations And Its Implication For Media Performance

Abstract

This study uses the case studies of Ray Power FM 100.5, Alagbado (private radio), Eko FM, 89.7 Ikeja (state radio), and FRCN 6090 Lagos (federal radio) to evaluate the proliferation of radio stations and its implications on media performance. Due to deregulation, the National Television Authority (NTA) and Federal Radio Corporation of Nigeria (FRCN) have also decentralized their stations across the states of the federation, while private media has experienced positive effects with the growth of radio stations in Nigeria, especially with the opportunity to listen to multiple broadcasting stations of their choice in contrast to the past when the government monopolized the broadcast industry. 140 of the 150 questionnaires that were printed and distributed to the 150 respondents who had been chosen for the survey were returned. It is also obvious that the expansion has greatly improved media performance in terms of effective competition, allowing people to access quality programming and a variety of information sources, giving them the freedom to choose from the available media. As a result of the creation of radio stations, many graduates in the fields of mass, media, and communication were kept in check. Many respondents firmly agreed that Nigeria’s profusion of radio stations is a blessing and that the country’s future, particularly in this digital era, is thought to be quite promising. It is advised that the government actively monitor the sector through the NBC, its regulatory arm, to make sure that operators do not stray from the declared national objectives of broadcasting.