The Comparative Study Of The Performance Of Government Owned And Privately Owned Broadcasting Media Organization

The Comparative Study Of The Performance Of Government Owned And Privately Owned Broadcasting Media Organization

Abstract

This design examines the relative study of the performances of government possessed and intimately possessed broadcasting media association( A study of FRCN and Raypower Radio stations Lagos). To achieve this, the check system was espoused as the exploration system while the instrument of data collection was the questionnaire. The sample size was drawn using the stratified slice fashion. Two thesis tested were accepted leading to the conclusion that the emergence of private broadcasting media in Nigeria improves broadcasting generally and that the entrance of private broadcasting is a challenge to government possessed broadcast media in Nigeria to a great extent. The experimenter recommends among others that private individualities should enter into broadcast media power in order to further ameliorate broadcasting in Nigeria especially in the pastoral areas( pastoral broadcasting).

Chapter One

Preface

Background Of The Study

The part of the broadcasters and the broadcast media as agents of pastoral and public development, especially at the information dispersion position is now generally honored and accepted by experts and policy makers. What seems relatively undetermined in numerous developing countries is how stylish to use the capabilities of the broadcasters and their media to achieve experimental objects( Nwosu, 1990119). In Nigeria, there are three main types of media power videlicet; government power, private power and cooperation. In the case of government power, the government establishes controls and finances the media outfit, private power is when an individual or a group of persons establish, control and finance the media outfit in cooperation both the government and private individualities are into some kind of title regarding the establishment, backing and controlling of the media house.

There’s a symbiotic relationship between the media and the society. It’s in the interest of the society to have strong and robust mass media as it’s in the stylish interest of the media to uphold the values and cover the interest of the society from which they decide their impulse, support and patronage. No media institution can survive if it’s perceived to be working against its own society( Onukaba 20053).

It’s the duty of any media institution to keep the public apprehensive of what’s going on around them by furnishing accurate, factual and timely information at all times. It’s also the duty of the media to advise and warn the public about brewing troubles to interpret events or give information demanded by the public to make every day decision that will make them share laboriously in the political, profitable and social conditioning of a community and to help the public in determining current trends.

Media institutions are also anticipated to use their products to educate, entertain, modify public opinions, support stations and set docket for the society. In numerous societies, people depend on the media to know where to find jobs, where to protect, where to eat, seat out, who to note for etc it’s thus, safe to say that the influence of the media extends to every aspect of mortal life and society.

But for media institutions to be suitable to play these places effectively, they’re anticipated to uphold the values of neutrality, fairness, justice, delicacy, balance, temperance and decency. The reason governments have frequently given for their involvement in the media is that the private bones can not be trusted to faithfully uphold these values of the profession. They charge them of fostering unrealistic prospects among the crowd, heightening anxieties about conditions in the country, mongeringetc. of course, these are general examens against all media institutions, whether private or public. State media institutions are set up presumably to address these sins of the private media as well as to bring government programmes and programs near to the people and promote peaceful co- actuality among the different groups in the society in which they operate. But they’re generally limited by their styles of operation( Onukaba, 20055).

The? battle cone? seems to be drawn between those who argue unflinchingly that the stylish way to use the broadcast as a facilitator of development in the third world is to have them possessed and controlled by the government and those that believe that the stylish result will be achieved by making the electronic media dominantly a private sector affair. It’s on this fact that theresearcher?s content finds it footing, hence? the relative study of the performance of government possessed and intimately possessed broadcasting media association?( a study of FRCN and Ray Power Radio).

Somewhere between the two extreme rolls are those who belong to what seems to be more realistic position that government power and control of the media should co? live with private media power and that marketable broadcasting should live with private media to grease the job of broadcasters in the area of socio- profitable development of their nations.

The origin of the current government power and control of the broadcast media in Nigeria can be traced to the history, purpose and nature of social broadcasting services. It was substantially used for feeding for the information and entertainment requirements of the generally social political and educated elites in social Nigeria as well as the requirements of the veritably many Nigerians educated elites( Nwosu1990120-121)

Nigeria has ago had its independence in 1960 and has experienced numerous changes that make it imperative that the broadcast media should change its operations and structure to reflect the change situations. Although, the broadcasting system of Nigeria has changed or broaden its points, objects and mode of operation but the power and control structures or pattern still remains the same.

So numerous reasons have been given by numerous Nigerian experts and policy makers for the perpetuation of the power and control status quo. One of similar reasons is that the airwaves are limited and should, thus, be regulated by the government to insure equity, order and fairness it has also been argued that the part of broadcasting as an instrument of nation- structure and development is so important that it shouldn’t be left in the hands of private individualities or associations.

The fear has also been expressed that because radio and TV are important instruments of politicization, they careful into the hands of some unconscionable politicians or political groups who may misuse them to gain and hold political power unfairly or propagate provincial political testaments or ideas. There’s the question of backing proponents of government control and power contend that broadcasting in Nigeria can noway survive financially if it doesn’t depend on its government for fiscal grants.

