The Effect Of Emergence Of Transit Television On The Performance Of Smes

The Effect Of Emergence Of Transit Television On The Performance Of Smes

Chapter One

Preface

Background Of Study

The conception and emergence of conveyance TV for the purpose of this study will be linked to the overall conception of conveyance advertising in Lagos State. Conveyance, Advertising refers to the placement of advertorial accoutrements within public transport vehicles and also on their surfaces. The Advertisements on the surface of the marketable vehicles which are also called out- conveyance Advertisements come in form of king and Queen Signs which are located on the sides of conveyance vehicles. Another form of our- conveyance announcement is the tail signs which are located on the reverse of conveyance vehicles. The in- conveyance Advertisements are the interior cards which line the covers of the machine windows and other strategic places in the innards of the machine. While the other form of in- conveyance Advertisements which is the crucial item for this study is the investiture of TV defenses within the motorcars to air programmes similar as voxpops, sports highlight. Music, announcement juggernautsetc.

All over the world people and companies have been exercising the use of conveyance television as a great volition to the traditional medium( television, Radio and print). Countries like South African conceptualized the BRT- TV and companies like ITAP and conveyance TV network in Ghana have set up ways to maximize the use of conveyance TV. This medium gained instigation within the Lagos metropolitan with the preface of the Lagos Bus rapid-fire conveyance system( LAGBUS) in 2007 by the also Governor Babatunde Raji Fashola. He initiated it as a municipality design which was aimed at working the transportation challenges faced by the state’s commuters with over 500 motorcars and 40 routes in operations.

As a result of the LAGBUS action, companies saw it as a revolutionary platform that will allow for effective commerce with the interned and economically active target request with the public transport commuters followership. So companies like Elev8- mediaEfull media, thery- technology and value media got concession to install and operate the television defenses in the motorcars and this has given birth to transmit TV in Lagos state marketable motorcars. In 2011 the conveyance TV network was also spread to other recently introduced marketable motorcars( BRT service) which was being operated by the Nigeria union of road transport service authority( LAMATA). Citing from the( LAMATA) states that the average diurnal ridership is 180,000 passengers and an average cargo factor of 800 passengers per machine daily.

It’s the light of this that the purpose of this study is being innovated. it’s perceived that with such an affluence of a combined followership of the BRT motorcars that this will be a feasible means for SMEs to project their products and service through the conveyance television at a fairly low cost when compared to traditional media. This study hopes to assay how the crucial rudiments of cost, reach, demography and recall can be aligned with the emergence of conveyance television in Lagos.

Statement Of Research Problem

What really instigated the study on the emergence of conveyance TV in Lagos was due to the challenges faced by small and medium scale enterprises in terms of creating general mindfulness of their product. In Lagos for case; there are a lot of well established companies who advertises on radio, TV, review and other blog website which in turn produce huge competition for advertising space for SMEs in Lagos. Secondly, in Nigeria moment the growth of SMEs as a result of severance in on the high side and each of these small businesses strive to produce mindfulness for their products thereby making it delicate for weaker businesses to gain visibility. Another major problem faced by SMEs in Lagos is the cost of announcement on radio, TV and other media. The emergence of conveyance TV tend to offer some kind of relief to the SMEs in Lagos, indeed the emergence of conveyance TV, SMEs still face competition among each other. Lagos is a veritably big megacity and the number of the motorcars handed by the primero transport service limited isn’t enough to announce throughout Lagos.

Points And Objects Of Study

The main end of the exploration work is to examine the emergence of conveyance TV in Lagos state. Other specific objects of the study include

To examine the conception of conveyance TV

To induce exploration studies that will substantiate the effectiveness of conveyance TV announcement.

To get SMEs apprehensive of the benefits which the emergence of conveyance television offers in the face of the fairly precious cost of announcement placement on television, radio and print.

To help break through the clutter of clamouring for media time with popular brands on traditional media and latterly connecting with implicit guests.

To probe on the viability of carrying out an announcement crusade seamlessly without inescapably involving an announcement agency.

To measure the impact of conveyance television on commuters in Lagos State.

To examine the possibility of conveyance television serving as a springboard for profitable growth.

To examine the possibility of Advertisements reaching a specific and willed followership efficiently.

To proffer result to the over stated problem

Exploration Questions

The study came up with exploration questions in order to ascertain the over stated objects of the study. The exploration questions for the study are stated below as follows

Are SMEs apprehensive of the benefits which the emergence of conveyance television offers in the face of the fairly precious cost of announcement placement on television, radio and print?

How does conveyance TV break through the clutter of clamouring for media time with popular brands on traditional media and latterly connecting with implicit guests?

How effective is the viability of carrying out an announcement crusade seamlessly without inescapably involving an announcement agency?

Is there’s any significant impact of conveyance television on commuters in Lagos State?

Is there any possibility of conveyance television serving as a springboard for profitable growth?

How effective is the Advertisements reaching a specific and willed followership?

Statement Of Research Hypothesis

thesis 1

H0 the emergence of conveyance TV has no significant effect on commuters in Lagos State

H1 the emergence of conveyance TV has significant effect on commuters in Lagos State

thesis 2

H0 the emergence of Transit Television doesn’t plays a significant part in the growth and development of SMEs and the Nigerian frugality

H1 the emergence of Transit Television plays a significant part in the growth and development of SMEs and the Nigerian frugality

thesis 3

H0 the Advertisements placement on conveyance television reaching a specific and willed followership isn’t effective

H1 the Advertisements placement on conveyance television reaching a specific and willed followership is effective

Significance Of Study

The study on the emergence of conveyance TV in Lagos State will be of immense benefit the conveyance television, the civil government of Nigeria, the country as a whole and its citizens. The study will also be an immense benefit to SMEs in Lagos State as it’ll bandy the places of conveyance television in the creation of SMEs in Lagos State, it’ll also bandy the significance of advertisements placement and the survival of SMEs in Lagos State. Eventually the exploration work will be of great backing to other experimenters that wishes to carry out analogous exploration on the below content.

Compass Of Study

For the intent of this study, primero transport service limited and LAGBUS will used with a view of assaying how the crucial rudiments of cost, reach demography and recall for SMEs can be aligned with the with the conception of conveyance TV. Since the BRT/ LAGBUS action is n’t meant to take over the entire stretch of Lagos roads, seventy( 70) specific routes known to be chaotic and business prone were cut out to meet the purpose.

But for the purpose of this study, the following routes were chosen.

Ojota

Obalende

Yaba

TBS

Limitation Of Study

fiscal constraint-inadequate fund tends to stymie the effectiveness of the experimenter in sourcing for the applicable accoutrements , literature or information and in the process of data collection( internet, questionnaire and interview).

Time constraint- The experimenter will contemporaneously engage in this study with other academic work. This accordingly will cut down on the time devoted for the exploration work

Description Of Terms

TRANSITConveyance of people or goods from one place to another, especially on a original public transportation

ADVERTISMENT

The exertion of attracting public attention to a product or business, as by paid adverts in the print, broadcast or electronic media

SMEs The order of micro, small and medium- sized enterprises( SMEs) is made up of enterprises which employ smaller than 250 persons and which have an periodic development not exceeding 50 million naira, and/ or an periodic balance distance total not exceeding 43 million naira.