It’s believed in numerous diggings that it’s the below reason given for exclusive government power and control broadcasting in Nigeria that has kept the system unchanged until 1992. Hence, numerous Nigerians have yielded abundant reasons in support of privatization of broadcasting.

The dominant belief of those who endorse privatization of broadcasting in Nigeria feel to be that the electronic media interpreters would render the stylish service when those media are operated as intimately possessed business or a marketable enterprise. Among the reason given for making this conclusion is that the electronic media would also be suitable to avoid infelicitous government influence that content of broadcast news or current affairs intoday?s Nigeria tend to be politically prejudiced.

The point that some people make is that private power of broadcast media allows for healthy competition which could lead to bettered services to the millions of Nigeria. Related to this service of the millions is the argument that intimately possessed broadcast media encourages diversity in product, programming and other areas of broadcasting.

By 1992, there was a lot of debate and kick against the monopoly of the government in broadcasting business. therefore, there were clarion calls for deregulation and decentralization of broadcast media establishment and power. Hence, it was the contention of the people that a media system that doesn’t suffer overdue restrictions and hindrance from government would surely come the stylish for the development republic in the country( Nwosu 199022). It wasn’t until 24th of august 1992 that the civil military government underBabangida?s administration announced rulings number 38, which established privatization of electronic media. It was in view of this thatDr. Raymond Dopkesi; established Raypower which started broadcasting in Lagos.

It’s the development that gave rise to the contention as to which system of power is preferable, hence, the applicability of the study at hand.

Statement Of Research Problem

Ownership of the media house, its control and reclamation of its top staff has formed the influential factors consequent upon the programme quality of the media house since the possessors of the media house generally determine the forenamed factor. The media power has in some ways told the media programmes and this has posed problems to journalism as a trade.

In this case, the broadcast media have to serve in tune with the vagrancies and fancies of the proprietor( s). Nothing runs the broadcast media interpreters as having the option of either following the dictates of the possessors or face the bitter music of being sacked. Power influence on programme content has made numerous broadcasting media rig to collapse in operations and has also made them to lose their followership grip. This is substantially true of government possessed broadcast media. After the emancipation of media started springing up from all corners, one of which is Ray power FM radio station.

These new intimately possessed media station produced standard programmes that out flings that of the government possessed media stations and as similar, numerous people abandoned government possessed broadcast media.

Objects Of The Study

The ideal of this study will include

i To find out if the emergence of private broadcasting media in Nigeria has bettered broadcasting generally.

ii. To establish if the entrance of private broadcasting is a challenge to government possessed broadcast media in Nigeria.

iii. To know if source credibility affects broadcast media listenership.

iv. To find out if radio listenership prefers private radio programmes to government radio programmes.

To check whether the radio listenership use what they hear from the radio.

Exploration Questions

i. How does the emergence of private broadcasting media in Nigeria ameliorate broadcasting generally?

ii. To what extent is the entrance of private broadcasting a challenge to government possessed broadcast media in Nigeria?

iii. How does source credibility affect broadcast media listenership?

iv. To what extent does the Lagos Radio listenership prefer private radio programmes to government radio programmes?

To what extent does the radio listenership use what they hear from radio?

Exploration Suppositions

The following exploration thesis derives logically from the problem posed in the exploration questions.

Hi The emergence of private broadcasting in Nigeria improves broadcasting generally.

Ho The emergence of private broadcasting in Nigeria doesn’t ameliorate broadcasting generally.

Hi The entrance of private broadcasting is a challenge to government possessed broadcast media in Nigeria to a great extent

Ho The entrance of private broadcasting isn’t a challenge to government possessed broadcast media in Nigeria to a great extent

Significance Of The Study

The findings of this study? The relative study of the performances of government possessed and intimately possessed broadcasting media association?( A study of FRCN and Raypower Radio station, Lagos) will help other experimenter in carrying out a analogous study. It’ll add to the mass communication literature and bulk of knowledge on media performance in Nigeria. The study will help to dissect the pattern of media power and its influence on Nigerian development. Eventually, it’ll give the premise for individualities and stakeholders to make opinions on which form of media power is better and needful in Nigeria.

Compass Of The Study

The researcher?s compass will center on comparatively studying government power of media alongside intimately possessed media. The study focus will be on FRCN and Ray Power Radio stations both in Lagos. The population named is made up of the entire people who hear to FRCN and Ray Power Radio stations. The sample size will be on those in Lagos megalopolis. Due to time and fiscal constraints and because the experimenter is induced that since FRCN and Ray power FM are both positioned in Lagos, it’ll offer a good sample for the study.

Functional Description Of Terms

relative study – Grounded on the study, it means that the experimenter will study two media houses government possessed( FRCN) and intimately possessed( Ray power) to find out how analogous or different they are.

Government possessed media association – This is represented by Federal RadioCo-operation of Nigeria( FRCN) which is part of theresearcher?s study concentrate. It’s possessed by the civil government of Nigeria.

intimately possessed broadcasting media – It’s represented by Ray power FM, which is also part of theresearcher?s study concentrate. It’s possessed by Raymond Dopkesi, under the commercial name DAAR Dispatches.